Shipra Shukla

Business Development Executive

Bengaluru, Karnataka, India11 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 10 years in eCommerce management.
Proven track record with top eCommerce brands.
Expert in customer retention and growth strategies.

Stackforce AI infers this person is a seasoned eCommerce professional with expertise in account management and business development.

Contact

shukla.shipra11@gmail.com +91 9538175707 LinkedIn

Skills

Core Skills

Account ManagementBusiness DevelopmentMarketing StrategyCategory ManagementVendor ManagementRelationship Management

Other Skills

Brand ManagementBusiness AnalysisBusiness StrategyBusiness-to-Business (B2B)Competitive AnalysisCustomer ExperienceCustomer RetentionData AnalysisInventory ManagementKey Account ManagementLead GenerationLeadershipManagementMarket AnalysisMarket Research

About

10+ years of experience in Account Management and Business Development for eCommerce Industry. Worked closely with eCommerce giants like Amazon India, Flipkart, Snapdeal and Paytm. Team Player and detail oriented. Finished a course in Fundamentals of Digital Marketing from Inc Academy, Dubai ABOUT ME eCommerce Enthusiast - Charismatic, quick-minded and collaborative eCommerce professional with a proven track record of successfully managing eCommerce players in various categories. Communication - Confident and clear communication with technical understanding to translate business requirement as well as anticipate and identify gaps and issues. Team Player - I take initiatives to work with all the necessary teams for delivering and exceeding on project goals which helps maximizing team's potential and long term contribution to the organization. Specialities: ✔ Business Development ✔ Account Management ✔ Category Management ✔ Vendor Management ✔ eCommerce

Experience

Aditya birla fashion and retail ltd.

2 roles

Senior Manager e-Commerce - Peter England

Promoted

Aug 2023 – Present · 2 yrs 7 mos · Bengaluru, Karnataka, India

1. Responsible for delivering ambitious growth plans for Peter England's B2C biz.
2.Responsible for handling operations of Peter England's own website, app leading up to metrics around sales, traffic, engagement, LTV and NPS.
Customer Experience
1. Responsible for delivering customer delight through on site and off-site interventions
2. Own site optimization and A/B testing to deliver conversion growth.
Growth & Retention
1. Owner of customer retention marketing activities and merchandising strategy for scaling up revenue.
2. Responsible for running an effective acquisition funnel with diversified aquisition sources, and strong customer loyalty.
3. Responsible for planning and delivering on retention goals within time and budget with focus on key channels like Push notifications, emailers and WhatsApp.
Stakeholder Management
1. Work closely with brand teams, supply chain teams & other stakeholders in the value chain on all aspects related to growth, sales, content and creatives.

Account ManagementBusiness DevelopmentCustomer ExperienceStakeholder Management

Manager eCommerce - Peter England

Jul 2022 – Aug 2023 · 1 yr 1 mo · Bengaluru, Karnataka, India

1. Responsible for merchandizing, inventory management, brand visibility on the category pages, sale events, campaigns, sales etc. on all platforms.
2. Responsible for Ensuring presence of right assortment of merchandize, healthy inventory, marketplace replenishment at regular basis etc.
3. Responsible for managing discounts across platforms basis health of the inventory.
4. Responsible for minimizing Customer returns on all channels.
5. Planning for stocks in advance for potential end of season sale and Key festive events.
6. Examining sales reports, keeping track of KPIs and devise plans accordingly to improve sale numbers.
7. Work with all internal and external stakeholders to arrive at cataloging guidelines for appropriate product communication.
8. Ensuring right sizing, right appearance of models for products.
9. Ensuring all product attributes are displayed rightly to avoid consumer dissonance.

MerchandisingInventory ManagementSales AnalysisCategory ManagementVendor Management

Eureka forbes ltd

Assistant Manager eCommerce

Sep 2020 – Jul 2022 · 1 yr 10 mos · Bangalore Urban, Karnataka, India

Acer

Assistant Manager eCommerce

Jul 2017 – Oct 2018 · 1 yr 3 mos · Bangalore

Driving company’s e-Commerce business through leading portals (Amazon India, Flipkart, Paytm, etc.)
Setting up systems required for the brand to efficiently scale to online business requirements
Track and record activity on these accounts and help to close deals to meet the assigned targets
Identify opportunities for Campaigns and Promotions post discussion with the category that led to an increase in sales for these accounts
Extensive marketing activities with e-commerce partners
Market trends / Competition analysis – Continuous focus and launch of unique product lines across portfolio
Inventory planning and quarterly sales projection
Involved in designing the process flow chart for Product Listing, Product uploading, Inventory Management, Order processing and Multi-Channel Product and Promotional activity.
Involved in new product launches on major E-commerce portals alongside other major brands

eCommerce StrategyMarket AnalysisBusiness Development

Snapdeal

Key Account Manager

Apr 2015 – Jun 2017 · 2 yrs 2 mos · Greater Bengaluru Area

Key Account Manager / Business Development Manager for General Merchandise Category which includes (Home Furnishing, Home Décor, Kitchen Appliances, Kitchenware & Home Improvement (Accountable for managing inventory, monitoring category/sub-category sales and stocks.
Key role in developing tier 1 & 2 accounts and generating revenue with assortment planning.
Vendor management (Existing & New) – Source new products/vendors/ brands to maintain exclusivity, ensure a healthy and long-term vendor relationship.
Planning: Based on key areas of e-commerce like pricing and Sourcing – subcategory wise and product wise.
Brand (Domestic) – Handling multiple brands right from identification, and revenue generation. Key role in launching multiple known brands
Cataloguing - Ensure catalogue hygiene in terms of Product Display, Contents, Descriptions, Images, promotions and timeline for the existing/ upcoming product line on the landing page.

Account ManagementVendor ManagementSales StrategyBusiness Development

Flipkart.com

Account Manager (Lifestyle Category)

Apr 2014 – Mar 2015 · 11 mos · Bangalore

Account Manager for sellers in Lifestyle Category for Flipkart Marketplace. Handled Tier 2 sellers and their business in terms of Sales Inventory and pricing.
Added value to their existing business by providing them sourcing strategy and e-commerce methods of doing business and successfully moved more than 80% of my base to Tier 1 to compete with Top accounts.
Relationship Management - Handled lifestyle sellers and built strategic relationships with them estimating partner’s needs providing end to end business solutions for strategic partners to solidify mutual expectations of performance and growth.
Business Development for Existing Accounts - Review weekly sales report for the Accounts & Forecast sales targets and ensure they are met
Identify opportunities for Campaigns and Promotions post discussion with the category that led to an increase in sales for these accounts
Catalog- Ensure catalog hygiene in terms of Product Display, Contents, Descriptions, Images, promotions and timeline for the existing/ upcoming product line on the landing page.

Relationship ManagementSales ForecastingAccount Management

American express

Relationship Manager

Mar 2013 – Apr 2014 · 1 yr 1 mo · Bangalore

Acquisition - Acquire new merchants (B2B & B2C) to generate new volume and increase the Perception of Coverage in a given portfolio across various industry categories like gas stations, online merchants, car dealers, Restaurants, retails etc.
Servicing - Increase business volume of existing merchants through end to end relationship management and providing solutions for overall business development of the merchant.
Marketing Activities- Promoting AmEx promotional activities to the merchants, ensuring AmEx visibility at the merchant location, bringing the merchants into various marketing activities like Dining Select, Online Selects etc.

Merchant AcquisitionBusiness DevelopmentRelationship Management