Pritha Shah

Product Marketing Manager

Harrow, England, United Kingdom17 yrs 4 mos experience
AI EnabledAI ML Practitioner

Key Highlights

  • Over 16 years of product marketing experience
  • Expert in data-driven marketing strategies
  • Proven track record in global product launches
Stackforce AI infers this person is a seasoned Product Marketing professional in the SaaS industry.

Contact

LinkedIn

Skills

Core Skills

Product MarketingBusiness StrategyProduct Management

Other Skills

AdvertisingAgile MethodologiesArtificial Intelligence (AI)Brand ManagementBusiness DevelopmentCRMCompetitive AnalysisCreative Problem SolvingCreative SolutionsCross-functional CollaborationCustomer Relationship Management (CRM)Data ClassificationEnterprise MarketingFacebookGeneral Data Protection Regulation (GDPR)

About

With over 16 years of experience in marketing, I am a seasoned product marketing professional with a passion for delivering customer-centric and data-driven solutions. I have successfully led product strategy and launch initiatives across multiple geographies and segments, working with global and local teams, partners, and stakeholders. As the Global Sr. Product Marketing Manager at GfK, I am responsible for managing the end-to-end product marketing lifecycle for the market research and analytics portfolio. I leverage my expertise in strategic and digital marketing, channel and category management, and agile marketing foundations to create compelling value propositions, messaging, and campaigns that drive awareness, adoption, and retention of GfK's products and services. I am also committed to continuous learning and professional development, as evidenced by my Chartered Institute of Marketing (CIM) diploma and LinkedIn certifications.

Experience

17 yrs 4 mos
Total Experience
2 yrs
Average Tenure
1 yr 8 mos
Current Experience

Anaplan

Global Sr. Product Marketing Manager

Oct 2024 – Present · 1 yr 8 mos · London Area, United Kingdom · Hybrid

  • Developing and executing product marketing plans for Anaplan products, driving market adoption and sales growth. Managing product launches and messaging to effectively communicate product value to target audiences.Collaborating with cross-functional teams to ensure alignment on marketing strategies and activities.
Product MarketingMarket AdoptionSales GrowthCross-functional CollaborationBusiness Strategy

Gfk

Global Sr. Product Marketing Manager

Apr 2022 – Apr 2024 · 2 yrs · London, England, United Kingdom · Hybrid

Business StrategyProduct Marketing

Sage

Global Sr. Product Marketing Manager

Dec 2020 – Apr 2022 · 1 yr 4 mos · London, England, United Kingdom

  • Handling cloud native accounting software for the Small Segment Accountant business and responsible for product strategy in UKI, Canada, USA & SA. Managing the regular GTMs for two leading product lines, working on pricing strategy, product launch, GTM initiatives, sales & partner enablement strategy and competition/persona mapping.
Business StrategyProduct DevelopmentProduct Marketing

Microsoft

Product Marketing Manager

Apr 2018 – Nov 2020 · 2 yrs 7 mos · London, United Kingdom

  • Working with Microsoft UKI as Product Manager (UK/Ireland), handling channel sales and programs for the CDS business vertical. Duel reporting to BG & Category lead in UK, with key responsibilities around product management, channel marketing, marketing plans, budget & programs, driving global and local campaigns.
Business StrategyProduct DevelopmentProduct Marketing

Usha international

Product Manager

Jan 2016 – Dec 2016 · 11 mos · Gurgaon, Haryana, India

  • Responsible for Product Management (Fans), Marketing Plan, Business Plan, NPD, P&L Management, Competition Analysis, Brand Management, Portfolio Analysis, Strategic Planning.
Business StrategyProduct DevelopmentProduct Management

Avery dennison

Product Manager, (India & South Africa)

Jan 2012 – Dec 2015 · 3 yrs 11 mos · Gurgaon, India

  • Product Management, NPD, Portfolio management, Profitability management, P&L Management, Competition Analysis, New Product Launching, etc.
Business StrategyProduct DevelopmentProduct Management

Videocon telecommunications ltd

Assistant Brand Manager

Jan 2010 – Dec 2011 · 1 yr 11 mos · Gurgaon

  • Brand Management, Agency handling, POP / POS development, Press Ads, Radio, TVC, working with cross functional team to deliver customer centric branding solutions
Product Development

Ogilvy

Client Servicing Manager

Jan 2009 – Dec 2010 · 1 yr 11 mos · Gurgaon, India

  • Handling accounts like Vodafone & Spice Mobiles.

Standard charter bank

Internship

Jul 2008 – Dec 2008 · 5 mos · Singapore

Cdsse

Faculty (Sociology)

Jun 2005 – Jun 2007 · 2 yrs

Education

CIM | The Chartered Institute of Marketing

Level 6 Diploma in Digital Marketing — Marketing

Jan 2019 – Jan 2020

CIM | The Chartered Institute of Marketing

Professional Diploma — Strategic & Digital Marketing

Jan 2017 – Jan 2018

University of Wales, UK

MBA — Marketing

Jan 2007 – Jan 2009

Venkateshwara College, University of Delhi

B.A; Hons — Sociology

Jan 2003 – Jan 2006

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