Jun 2024 – Present · 1 yr 11 mos

• I work with D2C founders who are scaling but hitting unstable CAC, inconsistent ROAS, and over-reliance on retargeting.
• Most brands don’t have a performance problem.
• They have a demand architecture problem.
• I build and execute a 3-layer growth system:
• Layer 1: Demand Creation
• Meta, YouTube, influencers, and content to drive new user inflow
• Layer 2: Demand Capture
• Branded search + high-intent channels to convert existing demand
• Layer 3: Conversion Optimisation
• Retention, lifecycle (email/WhatsApp), CRO, and retargeting
• Recent outcomes:
• Drove ₹50L+ GMV during onboarding cycles
• Increased organic traffic by 200% while reducing bounce from 77% → 47%
• Executed 50,000+ outbound campaigns across B2B and D2C
• Typical problems I solve:
• Rising CAC despite increased ad spend
• Retargeting fatigue and frequency spikes
• Poor conversion from high-intent traffic
• Weak retention and repeat purchase rates
• If you’re spending on ads but not seeing predictable scale, we should talk.

Apr 2024 – Jan 2026 · 1 yr 9 mos · Remote

• Leading GTM strategy and acquisition at Flexype.io — a next-gen checkout platform helping D2C Shopify brands reduce RTOs and boost prepaid conversions. Spearheading onboarding and activation of 700+ brands by December.
• ✔ Built a high-velocity onboarding engine for Shopify D2C merchants across fashion, beauty, FMCG, and electronics
• ✔ Structured churn-risk tagging based on payment preference, analytics setup, and early usage indicators
• ✔ Drove adoption across referral and cold-call channels, unlocking ₹50L in monthly GMV during onboarding
• ✔ Led segmentation-based outreach to prevent drop-offs and accelerate go-live timelines
• ✔ Integrated feedback loops into product and support teams to improve merchant success and retention

Mar 2024 – Nov 2024 · 8 mos

• Increased organic website traffic by 200% and reduced bounce rates from 77% to 47% for Industrility.com, using content-driven SEO strategies.

Feb 2023 – Mar 2024 · 1 yr 1 mo

• Helping facilitate relationships with clients providing them digital marketing services and GTM strategy for further development and growth.

May 2022 – Aug 2022 · 3 mos · Bengaluru, Karnataka, India

• Peak Community is an invite-only private community of the best marketers and marketing leaders to connect learn and get 1% better each week.

Sep 2021 – Mar 2023 · 1 yr 6 mos

• Responsible for all things growth-related at agency and external level.

Aug 2020 – Mar 2022 · 1 yr 7 mos

• Instrumental in leading the SaaS team to multiple successful partnerships with over 500+ SaaS companies. Part of the team responsible for building the SaaS partnerships team to handle and execute all of the marketplace's partnerships.
• Mentored the team towards building out the best SaaS LTD lineup in 2021 for Black Friday.
• Responsible for upholding the company ethos of improving 1% every day and demonstrating to the team easy to implement strategies on how to do this and ensure higher output, better results and streamlining of processes.

Sep 2019 – Sep 2020 · 1 yr

• Responsible for leading the CS team to 100% ticket resolution and enabling the company's digital footprint and digital reputation via smart review strategies.

Jul 2018 – May 2019 · 10 mos · Bengaluru, Karnataka, India

• Manager for driving SEO practises, handling 10 member team and agency that drove Hubspot inbound marketing campaigns to generate leads and pipeline for sales and closure, content marketing for company website and external PR sources.
• Hubspot certified Inbound Marketer. Have delivered inbound and outbound content management and marketing campaigns resulting in USD$70,000 worth of business.
• Hubspot certified content Marketer creating websites and clickfunnels for sales and marketing campaigns at B2B and B2C levels.
• Google certified digital marketer capable of creating PPC, SEM, SEO, Facebook, GDN, LinkedIn ads to drive sales and branding efforts worth over USD$10,000.

May 2018 – Oct 2019 · 1 yr 5 mos · Bengaluru, Karnataka, India

• Responsible for prospecting, qualifying, selling and closing marketing services to some of the country’s hottest and fastest growing companies. Had brought in over USD$50,000 in revenue. Helping shape the approach of one of the country’s fastest-growing agencies solving today’s marketing problems.

Aug 2016 – Feb 2018 · 1 yr 6 mos · Bangalore

• Responsible for USD $35000 in enterprise sales and lead generation. Tasks include prospecting, meeting, delighting, informing, building scripts and funnels as well as onboarding clients.

Aug 2015 – Aug 2016 · 1 yr · Bengaluru, Karnataka, India

Sep 2014 – Aug 2015 · 11 mos · Bangalore

• I am responsible for SEO and SEM optimization for my company's digital properties as well as inbound traffic leading potential customers to my company's range of products.

Aug 2013 – Aug 2014 · 1 yr

• My responsibilities included tracking and maintaining IT trends to be paid attention to and spotting opportunities in the media for my clients to be represented in. I was also in charge of all documentation and email exchanges being presented to clients.

Mar 2012 – Aug 2013 · 1 yr 5 mos

• I assist with the day to day reporting of client news, the dissemination of client messaging, owning social media properties of my clients and building media relations.

May 2009 – Aug 2009 · 3 mos

• Maintain media lists, press releases, client interactions.

Jan 2009 – Jan 2009 · 0 mo

• Maintained media lists, cold calls and media tracking.