Praneet Mukund

Business Development Executive

Mumbai, Maharashtra, India14 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led transformative projects with significant CSR impact.
Successfully launched a national scholarship platform.
Drove demand generation with measurable outcomes.

Stackforce AI infers this person is a Marketing and Brand Strategy expert with extensive experience in EdTech and Event Management.

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Skills

Core Skills

Marketing StrategyBrand ManagementProduct DevelopmentDigital MarketingEvent ManagementBusiness DevelopmentSales Management

Other Skills

BenchmarkingEnglishStakeholder EngagementCRM ImplementationCorporate BrandingPublic RelationsDigital Marketing StrategyWebsite ManagementProduct MarketingEvent CoordinationVendor ManagementArtist ManagementWebsite DevelopmentMarket AnalysisWeb Content Writing

About

With over 13 years of professional experience, I bring a unique blend of strategic thinking, execution excellence, and creative problem-solving to everything I do. Having spent a decade at Protean eGov Technologies Ltd, I’ve led transformative projects from the ground up — including Vidyasaarathi, a scholarship platform launched in partnership with the Gates Foundation, and ONDC, India’s open network commerce initiative. I’ve driven outcomes across multiple verticals: product ideation, stakeholder engagement, go-to-market strategy, corporate branding, digital marketing, and public relations. My strength lies in launching ideas that matter — and ensuring they scale. Whether it’s setting up CRM systems, leading demand generation with ABM and paid campaigns, managing websites, or increasing lead. I’ve consistently delivered measurable value. Earlier in my career, I managed warehouse operations, international business development, and brand visibility across the GCC, South Africa, and Europe at Paper World Stationery in Dubai — giving me global exposure and operational depth. I’m a firm believer in staying grounded, curious, and accountable. I thrive when I can contribute meaningfully, build something from scratch, and make a lasting impact — through marketing, storytelling, technology, and purpose-driven initiatives.

Experience

14 yrs 10 mos

Total Experience

3 yrs 8 mos

Average Tenure

11 yrs

Current Experience

Protean egov technologies ltd. (formerly nsdl e-governance infrastructure ltd.)

Assistant Manager Marketing & Branding

May 2015 – Present · 11 yrs · Mumbai, Maharashtra, India · On-site

Led the end-to-end marketing, branding, and go-to-market strategy for Vidyasaarathi, a national scholarship platform co-ideated with the Gates Foundation to channel CSR funds toward student education. Defined the platform architecture, built user journeys, and onboarded TISS as the implementation partner. Successfully launched the platform across 6 cities and led the pilot with ACC Ltd.
Generated 250+ CSR leads through digital and physical outreach, converting 40 partners and disbursing ₹60 Cr+ in scholarships. Managed onboarding of 1000+ educational institutions, executed 20+ awareness campaigns, and facilitated 10 lakh+ student registrations. Proposed and oversaw the launch of user-driven product enhancements.
Spearheaded corporate branding during Protean’s transformation into a DPI-first brand. Led Protean’s first business summit, enhanced presence at CII, NASSCOM, ICFAI, Assocham, and won Golden Peacock Award on first attempt along with 10+ brand/product accolades. Onboarded and managed Adfactors as PR partner.
Directed digital strategy including revamp of 10+ websites and corporate digital presence. Redesigned Protean’s website, increasing traffic by 48% and organic leads by 37%. Embedded lead-gen flows and implemented Odoo CRM for pipeline visibility.
Played a core role in Protean’s IPO communications—contributing to DRHP, SEBI interactions, and brand name transition. Led the brand identity revamp from naming to rollout.
Drove demand generation for Vidyasaarathi and ONDC, building a ₹4.7 Cr pipeline through ABM, search, and social ads. Delivered 900+ MQLs in 8 months. Built and trained inside sales team and launched targeted landing pages and B2B content.
Supported quarterly OKRs, created cross-functional workflows, and stepped up to manage events, merchandising, and digital ops during team transition.

BenchmarkingEnglishMarketing StrategyBrand Management

Event manager & mice

Freelancer

Aug 2013 – Apr 2015 · 1 yr 8 mos · Mumbai Area, India

Events worked on:
Signature Fashion Week & Lakme Fashion Week with DNS Entertainment
Enchanted Valley Carnival with Production Crew
Sunburn Prelaunch with Percept Entertainment
Kalaghoda Fest with 70EMG
F1 Prelaunch with TwoFour54 (Dubai)
Fitness Marathon with Duplays (Dubai)
Managed events for prominent clients, including Signature Fashion Week, Lakme Fashion Week, Enchanted Valley Carnival, Sunburn Prelaunch, Kalaghoda Fest, F1 Prelaunch, and Fitness Marathon.
Core responsibilities included artist management, security arrangements, vendor management, F&B, and on-site promotion for event sponsors.

EnglishProduct MarketingEvent ManagementMarketing Strategy

Paper world stationery, dubai

Manager-Sales & Marketing

Nov 2011 – Aug 2013 · 1 yr 9 mos · Dubai, United Arab Emirates

Started in warehouse operations to understand product movement, logistics, and inventory controls.
Within 2 months, promoted to handle logistics and inventory planning — overseeing freight, delivery timelines, and vendor coordination.
Moved into Business Development — handled GCC, South African, and European accounts; increased overall business by 18% through new product sourcing and tailored catalogues.
Successfully onboarded legislative clients, securing annual bulk orders.
Promoted to Marketing — initiated company’s digital presence by conceptualizing and building the first website.
Created full wireframe for product listings, online ordering, payment flow, and delivery scheduling.
Represented Paper World in major Dubai trade events — enhanced lead generation and regional visibility.

BenchmarkingEnglishBusiness DevelopmentMarketing Strategy

Birla sun life insurance

Agency Manager

Jun 2011 – Nov 2011 · 5 mos · Mumbai Area, India

Responsible for business development, cold calling, and on-field operations.
Consistently achieved targets with maximum cost savings and generated leads of HNI clients.
Initiated team bonding programs and assisted in introducing incentive plans.
Successfully achieved debutant targets, generating significant business

EnglishProduct MarketingSales ManagementBusiness Development