Rich Pleeth — Co-Founder
Most businesses that move things are running on chaos. Routing in one tool. Dispatch in another. Returns managed manually. Invoicing completely disconnected from what actually happened on the road. And somewhere in the middle, an operations team firefighting their way through every day. That's the problem I'm building to fix. I'm the Co-Founder and CEO of Finmile. We build the AI operating system for businesses with complex delivery operations. That includes parcel carriers, automotive parts distributors, towing operators, healthcare logistics providers, broadband installers, and ecommerce brands. What they all have in common is that their daily operations are too complex for the tools they're using. Finmile replaces the entire fragmented stack with one execution layer. Routing, dispatch, live reoptimisation, proof of delivery, exception handling, returns, automated billing, and Control Tower operations all run as a single live system. AI agents handle planning, customer communication, and finance validation in real time. The result is a delivery operation that actually runs itself. Customers typically see a 42% reduction in routes, a 91% drop in customer enquiries, and an 82% reduction in errors and claims. Before Finmile I worked across mobility, technology and growth at Google, Bolt, Gett and L'Oréal. Those roles gave me a front row seat to how large scale operations actually function and where the real inefficiencies sit. Not in routing. In execution. That insight is what Finmile is built on. If you are running a complex delivery operation and want to understand what an AI execution layer could do for your business, reach out.
Stackforce AI infers this person is a Logistics and Mobility expert with a strong background in AI and Marketing.
Location: London, United Kingdom
Experience: 18 yrs 10 mos
Skills
- Logistics Management
- Operations Management
- Venture Capital
- Marketing Strategy
- Brand Management
- Brand Growth
- Product Launches
Career Highlights
- Co-Founder of an AI logistics operating system.
- Raised €175M in venture funding for mobility solutions.
- Led marketing strategies for major tech products.
Work Experience
Finmile
Co-Founder & CEO (4 yrs)
Connected Kerb
Investor (5 yrs 1 mo)
Bowel Research UK
Fundraising Board Member (5 yrs 3 mos)
Edition7 - Strategy and Growth Consulting
Founder & Consultant (2 yrs 10 mos)
Bolt
Managing Director, Investor Relations & Operations (2 yrs 2 mos)
USECURIOUS LIMITED
Founder (10 mos)
1ROOF
Investor (9 yrs 11 mos)
Sup app
Founder & CEO (1 yr 9 mos)
Gett
Chief Marketing Officer (1 yr 4 mos)
Google Consumer Marketing Manager (1 yr 3 mos)
Product Marketing Manager (2 yrs)
L'Oreal
Brand Marketing Manager (3 yrs 1 mo)
Marketing Management Trainee (1 yr)
Education
Executive Marketing Academy at INSEAD
Bachelor's degree at University of Birmingham
A-Levels at The British School in the Netherlands
