Aug 2018 – May 2020 · 1 yr 9 mos · Bengaluru, Karnataka, India

Jul 2017 – Jun 2018 · 11 mos · Mumbai Metropolitan Region

• Established the Go To Market Engine for Logo in India by identifying the market segment and implementing the marketing tactics
• 400 plus target accounts profiled, valuable insights received which helped finetune our outreach with the right messaging
• Completed the selection of a Digital Marketing Agency, after an extensive process of evaluation. Social Media Pages in Facebook and Linkedln were created, started with double digit followers and have hundreds and thousands of followers till date as a result of amplification of content on a regular basis. Revamped the Logo India website making it more user friendly with GST messaging which is the core solution Logo India has to offer and also launched the Zero Tension Campaign.
• Partner Recruitment and Enabling the Partners
• Identifying the mid-market partners
• Recruiting them with a mutual business proposition and cut edge ERP GST ready solution
• Enabling the partners with regular product sessions
• 15 New Partners recruited

Jul 2016 – Jul 2017 · 1 yr · Bangalore

• • Marketing Pipeline is at 4.28 Million in Euros which is 92.64 % actuals YTD, Contributed by Co Marketing events with EDS Technologies, Chipware Technologies, Selma Technologies, Delfoi Tanoti, Trident Infosol, CADMarC (Co-marketing , DS led execution)

Feb 2010 – Jan 2016 · 5 yrs 11 mos

• Responsibilities:
• Identify reference opportunities and customers to support corporate marketing strategy
• Collaborate with the local reference teams, marketing, PR and sales organizations to ensure customer participation in Oracle reference activities
• Coordinate media agencies for creation of success stories with customers in , to be published on oracle.com
• Collaborate with the video production team for creating customer video case studies, to be published on oracle.com
• Organize sales reference calls/reference site visits with managed customers
• Engage, build and maintain relationships with reference customers
• Communicate and maintain relationships with stakeholders across different lines of business
• Work with Global reference recruitment team and Global Product Marketing to create the best of customer assets
• Accomplishments:
• Built from scratch and drive the delivery of a startling number of 100 plus new customer reference assets (highest in APAC) in a year's time
• Conducted a significant sales reference call which resulted in a deal worth USD 1.4 million between HDFC Bank and Societe General (France)
• Managed to recruit the biggest names from India region for customer reference program some of them are -HDFC Bank,Tata Sky Limited,Reliance Capital,ICICI Group,Aditya Birla Group, Tata Communications,Tech Mahindra,Tata Motors,Larsen & Toubro,Titan Industries Limited,Tata AIG General Insurance,Bank Of Baroda,IDBI Bank,AXIS Bank,ITC Infotech Limited,Essar Group,Bharat Petroleum Company Limited, NIC which is the IT section of Government Of India
• Awarded the Oracle Marketing Excellence Award, this award is a global award selected by Oracle HQ

Jul 2008 – Feb 2009 · 7 mos

• Enabled 20 VIP & Rising Star partners through VMware Specialized Certification Program
• Launched the local Partner Newsletter for India and SAARC Region
• Introduced “Call Blitz”, a customer acquisition program

Sep 2007 – Jun 2008 · 9 mos

• Planned and managed ‘Lead Generation Programme’ nationwide which acted as a major catalyst in increasing the pipeline to 5.5 million USD across the brands.

Mar 2005 – Sep 2007 · 2 yrs 6 mos

• Successfully implemented the developer marketing events by introducing the user group concept across India in turn expanding the developer database for BEA India from 10,000 to 10,00,000 in a span of three years
• Rolling out partner marketing programs across 30 partner organizations

Jan 2004 – Jan 2005 · 1 yr

• Achievements
• Introduced quarterly newsletter focussed on customers and prospects,
• Developed the content for the intranet for ITC Infotech Employees
• Coordinated and arranged training and development by external experts for various practices for their promotional needs

Apr 2002 – Jan 2004 · 1 yr 9 mos

• Achievements
• Successfully churned large revenue (500 plus connections each) from major competition accounts- ITC Infotech, SAP Labs, Madura Garments to
• name a few which lead to 85% maximum share of business from these accounts
• Developed the valued added services offerings to target new acquisitions in the corporate sector.
• Worked closely with the Brand managers to design unique and specific offers, road shows, ensure participation, create and implement value-added services

Jan 2000 – Jan 2002 · 2 yrs

• Achievements
• Overachieved the target by 117% assigned for FY 2000 for storage products
• Planned and managed ‘Lead Generation Programme’ nationwide which acted as a major catalyst in increasing the pipeline to 5.5 million USD across the brands.
• Worked closely in devising and implementing promotional Direct Marketing plans for the new Products in the B & C Class cities, as lead generation in these cities had to be done directly since the company’s or its dedicated Partners’ direct presence in these cities was absent
• 60% of business came through new accounts, a direct testimony of the success achieved by the Marketing programs and the follow through that was undertaken

Jan 1999 – Jan 2000 · 1 yr · Bangalore

• Overachieved the sales targets by 30% for FY 1999
• Win back of top 5 major accounts where competition had a strong hold