Ritica Tyagi

Operations Associate

Bengaluru, Karnataka, India14 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in data-driven customer experience strategies.
Proven track record in digital marketing analytics.
Strong leadership in cross-team collaboration.

Stackforce AI infers this person is a MarTech expert with a focus on customer experience and analytics.

Contact

Skills

Core Skills

Customer ExperienceData-driven InsightsBusiness AnalyticsBusiness Intelligence (bi)Digital AnalyticsDigital MarketingBusiness AnalysisStrategy

Other Skills

Team DevelopmentCross-team CollaborationCustomer Experience TransformationBusiness Case ProductionConsumer EngagementCustomer Journey MappingData AnalysisCommunicationCreative Problem SolvingCustomer ServiceStrategic ThinkingMarket AnalysisProgram ManagementCustomer InsightProblem Solving

About

Delight and Surprise customers with better experiences everyday.

Experience

14 yrs

Total Experience

2 yrs 11 mos

Average Tenure

7 yrs 9 mos

Current Experience

Apple

2 roles

Manager - Insights Analytics

Promoted

Oct 2023 – Present · 2 yrs 8 mos · On-site

Helping build data-informed solutions to provide best in-class customer experience. Evangelize and influence insights and analytics strategy to ensure continual process of understanding customer behavior, driving actions and monitoring customer feedback.

Team DevelopmentCross-team CollaborationCustomer ExperienceData-Driven Insights

Insights Analyst

Aug 2018 – Sep 2023 · 5 yrs 1 mo · On-site

Business AnalyticsBusiness Intelligence (BI)Data-Driven Insights

Epsilon

Sr. Strategic Consultant

Dec 2017 – Aug 2018 · 8 mos · Bengaluru Area, India

Customer Experience TransformationBusiness Intelligence (BI)Customer Experience

Adidas

Digital Marketing Analyst

May 2016 – Mar 2017 · 10 mos · Herzogenaurach, Bavaria, Germany

Measure content effectiveness and provide inputs for continuous improvement of the same
Analyze consumer behavior during special sales/hype launches and regular product launches
Equip marketing managers and consumer engagement team with appropriate inputs to help them create effective customer acquisition campaigns
Analyze end-to-end marketing campaign encompassing the complete customer journey from 'Acquire' to 'Retain'
Identify pain points in visitor's digital journey and rectifying those to provide a seamless customer experience
Understand Voice of customer through various channels like social media, experience feedback

Business Case ProductionCustomer Experience TransformationDigital MarketingCustomer Experience

Infosys consulting

Consultant - Digital Analytics

Jan 2015 – Nov 2017 · 2 yrs 10 mos · Bengaluru Area, India

With the objective to increase brand awareness association and advocacy, key objective was to provide a personalized premium behavior to the client's end customer.
Create Digital marketing campaign measurement framework based on the brand and commercial objectives
Generate user behavior insights on various digital touchpoint - web, mobile apps, social media to provide a holistic view of campaign performance and provide recommendation based on the same
Use digital analytics capabilities to devise strategies to optimize consumer's journey on website (brand pages and product pages) and mobile app
Create data capture and analytics capability for the newly launched mobile apps
Conceptualize and execute consumer engagement programs and create execution strategy for the same
Evangelize Digital Analytics to onboard various clients teams
Conducting workshops and creating point of views for various Retail/CPG clients using the design thinking approach

Business Case ProductionBusiness Intelligence (BI)Digital Analytics

Infosys

Sr. Associate Consultant

Jun 2011 – Mar 2014 · 2 yrs 9 mos · Hyderabad Area, India

Oracle Functional consultant for a leading multinational company in the office equipment and document solution space
Understanding the client's existing current lease contracts and service contracts processing system
Gathering business requirements and creating relevant business documents
Implementing the Lease & Service Contract solution in three major European countries
Ensuring that go-live happens in an effective manner

CommunicationStrategyBusiness Analysis