Jan 2021 – Feb 2023 · 2 yrs 1 mo · India

• Developed and launched multi-channel integrated marketing campaigns (digital, social media, email, SEM), driving significant increases in qualified loan applications and customer acquisition.
• Crafted product positioning and value propositions for new lending offerings using market research, voice-of-customer insights, and competitive analysis.
• API, UAT Testing and product enhancement to improve the funnel. Closely working with technical product manager, COE and scrum
• Devised and executed lifecycle marketing strategies—including onboarding, engagement, retention, and win-back programs—for loans and credit lines, improving customer lifetime value.
• Oversaw the development and execution of content marketing, educational webinars, and thought leadership material for brand awareness and product differentiation.
• Introduced influencer and affiliate partnerships to expand reach into new audience segments, resulting in measurable uplift in fintech product adoption.
• Managed marketing budgets and allocation for performance, brand, and partnership campaigns, ensuring maximum ROI and alignment with strategic objectives.
• Led in-depth segmentation and cohort analysis to tailor targeted messaging and campaigns, optimizing user engagement and application conversion rates.
• Implemented robust analytics tracking using Google Analytics, Mixpanel, and CRM platforms to monitor campaign attribution, funnel metrics, and customer journeys.
• Worked directly with sales and customer success teams to develop enablement tools, sales collateral, and training programs, accelerating product uptake across channels.
• Analyzed and presented campaign performance dashboards and actionable insights to executive leadership, influencing marketing strategy and product features.
• Conducted pricing optimization, A/B tests, and go-to-market experiments for loan products, rapidly iterating to maximize volume and margins.
• Leveraged marketing automation tools (e.g., HubSpot, Salesforce, Marketo)

Nov 2019 – Nov 2020 · 1 yr

• Developed and executed high-impact regional marketing strategies tailored for SAARC and GCC markets, driving brand penetration and revenue growth.
• Led multi-channel digital marketing campaigns (SEO, SEM, social media, email marketing) optimized for diverse cultural and market dynamics in SAARC and GCC.
• Utilized advanced data analytics and CRM tools to segment customers, personalize campaigns, and improve conversion rates across regions.
• Orchestrated demand generation programs incorporating content marketing, influencer partnerships, and events to build pipeline and enhance customer engagement.
• Managed marketing automation platforms to streamline lead nurturing, scoring, and customer journey mapping for targeted outreach.
• Conducted competitive intelligence and market research to inform product positioning, messaging, and market entry strategies specific to SAARC and GCC.
• Collaborated cross-functionally with sales, product, and local agencies to design localized campaigns ensuring cultural relevance and regulatory compliance.
• Oversaw budgeting and ROI analysis for marketing investments, reallocating spend dynamically to maximize impact across channels.
• Spearheaded brand building initiatives including PR, partnerships, and thought leadership to elevate market presence in high-potential SAARC and GCC regions.
• Delivered high-quality reports and presentations to senior management on regional marketing performance and strategic insights for continual optimization.

Mar 2018 – Nov 2019 · 1 yr 8 mos

• Developed and implemented comprehensive demand generation strategies for consumer laptops across East India and Overseas markets, driving significant volume and revenue growth.
• Led multi-channel marketing campaigns including digital advertising (SEM, social media, programmatic), email marketing, and influencer collaborations tailored for diverse regional audiences.
• Utilized advanced customer segmentation and behavioral analytics to optimize targeting and personalization, improving lead quality and conversion rates.
• Partnered with sales, channel, and product teams to align marketing programs with business goals, driving pipeline velocity and market share expansion.
• Spearheaded brand awareness initiatives and product launches that elevated Lenovo’s consumer laptop presence in key regional markets.
• Managed marketing budget planning, forecasting, and ROI analysis to ensure efficient allocation of resources and maximum campaign effectiveness.
• Executed integrated offline and online campaigns, including retail activations and events, enhancing customer engagement and driving footfall in physical and digital channels.
• Collaborated with creative agencies to develop compelling content, messaging, and collateral tailored for local consumer preferences.
• Monitored market trends, competitive landscape, and consumer insights to refine strategies and maintain competitive advantage.
• Delivered detailed performance dashboards and strategic recommendations to senior leadership, fostering data-driven decision-making and continuous improvement.

Jul 2017 – Oct 2018 · 1 yr 3 mos

Oct 2016 – Nov 2018 · 2 yrs 1 mo

• Spearheaded segmentation and targeting strategies to identify high-value customer groups, driving personalized marketing campaigns and increasing customer loyalty.
• Designed and implemented digital marketing initiatives including social media storytelling, influencer collaborations, and targeted email campaigns to boost brand awareness globally.
• Managed cross-functional teams including creative, PR, merchandising, and sales to ensure seamless execution of product launches and marketing calendars.
• Developed seasonal marketing plans synchronized with fashion cycles, aligning product stories with cultural moments and consumer trends.
• Optimized customer journey touchpoints through experience-driven content, enhancing engagement and boosting repeat purchase rates.
• Directed market research initiatives, gathering qualitative and quantitative insights to anticipate fashion trends and shifting consumer preferences.
• Negotiated and managed partnerships with luxury retail outlets and e-commerce platforms, expanding market reach and improving product availability.
• Led development and delivery of compelling sales enablement tools, training sales teams on product features, brand values, and market positioning.
• Championed sustainability messaging and corporate social responsibility initiatives within product marketing, resonating with conscious luxury consumers.
• Monitored competitive activity and emerging market opportunities to adapt strategies and maintain brand leadership in a highly competitive luxury sector.
• Organized exclusive customer engagement events, trunk shows, and VIP previews to nurture high-net-worth relationships and cultivate brand advocates.
• Utilized CRM and marketing analytics platforms to track campaign performance, customer acquisition costs, and lifetime value metrics for continuous optimization.

Jan 2016 – Jun 2017 · 1 yr 5 mos

• Developed and executed integrated sales and marketing strategies to drive revenue growth and market expansion for premium tea products across domestic, international, and HORECA (Hotel, Restaurant, Cafe) channels.
• Led end-to-end product lifecycle management, from market research and consumer insights to launch planning and post-launch performance optimization aligned with customer preferences and business goals.
• Collaborated closely with sales, distribution, and HORECA partners to develop tailored promotional campaigns, seasonal discounts, and exclusive product bundles enhancing channel-specific engagement.
• Managed multi-channel demand generation initiatives including digital marketing (SEO, SEM, social media), email marketing, affiliate programs, and trade promotions aimed at B2B and B2C segments.
• Conducted detailed market trend and competitive analysis to refine product positioning, pricing strategies, and assortment planning for retail and HORECA segments.
• Coordinated cross-functional teams including marketing, supply chain, customer experience, and sales to ensure seamless execution of product launches and channel-specific marketing programs.
• Crafted compelling brand storytelling and messaging to reinforce Teabox’s premium market positioning and value proposition across consumer and commercial channels.
• Oversaw deployment of CRM and marketing automation tools to nurture leads, personalize customer journeys, and drive retention and upselling in both B2B and B2C markets.
• Spearheaded international market expansion efforts by identifying and developing go-to-market strategies for new territories, with a strong focus on HORECA penetration in key global markets.
• Managed key account relationships with HORECA clients, including top hotels, restaurants, and cafes, creating co-branded campaigns and experiential activities to boost product usage and brand visibility.
• Developed and executed training programs and sales enablement materials for HORECA partners.

Jul 2013 – Jan 2016 · 2 yrs 6 mos

• Developed and executed comprehensive brand strategies to enhance Club Salon’s market positioning, customer retention, and revenue growth across multiple locations.
• Led integrated marketing campaigns including digital marketing, influencer collaborations, loyalty programs, and local events to increase brand awareness and footfall.
• Managed product/service launches and promotions, coordinating with salons, service teams, and external vendors to ensure consistent brand messaging and superior customer experience.
• Conducted market research and customer segmentation analysis to identify target audiences, refine brand messaging, and personalize marketing initiatives.
• Oversaw social media presence and content strategy, engaging customers through creative storytelling, tutorials, and community-building initiatives.
• Led cross-functional collaboration with operations, HR, and creative teams to align brand vision with service delivery and salon ambiance enhancements.
• Developed and monitored brand KPIs, campaign ROIs, and customer feedback to optimize marketing efforts and drive continuous improvement.
• Negotiated and managed partnerships with beauty product suppliers and local influencers to build brand credibility and extend reach.
• Implemented training programs to educate frontline staff on brand values, service standards, and customer handling best practices.
• Spearheaded corporate social responsibility and sustainability initiatives, enhancing brand image and customer loyalty.
• Organized and managed promotional events, customer appreciation days, and salon workshops to strengthen customer relationships and community engagement.
• Prepared brand performance reports and strategic market insights for senior management, guiding product and marketing decisions.