Apr 2023 – Jul 2025 · 2 yrs 3 mos · London, England, United Kingdom · Hybrid

• Client servicing across paid social, paid search, programmatic and content syndication for global campaigns across SAP’s always on demand generation, brand and events activity
• Leading the B2B paid social element on SAP Global including overseeing activation across platforms reporting, and innovation pieces particularly for LinkedIn, Meta and Instagram
• Working on a 2025 roadmap for new platforms for SAP including TikTok, MeiMei, Reddit and Xing as well as audience AI tools to enhance performance
• Reviewing and advising on social organic and paid creative content calendars with stakeholders on a monthly basis
• Leading strategy and planning for all SAP digital activity with paid social, paid search, programmatic, and content syndication teams
• Maintaining and building the relationship with our internal Annalect India team
• Developing partnerships with platform reps particularly for social platforms to ensure we can test out tools in beta and deliver strong learnings with primary information
• Presenting and supporting in QBRs and new business pitches, in particular highlighting spikes in performance, key trends and optimisations but also how this aligns with industry and platform trends through thought leadership
• Building new strategic partnerships with content syndication partners and keeping up to date with existing partners and reps on upcoming new platform and dashboard functions
• Maintaining relationship and working together on strategy with all global teams including EMEA North, EMEA South, Japan, North America, Greater China and India

May 2022 – Feb 2023 · 9 mos · London, England, United Kingdom · Hybrid

• >Managing the paid social, organic social and paid search global campaign strategy across B2B clients such as Amazon Freight, Amazon Logistics, Facebook Viewpoints, but also across their B2C client Audible and their Ecommerce client David Gandy Wellwear for demand generation, brand awareness, e-commerce and app installs
• >Building and shaping the internal social and search team and managing relationship with our India team across all client activity
• >Leading innovation and developing platform rep relationships for TikTok, LinkedIn, Meta, Instagram, Google, Bing, Pinterest, Snap, Twitter

Oct 2019 – Jun 2022 · 2 yrs 8 mos · London, England, United Kingdom · Hybrid

• >Managing paid social media strategy across clients such as Amazon Web Services, Genpact, Ericsson, Slack, Intel and Cisco across LinkedIn, Meta, Instagram and X
• >Heavy involvement with strategy and planning of cross-platform campaigns
• >Advising on Genpact's organic social activity ensuring it aligns with paid social strategy
• >Experience with a variety of campaigns including local and global campaigns across native platforms as well as third-party platforms i.e. Sprinklr
• >Maintaining client relationships as well as line management within the social team

Apr 2019 – Oct 2019 · 6 mos · London, United Kingdom

• Management and optimisation of campaigns across social channels
• planning and strategy of DR focused campaigns
• community management
• reporting, data analysis across client campaigns

Mar 2018 – Oct 2019 · 1 yr 7 mos · London, United Kingdom

• Set up and optimizing organic and paid social media campaigns across all TI-Media online magazine brands.
• Daily tasks include reporting, presentations, working with the wider team to create an integrated marketing solution for branding and fundraising campaigns across Facebook, Instagram, Snap and Twitter with a variety of budgets

Jan 2017 – Mar 2018 · 1 yr 2 mos · London, United Kingdom

• Optimisation and implementation of campaigns across Facebook, Instagram, SnapChat and Twitter for NSPCC, Childline, and RNLI
• Budget management
• Daily client contact on optimising campaign performance
• Regular Excel reporting, compiling and presenting PCAs and recommendations
• Delivering thorough insight and commentary on end of campaign reports through client calls
• Regular updates with social media channels on latest updates made to the platforms

Nov 2016 – Jan 2017 · 2 mos · London, United Kingdom

• Palm PR is a luxury PR company specialising in the food and drink sector. In this 1-2 month social media, marketing and PR internship I am learning the following:
• Understanding of the social media landscape
• Social media campaign management and eventually leading them
• Receiving support and coaching working in an agency level environment
• Opportunity to create content for the Palm PR blog
• Training in scheduling content using Sprout Social and Hootsuite
• Training in creating client campaign statuses, evaluation reports
• Training in Storify
• Identifying trends to increase brand awareness of clients
• Learning to managing and updating media lists
• Learning to identify and approach key social media influencers to encourage growth

Aug 2016 – Dec 2016 · 4 mos · London, United Kingdom

• A website offering information and updates on new releases in South Asian cinema
• Day to day activities included learning from the social media manager about their campaign strategies and supporting the team with promotional activities

May 2016 – Sep 2016 · 4 mos · Nottingham, United Kingdom

• Sandwich internship as part of the MSc Marketing course
• Assisting the marketing team with customer communication tools
• Assessment of these tools' success
• Identifying inconsistencies in customer communication
• Compiling these findings into a report and presentation for the marketing team

Feb 2015 – Feb 2015 · 0 mo · London Fashion Week 2015 Grand Connaught Rooms, Holborn, London

• 1) Helping backstage with the staff
• 2) Assisting models during the show
• 3) Ushering the guests
• 4) team leader for a group of the interns

Jun 2014 – Aug 2014 · 2 mos · London, United Kingdom

• 1) Data Cleansing
• 2) Shadowing regional marketing manager
• 3) Inductions with the team: sales execs, financial engineers
• 4) Helping at a recruitment fair at UCL to promote company to new graduates
• 5) Assisting marketing team in preparation for upcoming client events

Sep 2012 – Jun 2016 · 3 yrs 9 mos · London, United Kingdom

• One-to-one lessons to students for GCSE Mathematics