Nirav Sheth — CEO

I help mid-market and enterprise brands transform complex commerce stacks into clean, scalable, and fast digital storefronts on the Shopify platform. Anatta was once a 1-person WordPress Design business I bootstrapped from my childhood bedroom. Today, Anatta is a team of over 100+ highly talented specialists, a premier Digital Consultancy, and a Shopify Platinum Partner. I started Anatta after seeing smart brands slowed by platform debt and decision churn. Great strategy isn’t enough if releases stall, pages drag, and data can’t be trusted. Along the way, I acted as CTO for AG1 (Athletic Greens) and Rothy’s during key growth periods—hands-on with architecture, experimentation, and org design. Now, brands like Dollar Shave Club, Vuori, Curology, True Botanicals, and Mack Weldon turn to Anatta to achieve ambitious digital transformations and unlock growth at 8X the industry average. Oftentimes, brands partner with Anatta for over 3 years of game-changing collaboration. Since 2008, Anatta has: > Helped eCommerce merchants earn hundreds of millions in annual revenue > Spear-headed a highly expedited, first-of-its-kind re-platform to Shopify Plus for the enterprise retailer, buybuy Baby, in 2023 > Supported Vuori’s ongoing retail expansion by accelerating development velocity > Optimized countless DTC websites to achieve load times under 1 second > Guided multiple brands in launching products into international markets > Orchestrated hundreds of site redesigns, leading with meticulous attention to data & user research > Developed innovative, bespoke solutions to achieve moonshot-level business goals time and time again As I’ve spent nearly two decades in eCommerce, these days, I dedicate my time to mentoring entrepreneurs and helming Anatta engagements as Executive Sponsor and company Chairman. Outside of eCommerce, I’m a huge coffee geek, a DJ who loves spinning R&B, and a super proud husband and papa to my beautiful wife and son. If you’re a CTO or Founder facing platform drag, an experimentation program that doesn’t compound, or a roadmap outpacing delivery, let’s compare notes: • Follow me for battle-tested platform patterns, velocity levers, and exec-level lessons from 100+ DTC builds. • DM me to compare approaches for your constraints. • Prefer live? Reach out for a 20-min executive working session—bring a thorny constraint. If you need anything else, feel free to reach out to me. I'm happy to be of service to you.

Stackforce AI infers this person is a B2C eCommerce expert with a focus on digital transformation and technical architecture.

Location: Austin, Texas, United States

Experience: 20 yrs 10 mos