Jul 2021 – Jun 2022 · 11 mos · Jamshedpur, Jharkhand, India · On-site

Feb 2020 – May 2021 · 1 yr 3 mos · Lucknow, Uttar Pradesh, India

Sep 2018 – May 2021 · 2 yrs 8 mos

• Increased market share of VECV in the North region (28% volume contribution in Pan India Sales) by 8% (from 3.5% to 11.5%) in just 3 years, recording highest growth in sales and revenue for 3 consecutive years.
• Budget- Managed Inr 5 cr budget for strategizing & implementation of sales promotion campaigns & media with efficacy of 92%. Reduced the region business budget by 21.4% by introducing a qualitative based incentive structure for channel partners.
• Go-to-market strategy- Lead tactical GTM plans for entire BS VI Product range & product penetration of 4 incumbent flagship models through comprehensive stakeholder management, business analytics & application-based strategies.
• Key Accounts Management - Proficiently handled 11 CXO level clients and directly worked with 25 major Enterprise Scale, MSME/SMB and B2B clients managing their business productivity, cost optimization and fleet profitability.
• Customer lifecycle Experience and Retention – Ensured best in class Client Experience, Retail Excellence and Satisfaction Index with 89% Net Promoter Score & 62% Customer Retention Rate
• Team management-Handled a team of 150+ channel team members improving sales productivity of 23 members by 5+ units YOY, ensuring 80%+ competence level and keeping total attrition below 32%
• Channel management– Managed and handled 21 channel sales partners / dealerships in North zone - responsible for overall sales volumes, profitability, manpower productivity, market share, inventory control and channel funding.
• Revenue P&L – Managed the revenue and profitability of the region using pricing strategies, product mix optimization, and upselling initiatives while monitoring market trends, competitive landscape, and industry developments.
• Strategic partnerships – Developed and fostered partnerships with banks, captive network & NBFCs with negotiations, contracts & agreements to acquire new customers and improve customer conversions through wide range of financial services.

May 2017 – Aug 2018 · 1 yr 3 mos

• Digitization of Dealer Sales Process for the Front-End Sales Team including marketing channels, SAP based CRM Process (Udaan) and App Based Sales One BI system. Piloting two important Sales Process Roll out Projects of SAP based CRM (Udaan) & IT integration of Sales Team BI through Sales one App.
• Construction and Infra Project – Lead the market research and Go-to-Market plan for the Heavy duty Tipper commercial products – penetrated & grew market share in the segment by 7.8% in just 8 months
• Product positioning & establishment of the flagship Heavy Duty model – Pro 3019 in the region – became highest selling model in the portfolio and attained 37.2 % Market share in 11 months.
• Connected Vehicles (Internet of Things): Commercialization of connected vehicles GPS based Vehicle Productivity, TPMS & Predictive Analytics Tools Industry 4.0 solutions delivering best-in-class uptime efficiency & performance.
• Data Management - Lead project on acceleration of digital transformation & adoption of data integration and management in the CRM and ERP platform implemented across enterprise & channel network for better business performance analysis.
• Segment breakthrough - Successfully lead the targeted application-based GTM project on Cement Industry – grew segment volumes by 215% and market share by 18.6% in the region using comprehensive & dedicated customer analytics and campaigns.

Jun 2016 – May 2017 · 11 mos

• Product strategy–Market research on the BSVI tech product range and upcoming Electric Vehicles business space.
• Improved the efficiency of the assembly chain by 15% reducing the total lead time by 12%
• Handled customized fleet projects for exports of VECV to Africa, Middle East and Southeast Asia
• Handled product specification optimization and vehicle integration - designing / production
• Product planning and optimization - segment / market needs
• Aggregate management and detailing
• New product detailing and modelling – Exports
• Handling product specification optimization and vehicle integration - designing / production
• Collaboration with strategy and research teams for understanding the future demands Supply
• Supply chain management for customized productions

Jun 2015 – Aug 2015 · 2 mos · Lucknow Area, India

• Supply Chain & Management
• Logistics - Study & Improvement

Jan 2015 – Jun 2015 · 5 mos · Gurgaon, India

• Assembly Chain Improvement & Management

Aug 2014 – Dec 2015 · 1 yr 4 mos · Patiala, Punjab, India

• Headed IGCDP department at AIESEC - Thapar University , Patiala from 2014-16