Rebecca Randle

Digital Marketing Specialist

Chicago, Illinois, United States13 yrs 1 mo experience
Highly Stable

Key Highlights

  • Led strategy for 70+ conferences annually.
  • Achieved $20M+ in influenced revenue.
  • Increased team productivity by 30%.
Stackforce AI infers this person is a Marketing and Events Specialist with a strong background in SaaS and Hospitality industries.

Contact

Skills

Core Skills

Event MarketingDemand GenerationEnablementStakeholder ManagementProject ManagementCustomer SuccessEvent PlanningSalesEvent Management

Other Skills

CventConferencesCross-team CollaborationDigital StrategyOperations ManagementContent ManagementStrategic PartnershipsClient OnboardingCustomer SupportCustomer RetentionSalesforceGainsightCalendar PlanningInterpersonal CommunicationNetworking

About

I create experiences that people remember and that teams are proud to deliver. I’m a Senior Marketing & Events Specialist at West Monroe, where I plan and execute strategic events that strengthen brand presence, build real connection, and deliver results. I bring together thoughtful planning, creative storytelling, and strong operational discipline to ensure every detail has purpose. My career path hasn’t been linear, and that’s my edge. I started in live events across Chicago, then transitioned into tech during 2020 through a Customer Success apprenticeship. After 3.5 years in Customer Success, enablement and operations in tech, I now blend external-facing experiences with internal rigor, pairing empathy with accountability and efficiency with creativity. How I work: I move fast, I follow through, and I care deeply about the people and outcomes behind the work. I believe strong teams win when everyone takes ownership and pulls in the same direction. Outside of work: reading, planning my next trip, and a proud cat mom x2. Always open to thoughtful conversations, especially with people who believe great experiences should leave a lasting impression!

Experience

13 yrs 1 mo
Total Experience
1 yr 6 mos
Average Tenure
1 yr
Current Experience

West monroe

Senior Marketing and Events Specialist

May 2025Present · 1 yr

  • Lead strategy, planning, and execution for 70+ conferences annually, aligning event programs to firm priorities and targeted audience goals.
  • Lead end-to-end event operations, including venue sourcing, vendor management, contract negotiation, budgeting, and on-site execution.
  • Partner with industry leaders, marketing, and sales teams to align event strategy with go-to-market priorities and support pipeline generation.
  • Support event-driven demand generation through email campaigns, 1:1 client outreach, and data hygiene, leveraging tools such as ZoomInfo, RingLead, and LinkedIn Sales Navigator.
  • Contribute to event programs that drive client engagement and support pipeline outcomes, including $20M+ in influenced revenue.
  • Support a 10x ROI performance standard by tracking event impact, analyzing pipeline influence, and refining reporting and processes.
  • Drive continuous improvements in event operations, including standardizing workflows, enhancing cross-team coordination, and improving consistency across event execution.
Event MarketingCventDemand GenerationConferences

Vts

5 roles

Layoff/position eliminated

Aug 2024Apr 2025 · 8 mos

  • After a rewarding tenure at VTS, my position was eliminated due to organizational changes. During this transitional period, I dedicated time to professional development, networking, expanding my industry knowledge, and engaging in volunteer work. These experiences have further enriched my skills in operational efficiency, cross-functional collaboration, and customer-centric strategy.

Senior Customer Success Enablement Manager

Mar 2024Aug 2024 · 5 mos

  • Optimized CS workflows and processes, increasing team productivity by 30% through enhanced operational efficiency.
  • Developed and delivered enablement programs and resources, including presentations and training materials, for internal teams and stakeholders.
  • Coordinated cross-functional initiatives to improve team productivity and streamline workflows.
  • Launched the first automated program for low-touch customers, delivering key communications and self-service resources, leading to a 27% increase in engagement.
EnablementStakeholder ManagementCross-team CollaborationDigital Strategy

Customer Success Operations Manager

May 2022Mar 2024 · 1 yr 10 mos

  • Handpicked by VP of CS Operations to lead the first global ops team, standardizing SOPs across three acquired companies.
  • Audited and optimized the tech stack with IT, cutting excess costs while improving system alignment and efficiency.
  • Led Gainsight implementation, enhancing data consistency, reporting, and cross-functional collaboration & maintained a 50% MoM adoption rate.
Project ManagementCustomer SuccessOperations Management

Engagement Manager

Promoted

Oct 2021May 2022 · 7 mos

  • Managed VIP customer accounts, delivering tailored solutions and executing high-touch engagement strategies to drive satisfaction and retention.
  • Planned and executed VIP customer launch events, increasing app adoption by 20% and strengthening customer relationships.
  • Optimized the perks partnership program, securing key partnerships to provide exclusive discounts and enhance customer engagement.
Content ManagementEvent PlanningStrategic PartnershipsCustomer Success

Client Success Representative

Feb 2021Oct 2021 · 8 mos

  • Facilitated smooth customer onboarding and app implementations for accounts averaging $1.1M ARR, ensuring timely milestone completion.
  • Revamped the customer intake survey, improving user experience, streamlining data collection, and enhancing onboarding efficiency.
  • Managed a portfolio of ~70 low-touch customers, driving retention, identifying upsell opportunities, and providing post-implementation support.
Client OnboardingCustomer SupportCustomer RetentionCustomer Success

Sv academy

Customer Success Apprentice

Nov 2020Jan 2021 · 2 mos

  • Carefully chosen in the top 2% of candidates for the first cohort designed for high-potential individuals preparing for a CS role in Saas
  • Trained and mentored through 300+ hours of Customer Success skills by instructional coaches & industry professionals
SalesforceGainsightCustomer Success

Tortoise supper club

2 roles

Layoff/position eliminated

May 2020Nov 2020 · 6 mos

  • Due to the effects of COVID-19 and the state of the economy taking a massive hit to the hospitality and food & beverage industry, I unfortunately lost my beloved job as a Private Dining Sales Manager where I excelled in my role. I used this time for professional development which ultimately led to a career transition into Customer Success where I felt my skills were transferable and my passion for relationship-building could really thrive.

Private Dining Sales Manager

Jun 2018May 2020 · 1 yr 11 mos

  • Managed high-volume client accounts and coordinated all event logistics for 10-75 monthly private events, including venue management, vendor negotiation, and budget oversight.
  • Cultivated strong client relationships to generate $1.2M in annual private dining sales, a 2.7% increase through strategic planning and execution.

Bonhomme hospitality group

Event Manager

Jul 2017Jun 2018 · 11 mos · Chicago, Illinois, United States

  • Expanded network of 1,000+ stakeholders and managed relationships with 20+ clients monthly, driving business growth and customer satisfaction.
  • Ensured seamless event execution by proactively addressing client concerns, fostering trust, and delivering effective solutions.
Calendar PlanningInterpersonal CommunicationSales

Toque & bottle advisory

Event Manager

Sep 2015Jul 2017 · 1 yr 10 mos · Chicago, IL

  • Orchestrated trade shows with 10-50 enterprise sponsors and 200+ attendees, proactively anticipating client needs, including managing logistics, coordinating vendors, and ensuring seamless execution.
  • Designed and executed engaging convention experiences that enhanced brand visibility and strengthened business partnerships through cross-functional collaboration with design and marketing teams.
NetworkingOrganization SkillsEvent Management

Parliament & the kensington roof garden and lounge

Office & Event Coordinator

Sep 2014Aug 2015 · 11 mos · Chicago, Illinois, United States

  • Supported the Director of Sales with the day-to-day management of key accounts
  • Coordinated the performance of 10+ client events monthly, delivering meeting objectives
  • Continuously improved daily office operations ensuring internal stakeholders have the tools to deliver desired outcomes
Hospitality IndustryCustomer SatisfactionSponsorship RelationsEvent Management

Mariano's

Catering & Merchandise Manager

Jan 2014Aug 2014 · 7 mos · Chicago, Illinois, United States

  • Influenced consumer sales by creating weekly demonstrations & events showcasing Mariano’s brand products
  • Provided training to staff and product ambassadors at 15 new store openings
  • Supervised catering department ensuring customer satisfaction and retention

Rockit ranch productions

Marketing Intern

Aug 2013Oct 2013 · 2 mos

Hyatt chicago magnificent mile

Front Office

Jul 2013Jan 2014 · 6 mos

Public hotels

Guest Services/Front Desk/Concierge

Aug 2011Jul 2013 · 1 yr 11 mos · Chicago, IL

Education

Purdue University

Sociology

Jan 2007Jan 2011

Mother McAuley Liberal Arts High School

Liberal Arts and Sciences — General Studies and Humanities

Jan 2003Jan 2007

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