Prateek Sinha

Business Development Executive

Gurugram, Haryana, India7 yrs 5 mos experience

Key Highlights

Proven track record in managing high-growth P&L.
Expertise in strategic vendor management and negotiations.
Adept at blending data-driven decisions with stakeholder management.

Stackforce AI infers this person is a Retail and E-commerce expert with strong capabilities in category management and vendor relations.

Contact

Skills

Core Skills

Category ManagementRevenue & Profit GrowthRetail Operations

Other Skills

Vendor ManagementAmazon Marketing Services (AMS)Franchisee ManagementSalesInventory ManagementAmazon RetailBusiness Growth StrategiesPurchasing NegotiationE-CommerceTeam ManagementRetail SalesMarketingCustomer ServiceEnterprise SupportMicrosoft Office

About

Dynamic retail and e-commerce leader with 6+ years of experience in managing high-growth P&L across Quick commerce and E-comm platforms. Proven expertise in category development, strategic vendor management, commercial negotiations, and cross-functional leadership. Adept at blending data-driven decision-making with stakeholder management to deliver business outcomes at scale.

Experience

7 yrs 5 mos

Total Experience

1 yr 9 mos

Average Tenure

4 mos

Current Experience

Blinkit

Senior Category Manager

Dec 2025 – Present · 4 mos · Gurugram, Haryana, India

Category Management

Etrade marketing p ltd.

2 roles

Senior Manager - Vendor Management

Promoted

Nov 2024 – Nov 2025 · 1 yr

Led a ₹200Cr+ portfolio with end-to-end ownership of P&L, growth strategy, and vendor partnerships in Home Furnishing Category

Category Management

Manager - Vendor Management

Dec 2022 – Oct 2024 · 1 yr 10 mos

Led end-to-end category strategy: pricing, assortment, and white space identification to scale market share
Negotiated TOTs, margins, and JBPs with top brands to unlock high-impact commercial growth
Built robust selection and executed merchandising plans for major sale events (Prime Day, Great Indian Festival)

Category ManagementVendor Management

Upscalio

Category Manager

Jun 2022 – Nov 2022 · 5 mos · Gurgaon

PnL Management – Driving topline for D2C and Amazon channel, whilst maintaining a healthy bottom-line
Category Growth – Driving category growth and market share with strong product/consumer analytics
Performance Marketing – Building strategy for Marketing on D2C website and Amazon to drive KPIs and monitoring key metrics to ensure a healthy ROAS

Amazon Marketing Services (AMS)Revenue & Profit Growth

Aditya birla fashion and retail ltd.

Area Business Manager

Jul 2020 – Jun 2022 · 1 yr 11 mos

Led end-to-end retail operations and P&L for 26 stores across Bihar, delivering ₹25cr+ annual revenue with a team strength of 50+
Led sales, marketing, and expansion strategy; launched 4 new stores in the territory in a span of a year
Managed cross-functional stakeholders including franchisees, distributors, buyers, VM, logistics & commercial teams

Franchisee ManagementRetail Operations