May 2024 – Dec 2024 · 7 mos · Bengaluru, Karnataka, India · Remote

• 1) Working on planning and implementing a GTM strategy for Genesis One.
• 2) Enable LinkedIn outbound efforts to generate leads and set up demo calls.
• 3) Revamping the entire website from creating wireframes to writing content to improve conversions and engagement rates.
• 4) Created sales collaterals personalized to different industries like decks, presentations, and one-pagers.
• 5) Planning social media strategy to increase brand awareness and reach.
• 6) Worked on multiple content assets like blogs, case studies, ebooks, and more.
• 7) Planned end-to-end email campaigns to increase signups and website traffic.
• 8) Created the company newsletter to share updates with investors and prospects.
• 9) Created video scripts to introduce our product and company to prospects.

May 2023 – Present · 3 yrs 1 mo · Remote

Mar 2023 – May 2024 · 1 yr 2 mos · Bengaluru, Karnataka, India · Hybrid

• 1) Articulate different content assets for the B2B SaaS audience, such as blogs, e-books, decks, one-pagers, feature lists, testimonials, and other sales collaterals for the marketing and sales team.
• 2) Manage the social media calendar of the company and take care of engagement
• 3) Assist in proofreading and finalizing content assets before publishing and help in the overhaul of website content in the product pages of the company.
• 4) Create content for partner pages, magazines, or any other place where we can collaborate to increase the reach.
• 5) Create Google ad copies for campaigns in different regions like the US, UK, India, and more.
• 6) Work closely with the product teams to create product and feature-centric content for different target audiences.
• 7) Research topics and trends for creating new content assets and ensuring they are SEO-optimized.

Jul 2022 – Mar 2023 · 8 mos

• 1) Create blogs, ebooks, and whitepapers in different engagement funnels to drive website traffic and MQLs via different campaigns.
• 2) Review and edit content pieces written by different teams to ensure they follow all brand guidelines and appeal to our target audience.
• 3) Manage the RadiusOne LinkedIn page of the company to improve engagement rate and increase followers.
• 4) Collaborate with the SEM team to revamp landing pages and create wireframes to bring in more leads.
• 5) Write emails for outbound reach and set up discovery calls.
• 6) Create engaging content for C-level executives on the latest industry topics and trends.

Nov 2021 – Jul 2022 · 8 mos

Jul 2021 – Nov 2021 · 4 mos

May 2021 – Jun 2021 · 1 mo

• I have learnt about buyer personas, inbound marketing, on and off page SEO, Account based marketing, company structure, email marketing and more.

Aug 2020 – Jan 2023 · 2 yrs 5 mos

• 1) Write compelling SEO-optimized news pieces, long-form blogs, and live articles on cryptocurrencies, blockchain, finance, NFTs, Web3, and startups.
• 2) Engage with team members to come up with new topics that can rank well on Google search results.
• 3) Train new writers on the dos and don’ts of content writing, general guidelines, and how to use Word press.
• 4) Convert tweets from influential crypto personalities and Reddit posts into compelling blogs that turn into news and rank on Google