Rajat Dhanda

Co-Founder

Gurugram, Haryana, India13 yrs experience

Highly Stable

Key Highlights

Gold Medalist from ISB and IIT-Delhi
Led eB2B and eB2C initiatives at Unilever
CEO of innovative eCommerce startup Dpanda

Stackforce AI infers this person is a MarTech leader with extensive experience in eCommerce and supply chain management.

Contact

rajat@dpanda.in LinkedIn

Skills

Core Skills

E-commerceSupply Chain ManagementSales & Marketing

Other Skills

Digital Marketing

About

*Summary* Building. Ex-CEO, Dpanda - driving shoppable ads. 7 years with Unilever (MyKirana, HUL D2C, Shikhar+, Consulting). ISB (Gold Medal). IIT-D (Dogra Gold Medal, Captain - IIT-D Swimming, House Secretary). *Details* Dpanda imagines a new way to connect Publishers - Users - Brands. It embeds eCommerce to seamlessly connect high-quality publishers with relevant brands, powered by Dpanda’s proprietary plug-and-play technology. Funded by Accel, Lightspeed, Whiteboard, and Sauce, with backing from over 30 visionary founders and business leaders. Spent 7 years with Unilever. Led eB2C (MyKirana, HUL D2C) and eB2B (Shikhar+) business in India. Did supply chain consulting across 15 countries. Spent 2 years with Schlumberger (now Slb) in Qatar, Bahrain, and India. MBA from ISB (Gold Medal and Citi Scholarship). Bachelor's degree from the IIT-Delhi (Dogra Gold Medal, Captain - IIT- Delhi Swimming team, Summer Undergraduate Research Award, Best House Secretary).

Experience

13 yrs

Total Experience

4 yrs

Average Tenure

11 mos

Current Experience

Work-in-progress

Building

Jul 2025 – Present · 11 mos

Dpanda

CEO

Mar 2022 – Jun 2025 · 3 yrs 3 mos · Gurugram, Haryana, India

Revolutionizing Digital Commerce for Publishers, Users, and Brands*
Dpanda is reshaping the way Publishers, Users, and Brands interact by putting control and data back into the hands of stakeholders. We empower publishers to build seamless, shoppable experiences for their users, enabling brands to reach customers right at the moment of inspiration.
For Publishers: Unlock new revenue streams by embedding intuitive shopping experiences.
For Users: Enjoy effortless discovery and purchase of trusted brands, all within familiar platforms.
For Brands: Achieve direct engagement with high-intent audiences, driving better ROI.
Backed by marquee investors like Accel, Lightspeed, Whiteboard, and Sauce, Dpanda is built on the foundation of trust and innovation. With support from over 30 seasoned founders and P&L owners, we’re crafting a new future for eCommerce.

E-Commerce

Unilever

Business Head

Jun 2015 – Mar 2022 · 6 yrs 9 mos · Switzerland | Netherlands | India

Worked across 15+ Unilever countries (consulted/ located)
Global consulting, supply chain, sales & marketing
Led eB2B and eB2C P&Ls (HUL D2C, MyKirana, Shikhar+, some of the largest eB2B partnerships)
Seen what it takes to run digital campaigns at scale, sell HUL or non-HUL brands, sell to Kiranas or from Kiranas, launch apps, tech, data, analytics and large scale supply chain projects for ~ 7 years.

Supply Chain ManagementSales & Marketing

Schlumberger

Field Engineer, Wireline

Aug 2011 – Sep 2013 · 2 yrs 1 mo · India, Qatar, Bahrain, UAE

Take a chopper or truck to oil rigs -> Spend time in the middle of the ocean, desert or forest -> Complete 24-36 hour high intensity job -> Come back -> Sleep -> Prepare for next job -> Repeat.
Post a PPO at IIT, lived above cycle for 2 years, 3 countries (Qatar, Bahrain, India) and countless nights.