Sep 2024 – Feb 2025 · 5 mos · Kirkby-In-Ashfield, England, United Kingdom · Hybrid

• Developed and implemented e-commerce strategies to enhance online visibility and sales
• performance. - Amazon.uk vendor central, Wayfair.uk
• Analyzed sales data and website metrics to identify trends, opportunities, and areas for
• improvement. - Create A/B testings and Sponsered Ad.
• Managed product listings, including descriptions, images, and pricing, ensuring accuracy and appeal. - Create A+ content and A/B testing. Used PIM (Product information management) Software - Salsify
• Collaborated with marketing to create promotional campaigns that increased traffic and
• conversions.
• Regularly reported KPIs to senior management. - to managed Task and report used Asana and
• Monday.com

Feb 2023 – Mar 2024 · 1 yr 1 mo · Chandlers Ford, England, United Kingdom · On-site

• Managed daily operations of the Amazon store and e-commerce website, enhancing customer
• experience.- Amazon.uk vendor central and Shopify Store.
• Optimized product listings and categories, increasing AOV by 15%. - Used PIM software- Asset Bank -
• Ahmed Tea
• Led digital marketing efforts, resulting in a 25% sales increase. - Used Mailchimp for newsletters.
• Streamlined order fulfilment and returns processes, cutting delivery time by 20%. - Used Inventory
• Management Software - Microsoft Dynamics NAV
• Generated performance reports for ongoing strategic improvements.

Sep 2022 – Jan 2023 · 4 mos · Surat, Gujarat, India · Remote

• Advertising Strategy & Execution: Pitch various ad programs to suppliers, ensuring their activation
• and continued engagement. Provide tailored campaign recommendations to optimize performance
• and ROI.
• Seller Engagement & Account Management: Maintain regular interactions with suppliers, educating
• them on the benefits of advertising and updating them on new developments. Foster strong
• relationships to ensure supplier satisfaction and retention.• Analyzed ad performance and provided
• improvement strategies.
• Performance Analysis & Reporting: Analyze campaign performance data to communicate the impact
• on suppliers' businesses effectively. Use insights to recommend improvements and drive increased
• ad spending over time.
• Problem-Solving & Feedback Integration: Collect feedback from suppliers to identify blockers and
• work collaboratively to develop solutions that enhance the advertising experience.

Aug 2021 – Sep 2022 · 1 yr 1 mo · Ahmedabad, Gujarat, India · Remote

• Vendor Identification & Outreach:
• Research and connect with potential B2B vendors to onboard them onto the eCommerce portal, effectively communicating the platform’s value proposition.
• End-to-End Onboarding Management:
• Manage the complete onboarding process including registration, documentation, compliance verification, and account activation to ensure a seamless experience.
• Catalog Setup & Listing Support:
• Assist vendors in uploading and optimizing product catalogs, ensuring accurate details such as SKUs, pricing, images, and inventory as per platform standards.
• Training & Relationship Management:
• Conduct training sessions to familiarize vendors with platform tools and policies, while building strong relationships to encourage active participation.
• Cross-Functional Coordination & Reporting:
• Coordinate with internal teams (finance, compliance, tech support) and maintain onboarding dashboards to track performance, identify bottlenecks, and improve processes.

Dec 2017 – Jul 2021 · 3 yrs 7 mos · India · On-site

• Category Strategy Development: Collaborate with cross-functional teams to develop and execute
• category strategies aligned with overall business objectives. Conduct market research and analysis
• to identify trends, customer preferences, and competitive landscapes within assigned categories.
• Product Lifecycle Management: Manage the entire product lifecycle, from product onboarding to
• end-of-life, ensuring timely launches and effective clearance strategies. Monitor and analyze
• product performance, making data-driven recommendations for improvements.
• Promotions and Campaigns: Plan and execute promotional campaigns, discounts, and cross-selling
• initiatives to drive sales and enhance customer engagement. Collaborate with marketing teams to
• create effective product messaging and communication strategies.
• Data Analysis and Reporting: Utilize analytics tools to generate regular reports on category
• performance, providing insights and actionable recommendations to enhance sales and profitability.
• Monitor key performance indicators (KPIs) and adjust strategies accordingly.
• Cross-Functional Collaboration: Work closely with merchandising, marketing, and sales teams to
• align category initiatives with overall business goals. Communicate effectively with internal
• stakeholders and external partners to ensure a unified approach to category management.
• Marketplace Management: Manage relationships with online marketplaces, ensuring compliance
• with platform requirements and optimizing product visibility. Stay informed about marketplace
• trends and regulations to adapt strategies accordingly.

Feb 2011 – Oct 2017 · 6 yrs 8 mos · Surat Taluka, Gujarat, India · On-site

• Website Management: Oversee the day-to-day operations of the e-commerce website. Ensure the
• website is user-friendly, visually appealing, and functions smoothly.
• Product Management: Manage product listings, ensuring accurate and up-to-date product
• information. Coordinate product launches and promotions.
• Order Fulfilments: Monitor and manage order processing, shipping, and returns. Collaborate with
• logistics and fulfillment teams to ensure timely and accurate order fulfillment.
• Customer Support: Address customer inquiries, concerns, and issues related to online purchases.
• Enhance the overall customer experience by providing excellent support