Nicholas Ellery — VP of Engineering

I am an accomplished marketing and growth executive with 18 years of experience driving transformative results across technology, consumer marketplaces, and emerging industries. I specialize in scaling businesses, optimizing customer acquisition strategies, and leading high-impact teams to deliver measurable growth. Throughout my career, I’ve successfully led marketing and growth efforts for some of Australia’s largest consumer platforms, including Gumtree, Gumtree Cars, and hipages. I thrive on creating data-driven strategies that fuel rapid expansion, improve customer experiences, and unlock new market opportunities. In my recent roles, I’ve overseen multi-million dollar marketing budgets and executed campaigns that resulted in up to 200% revenue growth and significant international expansion. I bring expertise in managing cross-functional teams, leveraging digital channels, and driving ROI across diverse markets. I am passionate about developing innovative solutions, from growth hacks to long-term strategic initiatives, to help businesses achieve sustainable growth. Currently, as VP of Marketing & Growth, I’m focused on increasing local market penetration as efficiently as possible, and I’m always looking for opportunities to help companies scale and expand into new markets. I’m particularly interested in roles that allow me to build, optimize, and lead mulit-disciplinary teams on a local or global scale. If you’re looking for a dynamic leader who can deliver rapid growth and foster high-performing teams, feel free to connect with me.

Stackforce AI infers this person is a SaaS marketing leader with expertise in customer acquisition and growth strategies.

Location: Sydney, New South Wales, Australia

Experience: 21 yrs 10 mos

Skills

Customer Acquisition
Cross-functional Team Leadership
Budget Management
Customer Experience
Brand Awareness
Strategy Implementation
Content Marketing
Software As A Service (saas)
Brand Marketing
Presentation Skills

Career Highlights

18 years of experience in marketing and growth.
Led teams achieving up to 200% revenue growth.
Expert in scaling businesses and optimizing customer acquisition.

Work Experience

Workyard

Vice President, Marketing & Growth (1 yr 1 mo)

hipages Group

Vice President Marketing & Growth (3 yrs 8 mos)

Head of Consumer (2 yrs)

eBay Classifieds Group

Senior Manager - Growth & Digital Marketing (2 yrs 7 mos)

LG Electronics

Head Of Digital & CX (1 yr 7 mos)

PharmaCare Laboratories

Head of Digital Product (2 yrs 7 mos)

Red Bull

Digital Marketing Manager (1 yr)

Microsoft

Technical Community Program Manager (3 yrs 5 mos)

Marketing Graduate (11 mos)

Mars

Territory Representative (1 yr)

Australian National University

Marketing Tutor (2 yrs)

Education

Masters at The Australian National University

Bachelor at University of Sydney

Nicholas Ellery

VP of Engineering

Sydney, New South Wales, Australia21 yrs 10 mos experience

Highly Stable

Key Highlights

18 years of experience in marketing and growth.
Led teams achieving up to 200% revenue growth.
Expert in scaling businesses and optimizing customer acquisition.

Stackforce AI infers this person is a SaaS marketing leader with expertise in customer acquisition and growth strategies.

Contact

Skills

Core Skills

Customer AcquisitionCross-functional Team LeadershipBudget ManagementCustomer ExperienceBrand AwarenessStrategy ImplementationContent MarketingSoftware As A Service (saas)Brand MarketingPresentation Skills

Other Skills

P&L ManagementPublic RelationsCommunicationMarket ResearchInterpersonal SkillsConsumer MediaB2B Marketing StrategyCustomer Lifecycle ManagementOnline PresenceMarket AnalysisBusiness StrategyBusiness-to-Business (B2B)Brand DevelopmentReturn on Marketing Investment (ROMI)Marketing Budget Management

About

Experience

21 yrs 10 mos

Total Experience

2 yrs 7 mos

Average Tenure

1 yr 1 mo

Current Experience

Workyard

Vice President, Marketing & Growth

Apr 2025 – Present · 1 yr 1 mo

Hipages group

2 roles

Vice President Marketing & Growth

Promoted

Jul 2021 – Mar 2025 · 3 yrs 8 mos

1. B2B GO-TO-MARKET CHAMPION| SCALING ACQUISITION & DRIVING EFFICIENCY:
I led GTM across acquisition, activation, and product adoption, tripling qualified leads in three years and enabling sales to engage 20% of our TAM annually. Partnering with the CRO, I introduced self-serve and PLG motions alongside our sales-led approach. By optimizing acquisition, martech, and demand generation, I more than halved marketing spend as a percentage of revenue while unlocking a 15% efficiency gain reinvested into the P&L.
2. PRODUCT-LED GROWTH CHAMPION | BUILDING HIGH IMPACT GROWTH TEAMS:
Beyond GTM, I built and led fully equipped, cross-functional growth teams focused on driving conversion rate optimization (CRO) and PLG across both our B2C (homeowner) and B2B (home service provider) audiences. These teams were instrumental in improving activation, engagement, and retention, earning multiple internal awards for their ability to deliver tangible business results. By embedding experimentation, data-driven decision-making, and a relentless focus on user experience, we accelerated growth in a capital-efficient way.
3. BRAND CHAMPION | GROWING AT SCALE, REDUCING RELIANCE ON PERFORMANCE
When I joined hipages, brand awareness was weak, limiting differentiation. We increased key brand metrics by 200–300%, shifting from 66% reliance on performance marketing to just 20%, with brand-led demand driving sustainable growth. And it wasn't just TOFU metrics that grew... Preference also skyrocketed, with hipages now the #1 preferred way to find a tradie ahead of massive brands like Google, Facebook, Airtasker, Yellow Pages and more.

Cross-functional Team LeadershipCustomer AcquisitionSoftware as a Service (SaaS)Budget ManagementCustomer ExperienceP&L Management+18