Raushida Vasaiwala

CEO

Singapore, Singapore21 yrs 7 mos experience
AI Enabled

Key Highlights

  • 20+ years driving revenue transformation in SaaS.
  • Achieved 108% YoY ARR growth in H1 2024.
  • Passionate advocate for women in tech sales.
Stackforce AI infers this person is a SaaS commercial executive with extensive experience in revenue growth and market expansion.

Contact

LinkedIn

Skills

Core Skills

Sales LeadershipEnterprise Technology SalesMarket Expansion

Other Skills

Software as a Service (SaaS)Transformational LeadershipClient AcquisitionBid ManagementRequest for Quotation (RFQ)Request for Information (RFI)Request for Proposal (RFP)Proposal WritingEnd-to-End SalesMartechCoaching & MentoringOrganizational LeadershipSouth AsiaHigh Energy LevelExceeding Targets

About

I am a Commercial Executive with 20+ years of experience driving revenue transformation across AdTech, MarTech, and Enterprise SaaS, including 13 years leading high-growth SaaS businesses across Asia-Pacific. I specialise in building and scaling commercial engines—owning multi-million-dollar P&Ls, architecting go-to-market strategies, and leading cross-functional teams across APAC, MENA, ANZ, and emerging markets. My track record includes delivering sustained double-digit revenue growth (up to +108% YoY ARR), expanding into 8+ markets, and building high-performing regional teams that consistently exceed targets. Across leadership roles at Isentia & Pulsar, Celtra, Near (now Azira), and most recently Humology, I have: • Launched and commercialised new SaaS propositions across Asia • Transformed sales organisations toward consultative, data-led selling • Strengthened product–market fit and monetisation strategies • Built scalable GTM frameworks across diverse cultural and economic markets My expertise spans commercial strategy, enterprise sales, AI-driven sales automation, revenue forecasting, and strategic partnerships. I am particularly passionate about aligning product, marketing, and finance to create globally scalable, high-margin revenue models. Beyond commercial performance, I actively mentor women in tech sales and support nonprofit initiatives across Southeast Asia and India, advocating for inclusive leadership in high-growth sectors. Key Specialties Commercial Strategy & Monetisation | Global GTM & Market Expansion | P&L Ownership | Enterprise SaaS Sales | AI-Driven Sales Automation | Strategic Partnerships | Revenue Forecasting | Sales Enablement | Leadership & DEI Advocacy

Experience

21 yrs 7 mos
Total Experience
2 yrs 9 mos
Average Tenure
1 yr 1 mo
Current Experience

Echeloniq pte ltd

Fractional Chief Commercial Officer | Independent

Jan 2026 – Present · 4 mos · Singapore · On-site

  • Advising SaaS founders on APAC market entry
  • Redesigning commercial architecture for Series B–C scale
  • Aligning sales motion, ICP clarity, and forecast discipline
  • Partner ecosystem build-out in SEA & MENA

Humology

SVP Commercial, Global

Jul 2025 – Dec 2025 · 5 mos · Singapore

Pavilion

Member

Apr 2025 – Present · 1 yr 1 mo · Singapore

Isentia

VP of Sales, Asia Pacific

Jun 2023 – Nov 2024 · 1 yr 5 mos · Singapore · On-site

  • Led APAC sales for this audience intelligence platform, integrating mainstream, social, and online data for marketing insights. Spearheaded the successful launch and growth of Pulsar, acquiring major clients like New South Wales Gov, Sunway Group, OCBC, Mitsubishi, InLife and Bosch. Drove a 30% increase in market share and a 25% boost in customer satisfaction. Built and managed a high-performing sales team of 45 professionals across APAC, consistently exceeding sales quotas and improving forecasting accuracy by 70%. Delivered a 108% increase in ARR in H1 2024, surpassing the previous year's performance. Optimised sales processes, expanded business through new monetisation avenues and strategic partnerships, and implemented efficiency tools, reducing sales cycle times by 20%.
Software as a Service (SaaS)Enterprise Technology SalesSales LeadershipTransformational Leadership

Celtra, inc.

2 roles

General Manager (Sales & BD)- APAC

Promoted

Aug 2018 – Dec 2022 · 4 yrs 4 mos · Singapore

  • As a General Manager, I oversaw Celtra's overall Asia-Pacific business and product adoption through strategic partnerships with brands, publishers, media, and solution providers. I developed and executed new business strategies in the emerging Asia region to generate new and expansion revenue.
  • I managed and implemented several cost-reduction initiatives to boost business profitability and growth. I provided strategic leadership to the organization's APAC division in long-range fiscal planning to ensure frontline sales efficiency. I successfully built partnerships with brands, publishers, agencies, and technology aggregators such as GoJek, M1, Lazada, InMobi, Procter & Gamble, Philip Morris International, and Maxis.

Director Of Business Development- INSEA

Apr 2017 – Jul 2018 · 1 yr 3 mos · Singapore

  • Built new business from scratch in India & SEA, exceeding revenue targets by 190% and 160% in the first two years.
  • Recognized as “Overachiever of the Year”, leading to a promotion to General Manager, APAC.

Near pte ltd

2 roles

Regional Lead-SEA

Jul 2015 – Mar 2017 · 1 yr 8 mos

  • Drove 190% & 160% revenue growth in Y1 & Y2, leading to promotion as General Manager.
  • Led go-to-market strategies for agency and direct brand partnerships, accelerating regional adoption.

Sales Lead- Indonesia, Malaysia.

Nov 2013 – Jun 2015 · 1 yr 7 mos

Embellish art

Founder

Oct 2008 – Aug 2013 · 4 yrs 10 mos · Dubai

Al tamimi & company

Marketing Co-ordinator

May 2003 – Jan 2008 · 4 yrs 8 mos · Dubai

Linc-wise software

Lead Graphic Artist

Jun 2002 – Mar 2003 · 9 mos · Dubai UAE

Education

University of Roehampton

Master of Business Administration - MBA

Jan 2019 – Jan 2019

Edit Institute

Diploma — Multi Media communications

Jan 2000 – Jan 2002

Pune University

Bachelor of Arts

Jun 1994 – May 1999

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