Oct 2022 – Dec 2024 · 2 yrs 2 mos · Remote

• Product - DataOS®, the world's first comprehensive data product platform
• Segment - B2B Enterprise SaaS | Role - First PMM Hire
• Target Audience - Large U.S Enterprises (Fortune 2000)
• Scope - Full stack product marketing + Analyst Relations
• 1. Lead new product launches, including positioning, messaging, and competitive analysis. Launched the DataOS product tour, simplifying platform understanding for prospects.
• 2. Drive Go-to-Market strategy and manage partnerships with leaders like Snowflake, Databricks, AWS, GCP, and Thoughtworks.
• 3. Oversee the analyst relations program to strengthen industry recognition. Secured 6 Gartner mentions in two years, including a spot in the Magic Quadrant for Data Integration.
• 4. Handle sales enablement by equipping customer-facing teams for success.

Mar 2020 – Jun 2022 · 2 yrs 3 mos · Bengaluru, Karnataka · Remote

• Product - No-code data integration platform
• Segment - B2B SaaS | Role - First PMM Hire
• Target Audience - Small and mid-size companies across industry segments
• Scope - Worked with CEO to build marketing engines from scratch
• 1. Drove exponential growth over two years, including 14x growth in employee count, 30x in customer base, 7x in revenue, and securing $30M in Series B funding.
• 2. Built and led a team of three marketers to drive product, customer, event, and partner marketing programs.
• 3. Organized global events with data leaders to educate data professionals, including the Modern Data Stack Summit, Marketing Analytics Masterclass, and a webinar series.
• 4. Launched Hevo Activate, a reverse-ETL product, and executed demand generation campaigns, acquiring the first 20 customers within three months.
• 5. Conducted weekly customer-connect sessions to gather feedback and develop impactful customer case studies.
• 6. Built Hevo’s presence on G2 and Capterra, establishing it as a leading data integration platform and earning multiple accolades.

Sep 2018 – Feb 2020 · 1 yr 5 mos · Pune Area, India · On-site

• Product - Scalefusion, a leading Mobile Device Management platform
• Segment - B2B SaaS | Role - First Outbound PMM
• Target Audience - Mid-market to large enterprises from the U.S.
• Scope - Built and scaled outbound marketing function
• 1. Built the marketing funnel with outbound campaigns, content marketing, and partner marketing initiatives.
• 2. Worked on rebranding Mobilock Pro to Scalefusion - refined product positioning and messaging to align with market needs and business goals.
• 3. Built and launched a partner program to expand Scalefusion's reach in the US market.
• 4. Orchestrated targeted outbound campaigns to drive brand awareness and generate leads.

Jun 2018 – Sep 2018 · 3 mos · Pune Area, India

• Eastern Enterprise is a Dutch IT service company. My role involved spearheading the establishment of a new PropTech vertical tailored for the European real estate sector. Although I initially ventured into IT services marketing with this opportunity, the engagement didn't align as expected. Consequently, I decided to pivot back to my passion for product marketing.

Jun 2015 – Jun 2018 · 3 yrs · Pune Area, India · Hybrid

• Product - Financial and commercial software solutions
• Segment - B2B Enterprise SaaS | Role - PMM for Commercial Solutions Suite
• Target Audience - Global Airlines and TMCs
• Scope - End-to-end product marketing
• 1. Led product marketing for the commercial solutions portfolio, driving product and feature launches while streamlining sales-support alignment to enhance collaboration and efficiency.
• 2. Hosted global events, managed an award-winning customer advisory program, and strengthened relationships with 150+ airlines and 100+ travel management companies, boosting brand visibility through customer meetups.
• 3. Launched and managed the world’s largest online community for airline sales professionals, engaging 2,000+ members daily.
• 4. Created sales collateral and conducted quarterly sales interlocks to share new product updates, as well as biannual product interlocks to define the product roadmap.
• 5. Developed and managed account-based marketing campaigns with account managers to expand presence with major airline accounts in the Middle East, a key growth region.

Sep 2011 – Sep 2013 · 2 yrs · Pune Area, India

• I began my professional career at Zensar as a BI/ETL developer, where I underwent a rigorous three-month training program covering various BI tools like Informatica, IBM Datastage, PowerBI, and Tableau. During my tenure, I specialized in data warehousing and ETL projects, primarily serving clients within the BFSI domain.