Jul 2023 – Aug 2025 · 2 yrs 1 mo · Mumbai, Maharashtra, India · On-site

• Performed the following roles and responsibilities:
• 1. Managing the ongoing relationships with Teams, Franchises, Counties including regular communication, monitoring performance and organizing the documentation required.
• 2. Collaborating with internal teams including marketing and operations team to ensure that team partnership activities align with broader company objectives.
• 3. Staying ahead of the global cricketing calendar and events to plan campaigns in advance and execute them in a planned manner.
• 4. Developing and implementing processes to streamline team's partnership management and ensure that activities are executed efficiently and effectively.
• 5. Collaborating with internal teams and external marketing agencies to deliver industry first concepts that are executable within the dedicated time frame.

Jul 2021 – Jun 2023 · 1 yr 11 mos · Mumbai, Maharashtra, India · Hybrid

• Have serviced and managed clients ranging from Board Of Control For Cricket In India (BCCI), Premier Badminton League (PBL), Hockey India (HI), W88 India and Mumbai Cricket Association (MCA). My job profile includes the following roles and responsibilities:
• 1. Ideating, Planning and Executing Successful Campaigns for Clients.
• 2. Ensuring deliverables promised to client are met in a timely manner.
• 3. Building solid relationships with clients to ensure maximum visibility for organization.
• 4. Creating potential for future increased business via leveraging existing business relationships.
• 5. Sending of weekly/monthly digital performance reports highlighting the type of content that worked, didn't work and suggesting future course of direction for the account.

Dec 2019 – Jun 2021 · 1 yr 6 mos · Mumbai Area, India

• Scope of work covers the following domains across sports and entertainment verticals:
• 1. Holistic offline and online marketing plan strategy.
• 2. Content partnership – development, liaising and execution.
• 3. Digital and social media – content and management.
• 4. Influencer marketing.
• 5. In-film associations and content.
• 6. Media planning and buying.

Aug 2019 – Nov 2019 · 3 mos · Mumbai Area, India

• Performing the following tasks:
• Selling of In-Stadia Branding Rights For Cricket.
• Selling spots for DD Sports on air rights.
• Researching brands and developing tailor made proposals for clients to give them best fit.
• Generating leads for potential clients interested in cricket branding and converting them into successful clients.

Jan 2019 – Jul 2019 · 6 mos · Mumbai Area, India

• Performing the following roles in the current job:
• Innovate and provide new ideas/KPIs which are data driven
• Analytics in Cricket for live broadcast ,Story Building for Live, Pre, Mid and Post Shows
• Collaborate with the internal content team to seek and share knowledge
• Build strong relationships with the team and collaborate with other teams
• Providing #SelectDugout and Twitter Contest Questions for Star Sports Select.
• Preparation of team lineups for commentary team and laying out props for them to talk on Select Dugout , Getting contest winners' memorabilia ready for Star Sports Select Dugout Contests.

May 2018 – Jul 2018 · 2 mos · Mumbai Area, India

• Worked in Marketing Department
• Formulated Marketing Strategies , Did Store Sales , Sponsorship ROI , Sold Loyalty Programme , Supervised Merchnadise Display , Shot Mission Fit India Pledge Videos , Supervised Installation Of Giant 10 Ft Football at Viviana Mall

Dec 2017 – Dec 2017 · 0 mo · Mumbai Area, India

• Managed Corporate VIP Box at Wankhede Stadium for Ind v/s SL T20 Match and looked after hospitality and comfort of guests.

Aug 2017 – Aug 2017 · 0 mo · Mumbai Area, India

• Observed and analysed things like Media and Broadcast functioning , Hospitality , Crowd Management at NSCI , Worli , Mumbai and took great learnings from the event.

Jul 2017 – Jul 2017 · 0 mo · Mumbai Area, India

• Observed and analysed how a smooth event was conducted at NSCI , Worli , Mumbai. Got great learnings about security , crowd management , hospitality , players escorting , media positioning from the event.