Oct 2019 – Mar 2022 · 2 yrs 5 mos · Pune, Maharashtra

• Leadership & Strategic Execution
• Led a 10-member product marketing team, tracking KPIs, deadlines, and aligning efforts with business objectives.
• Hired, trained, and mentored marketing staff; implemented process improvements.
• Acted as a liaison between creative teams, agencies, and leadership to prioritize high-ROI projects.
• Project & Program Management
• Coordinated and facilitated multi-track projects including GTM, Sales Enablement, R&D, Product
• Messaging & Positioning, Analytics & Optimization, Cross-Functional Campaigns, and Website Development.
• Collaborated with cross-functional teams (Project Managers, Product, Design, Software Engineers) to define scope, objectives, and deliverables.
• Created project plans and timelines with clear, achievable milestones.
• Provided regular project updates, milestone reports, and risk assessments to stakeholders.
• Product Marketing & Launches
• Managed end-to-end product marketing projects, including design, video animations, digital marketing, and web development.
• Led Agile sprints with cross-functional squads to reduce time-to-market for new product launches.
• Assigned PHP/WordPress developers for websites, landing pages, and microsites; aligned motion designers for demo videos.
• Ran bi-weekly scrums with content and design teams to prioritize deliverables, cutting revision cycles through standardized feedback loops.
• Digital & Content Marketing
• Designed and optimized websites and landing pages to improve user experience and lead conversion.
• Executed SEO and digital campaigns across webinars, social media, email, and blogs to drive brand awareness.
• Conducted market research, developed GTM strategies, and crafted messaging frameworks for new products.
• Analytics & Optimization
• Monitored ROI of team hours per project and aligned sprint planning with quarterly business goals.
• Analyzed campaign and website performance, built dashboards.

Mar 2011 – Oct 2018 · 7 yrs 7 mos · Pune Area, India

• Partner Marketing & LMS Management:
• Onboarded new partners, ensuring a smooth start and managing billing processes & customer requests.
• Managed LMS operations, including setting up workflows, uploading & organizing training content, videos with voiceovers, assessments, & applying platform updates.
• Provided technical support, managed user access and roles (trainers and participants), and improved LMS functionality to enhance learning experiences.
• Tracked partner performance and LMS utilization by generating reports and providing actionable insights.
• Organized and coordinated partner enablement activities, including training sessions, certifications, & online/onsite events.
• Managed the Student & Colleague Ambassadors program to drive community engagement & program adoption.
• Responded promptly to partner queries, ensuring smooth communication & support throughout the partner lifecycle.
• Product Marketing & Marketing:
• Experienced in B2B marketing, partner marketing, campaign execution, & lead gen.
• Organized webinars, onsite & partner events, including product exhibitions.
• Supported sales through lead generation & marketing activities.
• Created marketing materials & managed social media campaigns.
• Analyzed data & generated reports on various initiatives.
• Managed marketing campaigns, lead qualification, social media campaigns, including video & audio content.
• Managed events and conferences related to training for partners & customers.
• Coordinated virtual webinars, onsite events, & conferences globally.
• Launched pilot projects & streamlined processes with resource allocation.
• Conducted interviews and trained new & existing team members.
• Monitored website traffic & managed Bentley’s BEPS website.
• Optimized content for www.bentley.com & social media via Sitecore.
• Managed digital campaigns, including PPC, SEO, and SEM.
• Maintained SLAs & created global dashboards & reports using Power BI, QlikView, and Excel.

Dec 2009 – Feb 2011 · 1 yr 2 mos · Pune Area, India

• Role: Task Innovator
• Period: 1st Dec 2009 – 28th Feb 2011
• Role in the Project:
• Negotiating with the Indian/ International Clients.
• Reporting to the Global Marketing Manager (Exton).
• Research for the Databases, Associations and Committees in Southeast Asia.
• Feedback forms analysis.
• Coordinating the online as well as physical seminar (Micro station V8i).
• A Liaison between the Client and the Marketing Team.
• MIS Handling/ Database Handling.
• Back End Support to the Marketing Team.
• Training New Joinees.
• Working on SAP Application.

Nov 2007 – Aug 2008 · 9 mos

• Handled Incoming Client Calls for Live Box Support, which was related to Technical Troubleshooting for Live Box Support (e.g.: Assisted Clients to get connected to Internet, Router Connections and Wireless Network Adaptor Connections.)
• LAN Password Reset.
• Resolved 50+ daily internet and connectivity issues.
• Achieved 95% first-call resolution rate.
• Performed LAN resets and logged detailed support tickets.

May 2004 – Sep 2007 · 3 yrs 4 mos

• Role:
• Customer Service Executive -> Sr. Customer Service Executive
• Client: Chase Bank
• Role: Sr. Customer Service Executive
• Period: 20th May 2004 – 31st Dec 2006
• Role in the Project:
• Handled incoming client calls for Chase Bank website (e.g.: Assisted clients with website-related issues from logging in to making online payments for credit cards and mortgage, including troubleshooting if error).
• Resolved 90%+ of customer issues on the first call, maintaining high-quality standards.
• Recognized for maintaining an average call quality score of 95%+ over multiple quarters.
• Achieved a consistent CSAT score of 4.7+/5 through personalized support and efficient resolution.
• Client: JBK (PILOT BATCH) (Project: JBK – IB (Investment Banking Architecture))
• Role: Sr. Customer Service Executive
• Period: 1st Jan 2007 – Sept 2007
• Role in the Project:
• Worked on VPN & CRM Application.
• Provided Level I Technical Support for JPMC clients in resolving their JIRA (Testing Tool) and Confluence Issues. (Jira: Bug tracking tool customized by JPMC for its users, and Confluence: An enterprise wiki used for internal collaboration and knowledge sharing.)
• Features of JIRA:
• ▪ Manage bugs, features, tasks, improvements or any issue. A clean and powerful user interface that is easy to understand for both business and technical users
• ▪ Map business processes to custom workflows
• ▪ Track attachments, changes, components, and versions
• ▪ Full text searching and powerful filtering (customizable, shareable, etc.)
• ▪ Customizable dashboards and real-time statistics
• Achievements:
• Delivered resolution for 85%+ of JIRA/Confluence-related issues within SLA.
• Reduced repeat issues by 30% through proactive documentation and support.
• Maintained a daily ticket resolution rate of 40+ cases with 98% accuracy.