Pete Kingston

Head of Design

Brough, England, United Kingdom16 yrs 6 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 15+ years in human-centered design.
  • Expert in building high-performing design teams.
  • Passionate about fostering creative cultures.
Stackforce AI infers this person is a seasoned design leader in the Gaming and E-commerce sectors.

Contact

Skills

Core Skills

Design LeadershipDesign StrategyCoachingStrategic PlanningProject ManagementUser Experience TestingDesign SystemsUser ResearchDesign ManagementWeb DesignStakeholder ManagementUser Experience

Other Skills

Product DevelopmentDesign ToolsDesign opsCommunicationMentoringDesign Team CoordinationBrand DevelopmentWeb DevelopmentBrand ManagementVisual DesignUser-centered DesignCustomer Relationship Management (CRM)Graphic DesignInDesignOnline Marketing

About

Design leader. Mentor. Problem-solver. With 15+ years in human-centred design, I’ve built high-performing teams and delivered award-winning digital products that balance user needs with business goals, while staying hands-on in the craft. I bring a rare combination of strategic leadership and practical design expertise, whilst equally comfortable shaping product vision, defining design strategy, and rolling up my sleeves to work on UX, UI, and research. My approach is rooted in user science, blending qualitative and quantitative insights to create products that engage, perform, and deliver measurable results. I’m passionate about fostering creative cultures enabling designers to thrive, where I believe the strongest outcomes come from collaboration, curiosity, and empathy. Core Skills & Specialties: • Human-Centred Design (HCD) & UX Strategy • Team Leadership, Mentoring & Coaching • DesignOps & Process Optimisation • Digital Product Design (Web, Mobile, Native Apps) • User Research & Usability Testing • Cross-Functional Collaboration with Product & Engineering

Experience

16 yrs 6 mos
Total Experience
2 yrs 9 mos
Average Tenure
3 yrs 3 mos
Current Experience

Tombola

2 roles

Head of Product Design

Promoted

Aug 2025Present · 9 mos

Principle Product Designer

Sep 2023Aug 2025 · 1 yr 11 mos

Design LeadershipDesign StrategyProduct DevelopmentDesign ToolsDesign ops

Design leadership forum

Design Leadership Forum Member

Feb 2023Present · 3 yrs 3 mos

CommunicationCoachingMentoringDesign Leadership

Itech media

Senior Product Design Manager

Aug 2022Aug 2023 · 1 yr · London, England, United Kingdom · Remote

Design LeadershipStrategic PlanningDesign OpsDesign SystemsCoaching

Sky betting & gaming

2 roles

Lead Product Designer

Promoted

Jun 2018Aug 2022 · 4 yrs 2 mos · Leeds, United Kingdom

  • Overseeing multiple simultaneous projects while effectively balancing scope, resourcing, time and quality across a team of Product Designers and UX Researchers. Giving direction on the strategy and process; with ownership and accountability for goals and deliverables. Also responsible for the tooling and Nevada Design System.
Design LeadershipDesign StrategyDesign SystemsMentoringDesign ops

Senior Interaction Designer

Jan 2016Jun 2018 · 2 yrs 5 mos · Leeds, United Kingdom

  • Responsible for driving the User Centred Design process across the Gaming Tribe
  • Supporting the UX Researchers to inform design decisions for each project undertaken are adhered to and meet the needs of the brief and overall understanding
  • Work closely with key stakeholders across the business to help shape the delivery of tasks/projects and help define the wider team and business vision
  • Developing and refining ideas through user journey maps and flows to highlight the end-to-end journey to develop seamless experiences
  • Leading Design Jams to brainstorm early ideas for projects, working with a variety of stakeholders to gather a variety of ideas to take forward as part of developing sketches and low-fidelity wireframes
  • Responsible for the design team tooling, across all our process and the mentoring of team members using these tools
  • Ownership of projects from start to finish, working with key personnel to manage expectations and ensure projects are developed, tested and delivered that meet key requirements
  • Helping plan and contribute towards various methods of testing concepts with users, from external user lab testing through to remote and internal testing, helping to gather user feedback to aid further development of user journeys and designs
  • UX Engineering implementation responsibilities across all products
User Experience TestingDesign SystemsCoachingMentoringDesign Team Coordination

Wren kitchens

2 roles

Lead Web Designer

Promoted

Nov 2014Dec 2015 · 1 yr 1 mo · Barton-upon-Humber, North Lincolnshire, United Kingdom

  • Organising & managing the online design team, coordinating work and providing project/brand guidance. Working closely with other developers & professionals to tight deadlines, in order to drive projects forward within an agile environment. Carrying out routine site maintenance and presenting new projects to the business.
Design ManagementUser Experience TestingProject ManagementBrand DevelopmentMentoring

Senior Web Designer

Aug 2013Nov 2014 · 1 yr 3 mos · Barton-upon-Humber, North Lincolnshire, United Kingdom

User Experience TestingCoachingStakeholder ManagementWeb DesignWeb Development

Ebuyer

2 roles

Web Designer / Front End Developer

Promoted

Oct 2012Aug 2013 · 10 mos · Howden

  • My role at Ebuyer.com involves producing original designs for use on the company website and other external sites. I am also responsible for maintaining and creating templates for promotions, and carrying out amendments to the Ebuyer.com site to the highest industry standards.
  • As part of the small design team at Ebuyer.com I also produce work for the companies vendors, adhering to their unique brand guidelines and liaising with product managers. Some of these vendors include: Sony, Microsoft, HP, Samsung, Acer, LG, Nvidia, Logitech, Apple, Kingston Technology and many more.
Web DesignWeb DevelopmentBrand ManagementUser ExperienceVisual Design

Junior Web Designer

Feb 2012Oct 2012 · 8 mos · Howden

  • Produce work for Ebuyer.com's vendors. Adhering to their brand guidelines and liasing with product managers to achieve the desired finished product. Some of these vendors incluce: Sony, HP, Samsung, Acer, LG, Nvidia, Logitech, Nintendo, Lenovo & many more.
Web DesignWeb DevelopmentBrand ManagementUser ExperienceVisual Design

Pozition nightclub

Designer

Oct 2009Feb 2012 · 2 yrs 4 mos

  • Producing and managing all of the clubs customer and promotional databases.
  • Producing all of the company’s printed material.
  • Creation and management of the company website.
  • System management and production of the club’s weekly e-marketing material and distribution to the 40,000+ database members.
  • Creating, planning and co-ordination of bespoke events for group customers and delivering a memorable experience for a diverse customer-base.

Education

Northumbria University

Computer-Aided Product Design

Jan 2006Jan 2009

South Hunsley School

A Levels

Jan 1997Jan 2004

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