Apr 2024 – Sep 2025 · 1 yr 5 mos · Mumbai, Maharashtra, India · On-site

• Helping to build a solid foundation

Jan 2023 – Jun 2024 · 1 yr 5 mos

Aug 2020 – Jun 2024 · 3 yrs 10 mos

May 2020 – Jun 2024 · 4 yrs 1 mo

Aug 2019 – Apr 2020 · 8 mos

• i. Part of GOZOOP’s core the management team and involved in all strategic decisions.
• ii. Leading revenue and all key negotiations and client acquisition
• iii. Building further synergies with current clients, some of India’s largest companies, to drive an improved revenue forecasting system.
• iv. Playing an integral role in GOZOOP’s transformation from a purely digital marketing agency into an integrated communications agency while working with various companies across industries and tackling diverse business problems.
• v. Developed a strategic business unit framework to enable micro unit-wise analysis across all divisions.
• vi. Leading all major consulting and branding projects within the company.
• vii. Continuing to build GOZOOP across India with a special focus on our new geography, Delhi

Apr 2017 – Jul 2019 · 2 yrs 3 mos

• i. Relocated back to Mumbai as a Director Brand Communication, with a majority of my focus on 3 critical areas
• 1. Establishing new geographies
• 2. Key account management and strategy
• 3. Business Development
• ii. Set-up GOZOOP Delhi’s operations in line with the company’s overall expansion plans.
• iii. An integral part of the senior team and led business and operations across our offices in Lucknow and Delhi.
• iv. Continued to Lead GOZOOP Lucknow’s 15-member team to run the marketing and communication activities over the 2019 generation elections for one India’s largest political figures/parties.
• v. Implemented a transformative client acquisition strategy which propelled GOZOOP’s revenues and client acquisition numbers. While allowing the company to start its journey on becoming an integrated marketing and communications agency.
• vi. Ran effective marketing and communications campaigns across sectors – right from the aviation industry, to the agricultural sector, down to the hospitality space – with the standout being the 2018 Asian Games campaign on behalf of the Olympic Council of Asia.

Jan 2016 – May 2017 · 1 yr 4 mos

• i. Relocated from Mumbai to Lucknow and led GOZOOP’s 2nd office in the country to while leading a 30-member team to run the marketing and communication for the Chief Minister of Uttar Pradesh at the time for his 2017 state elections.
• ii. Over the 2017 state elections, the team and I executed campaigns across offline and online platforms while the mandate required us to focus on the following areas
• 1. Digital strategy & planning
• 2. Offline collaborations
• 3. Media planning & audience segmentation
• 4. PR & Influencer collaborations
• 5. Rural market understanding and establishing a localised content distribution strategy
• iii. Relocating to Lucknow also gave me the opportunity to grow and nurture my soft-skills while pushing by cultural exposure in markets beyond my traditional comfort zone. The opportunity also broadened my perspective and today, I credit this assignment for fostering the bug to explore opportunities outside Mumbai.

Nov 2014 – Jan 2016 · 1 yr 2 mos

• i. Spearheaded GOZOOP’s products division along with a lean team of 6 ninjas while managing our individual divisional P&L
• ii. Won several highly charged start-ups and delivered innovative white labelled offerings.
• iii. Developed a business plan and successfully launched 2 new digital products.
• iv. Conceptualized an innovative influencer marketing product which allowed brands and agencies to effectively measure their brand’s ROI and sold the solution to MYNTRA, India’s largest e-commerce fashion retailers.
• v. This role allowed me to develop my capabilities substantially and almost perform as an Entrepreneur in Residence which has held me in good stead throughout my GOZOOP journey.

Jan 2014 – Nov 2014 · 10 mos

• i. My first role at Gozoop allowed me to focus and develop an overall understanding of the Indian marketing and advertising industry while also developing a strong understanding of the organization. I focused on new business activities for the company and was selected to spearhead the products division.
• ii. Instrumental in on-boarding FLIPKART India’s largest home-grown e-commerce company for a new service offering.
• iii. Completed digital marketing courses, like Google AdWords & Facebook blueprint courses.

Jul 2012 – Sep 2013 · 1 yr 2 mos · Mumbai

• i. Supported the CEO in raising sponsorship revenue for India’s largest beach soccer event.
• ii. Part of the team that raised the initial funds for an $82 million multi-functional sports stadium.
• iii. Developed the business plan and curriculum for a sports education program and on-boarded 40 private schools.
• iv. Coordinated with the local governments to establish a grassroots football program.

Jan 2009 – Jan 2009 · 0 mo

• i. Marketing and Sales activities for Jiva Spa
• ii. Working with the PR team on strategic projects