Piyush Gupta

Performance Marketing Manager

Bengaluru, Karnataka, India9 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in user acquisition strategies.
Expertise in digital marketing across multiple industries.
Successful launch of major gaming titles.

Stackforce AI infers this person is a Digital Marketing expert in the Gaming and E-commerce sectors.

Contact

pigupta@zynga.com LinkedIn

Skills

Core Skills

Growth MarketingUser AcquisitionPerformance MarketingDigital Marketing

Other Skills

AnalyticsApp Store OptimizationBusiness IntelligenceCritical ThinkingCustomer AcquisitionData AnalysisDecision-MakingFacebook MarketingGoogle AdwordsHTMLJavaMicrosoft OfficeMicrosoft PowerPointMicrosoft WordOnline Advertising

About

Experienced Digital Marketing with a demonstrated history of working in the E-commerce industry, Food-tech, and Gaming industry. Well-versed in Digital Campaign Planning, Paid Search Marketing, Google AdWords, FB Ads, Affiliates, Snapchat, DV360, etc along with a proven track record of optimizing the performance of the business across all channels.

Experience

9 yrs 1 mo

Total Experience

2 yrs 3 mos

Average Tenure

4 yrs 6 mos

Current Experience

Zynga

3 roles

Senior Manager - User Acquisition

Promoted

Jun 2025 – Present · 1 yr

Manager - Growth Marketing and User Acquisition

May 2023 – Jun 2025 · 2 yrs 1 mo

Online AdvertisingProduct MarketingGrowth Marketing

Associate Manager - User Acquisition

Dec 2021 – May 2023 · 1 yr 5 mos

Zynga is a global leader in interactive entertainment with a mission to connect the world through games.
About 10% of the world's population plays Zynga's games every month.
To date, more than one billion people have played Zynga’s franchises including CSR Racing™, Empires & Puzzles™, Merge Dragons!™, Words With Friends™, FarmVille™, and Zynga Poker™. Zynga’s games are available in more than 150 countries and are playable across social platforms and mobile devices worldwide.
Farmville 3 - Worked on the most exciting launch of Farmville 3 for Zynga.

Product MarketingPerformance MarketingUser Acquisition

Swiggy

3 roles

Specialist - Performance Marketing (Acquisition & Growth)

May 2021 – Nov 2021 · 6 mos

Swiggy is India's #1 food ordering & hyperlocal delivery service.

Performance MarketingGrowth Marketing

Senior Executive - Performance Marketing (Acquisition & Growth)

May 2020 – May 2021 · 1 yr

Performance Marketing

Executive - Performance Marketing

Feb 2019 – Apr 2020 · 1 yr 2 mos

Performance Marketing

Dentalkart

2 roles

Digital Marketing Head

Promoted

Jun 2018 – Feb 2019 · 8 mos · New Delhi Area, India

Monitoring and evaluating digital marketing campaigns success using performance reporting and analytics recommendations for amendments and improvements.
Planned and entirely managed Monthly Sale on an E-Commerce website - Analyzed sales in-depth reports and took further actions regarding that.
Managed a team comprising social media associates, content writers, and graphic designers.

Performance MarketingDigital Marketing

Digital Marketing Executive

Jul 2017 – Jun 2018 · 11 mos · New Delhi Area, India

Managing PPC campaigns, Shopping campaigns, Paid social to drive ROI.
Played a major role in scaling up of sales and achieving monthly sales target.
Managed all Social Media Marketing Platforms using Hootsuite tool.
Executed and targeted marketing communication initiatives (Mailers, push Notifications, SMS, etc).

Performance MarketingDigital Marketing