Oct 2019 – Apr 2024 · 4 yrs 6 mos · Gurugram, Haryana, India · Hybrid

• Leena AI builds AI-enabled conversational solutions that help enterprises automate employee queries, enhance employee experience, and ensure maximum employee engagement.
• Worked as a unique combination of leading a department on one front and being an individual contributor on the other.
• Led the development and launch of a communications management product for Leena AI
• Managed a team of 15 growth managers and copywriters directly while working indirectly with graphics, UI product designers, and engineers.
• Worked closely with stakeholders to gather requirements and develop the product roadmap while managing projects via JIRA. Internal stakeholder management with fast turnaround times
• Created processes to automate user onboarding and other growth inputs for different products in Leena AI
• Worked with cross-functional teams to create significant improvements in the end-user experience
• Streamlined Brand Communication & Leena AI's product adoption across 100+ clients like RPG Group, Dunzo, PIH, Al Jazeera, Assurant, Aboitiz Group
• Created processes for analytics, launch, and communication of product adoption within the organization, resulting in increased product adoption within 2 weeks of launch from <5% to >60%.

Apr 2018 – Oct 2019 · 1 yr 6 mos · Noida Area, India

• Clevered (formerly ScholarsPro) is a startup with a vision to re-imagine learning by partnering with its customers in lifelong learning.
• I worked on the core product and marketing strategies. So far, I have been involved in
• Setting up the Email Marketing Channel, which contributes to 20-25% of the total revenue
• Streamlining the Brochures for all Data Science Products
• Defining themes and communication messages for Corporate and Retail
• Setting up a Facebook Business Page for ScholarsPro and Clevered
• Part of the Rebranding Team for ScholarsPro
• Content Curation for rebranding
• Conducted Customer Research for existing services
• Heading Inbound Marketing and Content Strategies and building execution plans
• Building Products and Key Value Propositions for Mentorship (Corporate and Retail) and Analytics Expert Program for ScholarsPro
• Setting up CRM (Hubspot) and automating the Lead Updation Process from Facebook, which helped in reducing the almost 2 hours daily in manual efforts
• Secondary Research for markets like the UAE, Saudi Arabia, Kuwait, Oman, Qatar, and the USA

Apr 2017 – May 2017 · 1 mo · Gurgaon, Haryana, India

• Apart from learning approaches for Branding and PR strategies, the following are small projects I worked upon during my 2-month long internship with IndiGo Airlines:
• Ideated the format and promotions of the monthly in-flight magazine, Hello 6e.
• Compiled a competitive study of Instagram campaigns.
• Evaluated sponsorship opportunities for IndiGo.
• Explored strategies to increase interactions at various customer touchpoints.
• Compiled various destination pages.

Feb 2017 – Oct 2017 · 8 mos · Greater Noida

• Adri Naturals (formerly Barewalk - www.barewalk.in) is a new, upcoming e-commerce marketplace for organic, natural products.
• Key Responsibilities:
• Preparing the plan for launching Barewalk
• Handled the Social Media Accounts for Barewalk and SimplyOrganik (Now Adri Naturals)
• Designing the creatives for the company communication and website
• Designing the logo for SimplyOrganik

Oct 2016 – Mar 2017 · 5 mos · Dubai, Dubai, United Arab Emirates

• Short Term Market Research Project on analysing Start-Ups

May 2016 – Mar 2023 · 6 yrs 10 mos · Greater Delhi Area

• Area Director, Area E2, Divison E, District 41 | July 2020 - June 2021
• Part of Executive Committee as Treasurer, TMCD | July - December 2020
• Completed my 2nd Path, Presentation Mastery (all projects) (Being the first person in Area E1 and among first 10 in entire District 41) | July 2019 - January 2020
• Part of Executive Committee as President, TMCD | January - June 2020
• Toastmaster of the Month (TMOM) for July 2019 @TMCD
• Part of PR Team for District 41, Toastmasters International | July 2019 - June 2020
• Part of Executive Committee as Vice President, Education, TMCD | July - December 2019
• Toastmaster of the Month (TMOM) for March 2019 @TMCD
• Contributed to helping TMCD become President's Distinguished Club
• Completed the Path, Persuasive Influence (all projects) | First one to do so in Area E1 and among first 10 in entire District 41 (July 2018 - March 2019)
• Part of Executive Committee as Vice President, Membership, TMCD | Jan-June 2019
• Successfully Organized the 12th Anniversary Meeting of TMCD | 3rd Feb 2019
• Delivered Pathways Module to help fellow club members adopt Pathways | 3rd Feb 2019
• Hosted (Emcee/Master of Ceremony) 350th Meeting of TMCD | 23rd Sep 2019
• Delivered maximum number of speeches in the past 1 year (2018-2019) in TMCD
• Part of Executive Committee as Secretary, TMCD | July - December 2018 | Won elections on Day 1 in the Club

Dec 2015 – Mar 2016 · 3 mos · Gurgaon, Haryana, India

• Worked on front end development and provided back-end support for Fare Comparison System, HR portal and Internet Booking Engine.

Sep 2014 – Dec 2015 · 1 yr 3 mos · New Delhi, India

• Developed system for automation of internal processes. Also, implemented systems for periodic report generations for progress tracking and analysis. Also, learnt PHP and front-end technologies.

Aug 2013 – Sep 2014 · 1 yr 1 mo · Noida, Uttar Pradesh, India

• Learnt PERL and other elements of the web development stack. Maintain and Develop system for Assisted Buying and Buyer's Feedback Process.

Jun 2012 – Jul 2012 · 1 mo · Gurgaon

• Developed a java based instant chat system.
• Key responsibility:
• UI designing
• Server communications

Oct 2011 – Mar 2012 · 5 mos · Noida, Uttar Pradesh, India

• A short-term project on study and application of SRS for Time-Table Management System.

Sep 2011 – Oct 2011 · 1 mo · Greater Noida, Uttar Pradesh, India

• Embedded System and Robotics using Arduino