Apr 2025 – Dec 2025 · 8 mos

Apr 2024 – Apr 2025 · 1 yr

Apr 2022 – Apr 2024 · 2 yrs

• Product PR: Lead PR strategies for vivo India, ensuring effective communication of product launches and announcements across media platforms to boost brand visibility.
• Crisis Management: Oversee crisis communications for all vivo products, managing media inquiries and maintaining brand reputation during challenging times.
• Media Relations: Build and maintain relationships with 300+ KOLs and tech media outlets, driving positive coverage and increasing brand presence.
• Brand Sentiment: Enhance positive sentiment toward the brand by leveraging media outreach and influencer partnerships.
• Consumer Insights Collaboration: Work with consumer insights teams to measure and improve brand salience, ensuring marketing strategies align with consumer preferences.
• Agency Engagement: Collaborate with media and creative agencies on product briefs, campaign strategies, and brand communications to ensure alignment with business goals.
• Cross-Functional Collaboration: Partner with cross-functional teams to develop a cohesive product marketing mix and ensure all marketing efforts align with strategic objectives.
• Campaign Planning: Plan and execute marketing campaigns in line with vivo’s business objectives, driving consumer engagement and product awareness.

Mar 2021 – Apr 2022 · 1 yr 1 mo

Oct 2018 – Mar 2021 · 2 yrs 5 mos

• Campaign Strategy & Execution: Led integrated marketing campaigns for major brands, focusing on digital strategy, content marketing, and creative solutions to drive brand growth.
• Client Account Management: Managed key client accounts, optimizing campaigns across Google AdWords and social media to achieve target KPIs within budget constraints.
• Pitch Development: Developed compelling marketing pitches that aligned with client goals, ensuring campaigns were strategically positioned for maximum impact.
• Influencer Marketing Strategy: Spearheaded influencer marketing campaigns, identifying and collaborating with top influencers to build long-term brand ambassador programs, amplifying brand reach and engagement.
• Content Marketing: Developed and executed content marketing strategies across digital platforms, ensuring content aligned with brand values and resonated with target audiences to drive engagement and conversions.
• Brand Advocacy Programs: Launched the Samsung Galaxy Creators Program, engaging 100+ creators to foster long-term brand advocacy and amplify campaign visibility.
• Earned & Paid Media Placements: Managed media relationships, securing both earned media (interviews, reviews) and paid media placements across top digital platforms.
• Press Materials & Case Studies: Authored press releases, media alerts, and case studies, maintaining consistent brand messaging and showcasing successful campaign outcomes.
• Key Clients: Managed campaigns for Samsung, including the Galaxy A Series, Galaxy M Series, Fold, Wearables, and Tab.

Nov 2017 – Oct 2018 · 11 mos · New Delhi Area, India

• Major Clients- Logitech, Mankind, VLCC, Oppo, Realme, Medimix.
• Social Media Management: Oversee the management of social media accounts for major clients including Logitech, Mankind, VLCC, Oppo, Realme, and Medimix, ensuring consistent brand voice and engagement across platforms.
• Influencer & Brand Ambassador Strategy: Lead digital and social influencer marketing efforts, crafting and executing strategies that foster long-term influencer and brand ambassador programs to amplify brand presence and engagement.
• Cross-Department Coordination: Collaborate with creative teams and other verticals to ensure smooth execution of campaigns and alignment with client goals, driving efficiency and creativity in execution.
• Influencer & Ambassador Program Management: Identify, establish, and manage ongoing influencer and brand ambassador partnerships, ensuring seamless collaboration to enhance brand advocacy and consumer reach.
• Pitch Development: Craft compelling pitches that effectively communicate client requirements and campaign objectives, driving successful media and influencer engagement.
• Paid Media Negotiation: Negotiate and execute paid blog posts and blog network placements, maximizing brand exposure through high-impact content marketing channels.
• Media Placements & Negotiation: Secure and negotiate both earned and paid media placements, including interviews, reviews, news items, giveaways, and video segments, boosting brand visibility and credibility.
• Press Materials Development: Develop key press releases, media alerts, case studies, and testimonials, ensuring all communications align with client messaging and brand tone.
• Industry Trend Monitoring: Stay ahead of industry trends, PR advancements, and social media innovations, ensuring client campaigns are aligned with the latest market developments and relevant campaigns.

Jan 2016 – Nov 2017 · 1 yr 10 mos · Noida Area, India

• Major Clients: Pernod Ricard, Coolpad, VLCC, LG
• Campaign Planning & Execution: Plan, develop, and implement marketing communication campaigns for conferences and exhibitions, ensuring alignment with client goals and objectives.
• Comprehensive Marketing Mix: Utilize the full marketing mix to execute effective marketing communications, driving brand awareness and engagement across multiple channels.
• Content Creation: Write compelling copy for marketing collateral, including brochures, emails, letters, and websites, ensuring consistent brand messaging.
• Budget Management: Monitor campaign spend against the allocated budget, maintaining accurate records and proactively highlighting any variances to ensure cost-effectiveness.
• Campaign Spend Analysis: Provide accurate summaries of total campaign spend at the end of each project, ensuring financial transparency and alignment with goals.
• Performance Analysis: Conduct detailed analysis of ongoing marketing campaigns, tracking key performance indicators (KPIs) to ensure targets are met and campaigns are optimized.
• Social Media Management: Serve as the social media manager, overseeing content creation, strategy, and execution across various platforms to maintain brand presence and foster engagement.

Jun 2015 – Aug 2015 · 2 mos · New Delhi Area, India

May 2014 – Aug 2014 · 3 mos · New Delhi Area, India

May 2014 – Jul 2014 · 2 mos · Virtual