Ricardo 🥦 Ghekiere

CEO

Brussels, Brussels Region, Belgium11 yrs 4 mos experience

Key Highlights

  • Founder of multiple startups with diverse experiences.
  • Acquired a marketing agency, showcasing business success.
  • Expert in AI-driven marketing solutions.
Stackforce AI infers this person is a SaaS entrepreneur with expertise in marketing and AI-driven solutions.

Contact

LinkedIn

Skills

Core Skills

MarketingGrowth HackingPublic Speaking

Other Skills

Marketing StrategyBusiness StrategyMultilingualMarketing ExecutiveCross-Cultural SalesTravelSpanishHindiFrenchRussianEnglishSelling SkillsChineseDutchInternational Sales

About

When I was 11, I stepped into the world of entrepreneurship. Back then, I wanted my parents to stop smoking by hiding their cigarettes. The next day I realized older kids were willing to pay a premium per cigarette to avoid buying a full pack (and being caught by their parents). Allowing me to make my first money flipping cigarettes per piece to afford my weekly burger. Today, I apply the same principles to create growth by capturing and creating demand. I am a true believer in eating your own dog food before selling it. Which is why I failed and succeeded with launching: - A subscription model for renting furniture to students (StuDream) --> failed - Multiple coffee bars (Sister Bean) --> sold shares at a loss and was left with a coffee container - Cocktailboxes (Alchemistbox) --> sold for the exact amount I lost in previous ventures - Software for Facebook Group Admins (Socialtribes) --> failed due to founders misalignment. - CV Builder (Worcc) --> failed due to founders misalignment. - Marketing Agency (Saasmic) --> Acquired in 2025 - AI headshots (Betterpic) --> ongoing to grow to 3M yearly revenue in 2025 and 10M in 2026 (building in the open) - AI Fashion shoots (BetterStudio) --> Building the next big thing in AI fashion shoots. Want to follow along the journey? Hit that follow button. Still here? Why not read why I have a broccoli in my name? 🥦

Experience

11 yrs 4 mos
Total Experience
1 yr 10 mos
Average Tenure
2 mos
Current Experience

Runflow

CEO & Co-Founder

Mar 2026 – Present · 2 mos · United States · Remote

  • AI Image & Video Workflows, with one API call.
  • Benchmarked, production-ready workflows, without the complexity & cost. Go live in hours, not months.

Betterstudio

CEO and Co-Founder

Oct 2025 – Mar 2026 · 5 mos · United States · Remote

Betterpic

Board Member & Co-Founder

Dec 2023 – Present · 2 yrs 5 mos · United States · Remote

  • Responsible for making sure we laugh enough while scaling up. Transform casual photos into professional headshots.
MarketingMarketing StrategyBusiness StrategyGrowth hackingPublic Speaking

Socialtribes

Founder

Jun 2022 – Feb 2023 · 8 mos · Dubai, Verenigde Arabische Emiraten

  • Automation for Facebook Group Admins. ❤️

Upthrust - digital projects & experts

Head of Paid Social

Jul 2019 – Jan 2022 · 2 yrs 6 mos · Brussels Area, Belgium

  • In my role, I lead 6 squad members in what is called the Omelette Du Fromage squad. A multi-disciplined team to take on any challenge to grow companies and take on projects.
  • Simultaneously I also lead the digital team of 5 people at Sodexo where I am responsible for revenue growth through our digital efforts reporting directly to the Marketing Manager.
  • Some of the companies I was honoured to work with or coach are:
  • B2B SaaS: Billit, Albacross, Skedify, Spott, Travelperk, SD Worx (multiple projects), Ponto, Protime, Covidence, Skipr, ...
  • B2B: Cinionic (Barco), Experis (Manpower), Lansweeper, Teal Partners, Cloudpay, Didak, Gudrun Chocolate, Sodexo, Bpost Landmark, Ansell, Kortrijk Expo, Gem One, Stumabo, ...
  • B2C: Averbode, Rabobank, Coach Invest, Engie, Schneider Electric, Pfizer, Kortrijk Expo, ING, Poppy, Telenet, Avail App, Nanex, ...

Saasmic

Founder (Acquired)

Dec 2018 – Jul 2025 · 6 yrs 7 mos · Dubai, Verenigde Arabische Emiraten

  • Saasmic drives trackable B2B revenue with business-focused demand marketers.
  • A groundbreaking remote team of the best B2B growth freelancers following the same growth mythology with a hands-on approach, business mindset and always with a good laugh.
Public Speaking

Kazi

Head of Growth

Mar 2018 – Sep 2018 · 6 mos · Antwerp Area, Belgium

  • World's first scientifically validated algorithm that allows measuring expectations of both the candidate and the company before their first contact.
  • The Head of Growth is an experienced and entrepreneurial leader responsible for driving and accelerating revenue growth through customer acquisition, engagement and retention. This role is both strategic and operational with several key initiatives happening simultaneously and moving at a fast pace. Working with key stakeholders the Head of Growth will understand the high-level business needs then obsessively test new channels and strategies – many outside the box – to grow revenue.
  • Credits to Francois Bondiguel

B2b marketers & founders

Co-founder & Chief Fun Maker

Jan 2018 – Feb 2025 · 7 yrs 1 mo · Everywhere

  • Connecting world's greatest B2B Founders and Marketers to exchange valuable knowledge in one awesome Facebook Community. Join today -->http://bit.ly/beetwobee

The growth revolution

Freelance Growth Consultant

Aug 2017 – Dec 2017 · 4 mos · Antwerp Area, Belgium

  • Helping companies grow with a fusion of technology, creativity, and data.

Worcc

Co-Founder

Nov 2016 – Sep 2018 · 1 yr 10 mos · Kortrijk

  • HR Software that empowers recruiting firms increase their retention rate. Software build for humans to actually use. I fucked up really bad.

Alchemistbox

Founder (acquired)

Jun 2016 – Feb 2018 · 1 yr 8 mos · Antwerpen en omgeving, België

  • Started as a student project because I didn’t want to write my thesis, sold in February 2018.
  • Discover & Share Unique Cocktails
  • www.alchemistbox.be

Dahmakan

Business Developer

Jan 2016 – May 2016 · 4 mos · Kuala Lumpur, Maleisië

  • Rethinking Food Delivery through a full stack delivery model.
  • Transition from startup to scale up.

Ricardo ghekiere

Freelance Growth Marketer

Apr 2015 – Jun 2025 · 10 yrs 2 mos · Dubai, United Arab Emirates

Fast forward (now saasmic)

Founder

Aug 2014 – Jan 2019 · 4 yrs 5 mos · Antwerp Area, Belgium

  • Full Funnel Marketing for B2B companies.
  • We partner with B2B companies to work as an extend of your marketing and sales team.
  • Services:
  • Growth Experimentation & Go To Market Strategies
  • LinkedIn Inbound & Outbound Execution
  • Analytics Set Up
  • Paid Acquisition
  • CRM & Marketing Automation Implementations
  • Side Project Marketing

Sister bean

Co-Founder

Jul 2014 – Sep 2015 · 1 yr 2 mos · Mechelen

  • Dropped out of school when I was 21 to start my entrepreneurial journey. Sold shares in September 2015.
  • Realising that most of the products in the world already exist, we had to think different.
  • We did this by taking existing ideas and combining them together. With Sister Bean we are combining 3 simple things into one place: Homemade Food, Great Coffee and healthy take-
  • www.sisterbean.be

Longines global champions tour

Sales

Apr 2014 – May 2014 · 1 mo · Antwerpen en omgeving, België

Picard

Promoter

Mar 2014 – Apr 2014 · 1 mo

Thestudream

Founder

Aug 2013 – Mar 2014 · 7 mos · Antwerp

  • Rethinking the way that students buy furniture. Lessons learned:
  • 1. Nobody is going to steal your idea. It's all about execution.
  • 2. Don't spend all your money on inventory. Cash flow is one of the most important bottlenecks of a company.
  • 3. Dream big, test small.
  • 4. Solve a real problem, don't fantasize one.

Education

Vlerick Business School

workshops

Join B2B community --> bit.ly/beetwobee

A Growth Driven community of founders and marketers

Jan 2013 – Jan 2020

Thomas More University of Applied Sciences

Master's degree — International Business

Jan 2012 – Jan 2016

Bhasha Bharati

Culture and Language — Intensive Hindi-studies

Jan 2012 – Jan 2013

Beijing Language and Culture University

5-month intensive course — beijing language and culture

Jan 2011 – Jan 2012

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