Dec 2021 – May 2023 · 1 yr 5 mos · Bengaluru, Karnataka, India · Hybrid

• Managing Google Ads - Search & Shopping campaigns for PHILIPS for the larger markets like - Benelux and Germany.
• Implemented bid strategies across the accounts via SA360.
• Monitoring account budgets and ensuring optimum utilization to meet ROI targets.
• Implementation of optimizing activities and strategies to drive better results via Google Analytics & SA360.
• Managing budget over €500k per month.
• Taking care of the end to end campaign performance and media planning for SEA channel for the respective markets involving strategizing and optimizing on the KPIs per categories.
• End to end client interaction and servicing on daily, weekly & monthly basis.
• Built the Google Data Studio dashboards for the clear and simple representation of the data to the client and stake holders.

Aug 2020 – Dec 2021 · 1 yr 4 mos · Bengaluru, Karnataka, India

• Handling PPC Activities for major clients in the business like Nuance Enterprises, Aesop Global, Converse EMEA. This involves taking care of day-to-day activities setting up the campaigns, to implementing strategies to drive results.
• Managed a monthly budget of over £500 K and successfully delivered the revenue target month on month.
• Restructured Converse EMEA account to enhance efficiency and overachieved ROAS targets QoQ.
• Implemented bid strategies across global markets via SA360.
• Building & optimizing campaigns, keywords and pace campaigns based on the monthly budgets and targets.
• Implementation of optimizing activities and strategies to drive better results via Google Analytics & SA360.
• Evaluating important metrics that affect our website traffic and target audience.
• Measuring and reporting on performances to clients and suggesting next course of actions.
• Identifying the gaps and suggesting effective measures which improves the account quality.
• Co-ordinating with overseas team and stakeholders for smooth transfer of knowledge and information.
• Helped overseas team with various activities involving presentations and insights on accounts.

Mar 2019 – Aug 2020 · 1 yr 5 mos · Greater Hyderabad Area

• Strategizing various marketing activities across all the digital channels.
• Launch new businesses like fantasy sports with Kaptain11.com.
• Coordinating with marketing team, agencies, affiliate networks and other Influencers for the growth of the platform.
• Media Planning based on the allotted budgets and reach by thoroughly doing the market research
• Planning and evaluating campaign performance on a regular basis to take corrective courses of action during this period if required
• Data Analysis based on various metrics and KPI’s. Responsible in identifying various other channels to increase the business

Dec 2017 – Mar 2019 · 1 yr 3 mos · Hyderabad Area, India

• Responsible for implementing strategies to improve client’s ROI and formulate an effective Search Marketing Strategy that aligns with their business goals.
• Utilizing Competitor analysis tools to maximize the effectiveness of PPC campaigns.
• Creating campaign assets through accurate targeting (Google, Bing and Amazon Sponsored Ads).
• Monitoring campaign performance, keyword leverage by keyword optimization, keyword diagnosis & work towards improving its impression share.
• Analysing & optimizing key performance metrics, competitor analysis and auction insights.
• Managing Dynamic Search Ads, Remarketing Audiences, Shopping Campaigns.
• Identifying new opportunities & led strategy development initiatives for clients thereby helping in increasing revenues.
• Analysing and interpreted customer response and sales data to evaluate the effectiveness of the strategies/campaigns.
• Presenting performance and insights through weekly client review sessions, ongoing reporting.
• Suggesting improvements for client’s advertising campaigns based on in-depth analysis.
• Maintaining timely client communication with an understanding of any ad-hoc requirements.
• Proposing and deliver new services that add value to each account.
• Identifying up-sell opportunities and plan resources and meetings to pitch to clients.

Jul 2015 – Dec 2017 · 2 yrs 5 mos · Greater Hyderabad Area

• Directed & coordinated marketing activities and polices to promote products and services.
• Analysing business performance with the help of digital tools and reports.
• Reviewed the financial aspects of product development, such as budgets, expenditures and research and development appropriations.
• Initiated market research studies and analysed findings.
• Analysing the available resources and digital tools. Web traffic analysis using various digital tools like Google analytics.
• Creating awareness about the company’s brand.
• Assuring proper implementation of different digital marketing tools and techniques such as SEO, PPC advertisement, email marketing, etc.
• Preparing interactive strategic digital marketing plan
• Analysing and checking the success of the digital marketing techniques used
• Providing online help to clients to achieve success.

Aug 2013 – Apr 2015 · 1 yr 8 mos · Bellary, Karnataka, India

• I had worked in erection sites in Ductile Iron Pipe Plant.
• Testing of healthy and quality of all instruments, control valves and its internal loops from fields to PLC.
• Involved in functional checking of all field mounted Instruments like Pressure transmitter, Differential Pressure transmitter, RTD’s, Thermocouples, Temperature transmitter, Level transmitter, Flow transmitter, Electromagnetic flow transmitters, Sensors, Pressure Switches, Level Switches, Limit Switches, Pull cord and Belt Sway, Zero Speed Switches.
• Calibration of all above mentioned instruments
• Automation based on AI, AO, DI, DO signals using Honey well PLC (version 2.31) and SCADA.