Piyush Wadhwa

CEO

Gurugram, Haryana, India11 yrs 6 mos experience

Highly StableAI Enabled

Key Highlights

Proven track record in scaling D2C brands.
Expert in bridging product vision and business outcomes.
Led cross-functional teams to launch successful products.

Stackforce AI infers this person is a seasoned Product and Growth leader in D2C and SaaS industries.

Contact

Skills

Core Skills

Product StrategyGrowth LoopsProduct DeliveryMarket AnalysisSoftware Product Management

Other Skills

Agile MethodologiesAnalytical SkillsAnalyticsArtificial Intelligence (AI)Business AnalysisBusiness DevelopmentBusiness InsightsBusiness KnowledgeBusiness StrategyCommunicationCompetitive AnalysisConversion OptimizationCreative Problem SolvingCritical ThinkingCross-functional Collaborations

About

I help businesses build lovable products and turn them into growth engines. With a proven track record of scaling D2C and digital-first brands, I specialize in bridging the gap between product vision, user experience, and business outcomes. Over the last decade, I’ve led cross-functional teams across product, design, engineering, and growth—launching 0→1 products, turning around underperforming funnels, and unlocking scalable retention and revenue strategies. 💼 What I Do: Lead product & growth for D2C/e-commerce/SaaS businesses Work with founders as a strategic advisor or fractional CPO Build high-impact roadmaps, lean MVPs, and growth loops Fix broken conversion funnels and scale LTV/CAC ratios Use data, experimentation, and storytelling to drive results 🧠 Specialties: Product Strategy | Growth Loops | Retention & LTV | Conversion Optimization | Experimentation Frameworks | D2C & SaaS Growth | Team Building | GTM Strategy | Shopify & Martech Ecosystems 🎯 Currently Open To: Full-time product/growth leadership roles (CPO/VP) Fractional Product/Growth mandates Advisory roles with early/growth-stage startups High-impact consulting projects (retention, CRO, GTM) Let’s connect if you're building something bold—and need a partner who blends product intuition with growth pragmatism.

Experience

11 yrs 6 mos

Total Experience

2 yrs 4 mos

Average Tenure

11 mos

Current Experience

Self-employed

Fractional CPO

Jul 2025 – Present · 11 mos · India · Remote

Partnering with early-stage and scaling startups as a Fractional CPO to help them accelerate product-market fit, build high-impact roadmaps, and unlock growth through data, UX, and experimentation.
Advising founders on product vision, team design, and PLG execution frameworks.
Auditing acquisition and retention funnels to identify growth levers across CRO, onboarding, and lifecycle journeys.
Setting up data instrumentation, OKRs, and experimentation practices to align product velocity with business goals.
Working across D2C, SaaS, and FinTech sectors to bridge strategy, design, and engineering for faster outcomes.

Product StrategyGrowth LoopsRetention & LTVConversion OptimizationExperimentation FrameworksD2C & SaaS Growth+3

Sleepycat

Head of Product & Engineering

Nov 2021 – Jul 2025 · 3 yrs 8 mos · India

Led the Product, Technology, and Growth charter for one of India’s most loved D2C home & sleep brands.
I oversee the complete digital ecosystem, ecommerce, data, automation, customer experience, and infrastructure, driving measurable impact across acquisition, conversion, and retention.
Spearheaded the platform modernization and rebrand journey, building a scalable, high-performance Shopify-based stack integrated with OMS, CRM, and marketing automation.
Drove product-led growth by launching bundles, referrals, and AI-based recommenders that now contribute nearly 20% of site revenue.
Strengthened site performance by reducing load times from ~17s to under 5s, improving Core Web Vitals and boosting conversion rates.
Built a unified analytics and experimentation layer using GA4, CleverTap, and MoEngage, enabling data-driven decision-making and KPI visibility across teams.
Automated key operations (NPS, reviews, lead management, logistics logic) to improve CX and operational efficiency.
Partnered closely with marketing, design, and operations to align roadmaps, OKRs, and growth goals to business outcomes.

CommunicationProduct LaunchStakeholder ManagementProduct StrategyProduct InnovationAnalytical Skills+22

5paisa

Senior Manager, Product

May 2019 – Aug 2021 · 2 yrs 3 mos · Mumbai Area, India

Owned acquisition, onboarding & API-led partner growth across B2C FinTech ecosystem.
→ Launched Google Pay, Niyo, Smallcase integrations; scaled GMV ₹14L→₹40Cr/month.
→ 6.5× user growth (0.2M→1.3M) via funnel optimization, CRO, and PLG motion.
→ Boosted SEO traffic 3× and +45% engagement through IA and UX revamp.

CommunicationProduct LaunchStakeholder ManagementProduct StrategyProduct InnovationAnalytical Skills+21

Orowealth

Product Manager

Feb 2018 – Apr 2019 · 1 yr 2 mos · Mumbai, Maharashtra, India

Led roadmap & GTM for goal-based financial planning SaaS (Oroscope).
→ Built mutual-fund portfolio analyzer & CRM for premium and B2B2C users.
→ Increased ops efficiency +30% and traffic 3.3× via SEO + product automation.

CommunicationProduct LaunchStakeholder ManagementAnalytical SkillsCompetitive AnalysisSubscriptions+15

Intelliverve pvt. ltd.

Founder & CEO

Feb 2016 – Jan 2018 · 1 yr 11 mos

Founded a B2B AgriTech SaaS platform digitizing milk procurement.
→ Scaled to 270+ agencies / 65K customers daily, automating lifecycle workflows.
→ Cut ops cost 60% and cycle time 25% through IoT + data-driven automation.

CommunicationProduct LaunchStakeholder ManagementAnalytical SkillsCompetitive AnalysisCreative Problem Solving+13

Pixel verve

Founder & Product Head

Jul 2014 – Jun 2017 · 2 yrs 11 mos

Built a product & UX consulting studio delivering 60+ SaaS and ecommerce products.
→ Improved conversion rates via SEO/SEM/A/B testing for 27+ clients.
→ Led agile delivery, QA, and CX design across multi-industry projects.

CommunicationProduct LaunchStakeholder ManagementAnalytical SkillsCompetitive AnalysisCreative Problem Solving+13

Self-employed

Software Product Consultant

Jul 2012 – Jul 2014 · 2 yrs · Sonepat, Harayana, India

Delivered full-stack product consulting from UX and development to GTM.
→ Helped ecommerce & device startups scale through user-centric design and SEO optimization.

CommunicationStakeholder ManagementCreative Problem SolvingSoftware Product ManagementMarket AnalysisUser Journeys+3