Nora Peterson — Co-Founder

I lead AI commercialization and GTM for B2B companies navigating the jump from product to repeatable revenue. Today, I drive positioning, ICP definition, design partner strategy, and early revenue architecture for an AI application builder in the Bay Area. My background spans early-stage startups and large global enterprises. At DXC Technology, I worked directly with the President and executive team on profitability, operating discipline, and revenue performance across complex portfolios, helping drive transformation initiatives that required coordination across product, delivery, and commercial teams. Earlier at Aon, I led business development within the Global Innovation Center in Singapore, managing ML and engineering teams and bringing new analytics products from concept to market. I operate at the intersection of product, revenue, and operations with shared accountability for commercial outcomes. I work best with founders and executive teams moving from founder-led selling to scalable GTM, where growth stops being about individual grind and instead requires tighter positioning, clearer alignment between product and revenue motion, and an operating cadence that makes performance repeatable.

Stackforce AI infers this person is a B2B SaaS and AI commercialization expert with a strong focus on revenue growth.

Location: San Francisco, California, United States

Experience: 16 yrs 3 mos

Skills

Go-to-market Strategy
Product Marketing
Revenue & Profit Growth
Sales Strategy
Executive Management
Product Development
General Management
Entrepreneurship
Marketing Strategy
Leadership
Business Development
Operations
Analytics
Team Building
B2b Marketing Strategy

Career Highlights

Expert in AI commercialization and GTM for B2B companies.
Led transformation initiatives at DXC Technology.
Co-founded Halo Incubator supporting women founders.

Work Experience

Morph Systems

GTM & Product (Fractional) (8 mos)

Self-employed

AI & GTM Operator for Early-Stage B2B Startups (3 yrs 3 mos)

DXC Technology

Transformation, Americas Accounts (11 mos)

Head of Data Operations & General Manager (1 yr)

General Manager & Head of Operations (11 mos)

NYU School of Professional Studies

Adjunct Instructor (2 yrs)

Chief

Founding Member (6 yrs)

Jasper

VP of Operations (0 mo)

Halo Incubator

Co-Founder (3 yrs)

Dow Jones

Vice President, Global Sales and Business Strategy (Wall Street Journal) (1 yr)

Aon

Head of Business Development, Global Innovation & Data Analytics Center (1 yr)

Program Manager - Client Insight (2 yrs)

Marketing Manager (3 yrs)

Financial Analyst (1 yr)

Education

Master of Business Administration (M.B.A.) at The University of Chicago Booth School of Business

Bachelor's degree at University of Illinois Chicago

Nora Peterson

Co-Founder

San Francisco, California, United States16 yrs 3 mos experience

Highly StableAI Enabled

Key Highlights

Expert in AI commercialization and GTM for B2B companies.
Led transformation initiatives at DXC Technology.
Co-founded Halo Incubator supporting women founders.

Stackforce AI infers this person is a B2B SaaS and AI commercialization expert with a strong focus on revenue growth.

Contact

Skills

Core Skills

Go-to-market StrategyProduct MarketingRevenue & Profit GrowthSales StrategyExecutive ManagementProduct DevelopmentGeneral ManagementEntrepreneurshipMarketing StrategyLeadershipBusiness DevelopmentOperationsAnalyticsTeam BuildingB2b Marketing StrategyPeople ManagementFinancial AnalysisForecasting

Other Skills

Artificial Intelligence (AI)OpsLead GenerationSalesEmotional IntelligenceStrategic InitiativesStrategic VisionPerformance MetricsSales Process OptimizationTechnological ProficiencyBusiness OperationsOperational EfficiencyVendor RelationsDelivery OperationsCapacity Planning

About

Experience

16 yrs 3 mos

Total Experience

3 yrs 7 mos

Average Tenure

3 yrs 3 mos

Current Experience

Morph systems

GTM & Product (Fractional)

Aug 2025 – Present · 8 mos · San Francisco Bay Area

Drive GTM positioning and ICP strategy for an AI application builder
Build core messaging across website, documentation, marketing channels and product narrative
Generate early market engagement, feeding customer insight directly into product-market alignment

B2B Marketing StrategyArtificial Intelligence (AI)Go-to-Market StrategyProduct MarketingProduct Development

Self-employed

AI & GTM Operator for Early-Stage B2B Startups

Jan 2023 – Present · 3 yrs 3 mos · San Francisco Bay Area

Lead commercialization, revenue architecture, and operating cadence for venture-backed startups across AI, B2B SaaS, and healthtech. Architect product marketing and positioning strategy aligned across brand, content, and revenue motion to support pipeline generation and enterprise conversion.

OpsRevenue & Profit GrowthLead GenerationSales StrategySalesBusiness Development+12

Dxc technology

3 roles

Transformation, Americas Accounts

Jan 2022 – Dec 2022 · 11 mos

DXC Technology is an $16B Global IT & Technology Services company that helps companies run their mission critical IT systems with latest innovate technologies.
In my role:
Led profitability and operating discipline initiatives across complex enterprise account portfolios
Drove margin improvement and revenue optimization efforts, aligning delivery, product, and commercial teams

Executive ManagementRevenue & Profit GrowthSales StrategyDelivery OperationsEmotional IntelligenceStrategic Initiatives+8

Head of Data Operations & General Manager

Jan 2021 – Jan 2022 · 1 yr

Worked directly with President and executive team in building a new analytics division serving Global Insurance and BPO clients, bringing data products from concept through commercialization
Owned multi-million-dollar client portfolios with full P&L accountability
Launched new analytics offerings that expanded revenue streams and strengthened client value propositions

Executive ManagementTeam ManagementMarketing ResearchNew Program DevelopmentSalesDelivery Operations+13

General Manager & Head of Operations

Feb 2020 – Jan 2021 · 11 mos

Oversaw multi-million-dollar P&L and led 200+ technical and delivery professionals across enterprise accounts
Drove revenue growth and operational efficiency through KPI discipline, executive operating cadence, and structured client reviews

General ManagementExecutive ManagementSalesforce.comSales OperationsTeam ManagementP&L Management+17

Nyu school of professional studies

Adjunct Instructor

Jan 2020 – Jan 2022 · 2 yrs · Greater New York City Area

Designed and taught Entrepreneurship curriculum in the Sports Management Degree Program
Spring 2022: Entrepreneurship Through Sports: The Incubator Phase
Fall 2021: Foundations in Sports Entrepreneurship
Fall 2020: Entrepreneurship Through Sports: The Incubator Phase
Spring 2020: Entrepreneurship Through Sports: The Accelerator Phase

Market ResearchMarketing StrategySocial Media MarketingDigital MarketingEntrepreneurshipCommunication+1

Chief

Founding Member

Jan 2019 – Jan 2025 · 6 yrs

Founding member at Chief when it first launched in Tribeca, NYC.

Jasper

VP of Operations

Jan 2019 – Jan 2019 · 0 mo · Greater New York City Area

Jasper provides credit to professionals relocating to the US and those seeking to build their credit history. Jasper is a Mastercard branded credit card with generous cash back rewards.
Responsible for scaling US operations and growth initiatives.
Partnered with CEO to lead Series A fundraising and investor diligence process
Built US operational infrastructure spanning B2B partnerships, marketing, and business development
Established affiliate and enterprise partnerships to expand global distribution channels

Competitive AnalysisExecutive ManagementMarket ResearchSalesBusiness DevelopmentPresentations+13

Halo incubator

Co-Founder

Jan 2018 – Jan 2021 · 3 yrs · Greater New York City Area

Halo Incubator is a pre-seed accelerator for women founders in NYC. Built and led 8 cohorts supporting 49 founders, with 41% securing funding post-program through structured curriculum, mentorship, and corporate partnerships.

LeadershipMarketing ResearchRevenue & Profit GrowthBusiness DevelopmentSocial Media MarketingEmotional Intelligence+8

Dow jones

Vice President, Global Sales and Business Strategy (Wall Street Journal)

Jan 2017 – Jan 2018 · 1 yr · Greater New York City Area

Led global sales strategy across digital media and information products, including WSJ, driving conversion from print to digital revenue
Designed sales compensation and quota structures to align performance with profitability goals
Strengthened pipeline visibility and forecasting discipline across global sales teams

Executive ManagementSalesforce.comSales OperationsBusiness StrategySales StrategySales+13

Aon

4 roles

Head of Business Development, Global Innovation & Data Analytics Center

Promoted

Jan 2016 – Jan 2017 · 1 yr

As Head of Business Development for Aon’s Global Data Analytics and Innovation Center in Singapore, I led ML and engineering teams developing analytics products and acted as the entry point for new product concepts and commercialization efforts. I drove cross-border innovation initiatives aligning product development, commercial strategy, and enterprise stakeholders to bring new data-driven solutions to market.

Market ResearchSalesBusiness DevelopmentPresentationsEmotional IntelligenceStrategic Initiatives+8

Program Manager - Client Insight

Promoted

Jan 2014 – Jan 2016 · 2 yrs

Relocated to Singapore to help launch a new initiative out of Aon’s newly established Innovation Center; key member of the leadership team to help the center grow to over 100 employees. I led a team of engineers and statisticians in building models to predict client churn to proactively manage retention and designed solutions and analytics tools for our global colleagues to help them grow their business via client insights. Provided leadership and insight into client relationships and marketing effectiveness on investments to execute on strategies to increase bottom line growth.

Team BuildingSalesforce.comRevenue & Profit GrowthNew Program DevelopmentEmotional IntelligenceStrategic Initiatives+7

Marketing Manager

Jan 2011 – Jan 2014 · 3 yrs

Management of Corporate Marketing Insight team in the design of analytics tools for Aon's global colleagues. Project Manager for a 10-person offshore team in Bangalore, India.

Salesforce.comB2B Marketing StrategyStrategic InitiativesStrategic VisionPeople ManagementPerformance Metrics+6