Roma Keshkar

Co-Founder

San Francisco, California, United States8 yrs experience

Key Highlights

Expert in B2B SaaS product marketing and branding.
Proven track record of driving product launches and rebranding.
Strong leadership in cross-functional team collaboration.

Stackforce AI infers this person is a B2B SaaS Product Marketing expert with a strong focus on branding and growth strategies.

Contact

Skills

Core Skills

Product MarketingBranding

Other Skills

Global product positioningProduct LaunchSocial Media MarketingTeam ManagementMessagingRebrandingPositioning (Marketing)Sales EnablementWebsite OptimizationUser JourneysEvent ManagementSoftware as a Service (SaaS)Event Marketing StrategyEvent-Based MarketingInfluencer Marketing

About

Five years in, and I still geek out over a fresh insight... I fuse left-brain strategy with right-brain storytelling to turn complex B2B SaaS into narratives that prospects remember and rivals envy….only to brand, position, and package it until growth feels inevitable. Always learning, always iterating, always asking “what’s the next chapter?”—because great brands, like great marketers, never stop evolving….

Experience

8 yrs

Total Experience

1 yr 9 mos

Average Tenure

9 mos

Current Experience

Codeant ai

Founding Product Marketing Manager

Aug 2025 – Present · 9 mos · Remote

Building Brand!
Established strategic messaging pillars: developer-first storytelling, strong competitive differentiation, and AI as practical engineering infrastructure.
Owned product positioning and messaging for AI Code Review, shifting narrative to developer-first value and practical engineering impact.
Led messaging across homepage, landing pages, CTAs, FAQs, and conversion flows to improve clarity and differentiation.
Created successful ad campaigns right from copies and GTM messaging for VPs, engineering leaders, and enterprise buyers to the creative directions for teasers, videos gifs and product videos.
Drove social media content and social storytelling around AI adoption, dev workflows, and product experiences.
🚀 Led product launches and feature narratives, crafting bold launch messaging, teasers, and differentiator stories.

Global product positioningProduct LaunchSocial Media MarketingTeam ManagementProduct MarketingBranding

Saras analytics

Product Marketing Manager

Sep 2024 – Aug 2025 · 11 mos · India · On-site

Positioning for USA
Responsible for positioning and messaging for Saras Analytics platform in the US market.
Led end-to-end product rebranding, defining ICP, positioning, and messaging to sharpen differentiation for D2C brands.
Owned 0 → 1 website revamp and migration from WordPress to Webflow in under 3 months, including information architecture, content, and conversion optimization.
Revamped sales pitch decks and core sales collateral post-rebrand to align narrative across marketing and sales.
Partner closely with product, sales, consulting, support, and leadership to streamline marketing processes and improve GTM execution.
Took care of the hiring and building the team.

RebrandingPositioning (Marketing)MessagingSales EnablementWebsite OptimizationProduct Marketing+1

Leoforce

Product Marketing Manager

Jul 2024 – Sep 2024 · 2 mos · Hyderabad, Telangana, India · Hybrid

Akrivia hcm

Product Marketing Manager

Jul 2023 – May 2024 · 10 mos · Hyderabad, Telangana, India · On-site

GTM - India, GCC, and SEA
Owned positioning, messaging, and go-to-market for Akrivia HCM across India, GCC, and Southeast Asia.
Optimized event strategy, driving a 60% increase in leads.
Drove 10x more leads in GCC through localized seasonal campaigns.
Reduced manual SDR work by 60% by implementing structured MQL and SQL tracking.
Shortened sales cycle by 30% through improved sales enablement.
Defined ICP, branding, and messaging for multiple regions.
Ran 3 successful brand campaigns in 6 months.
Built sales enablement assets (decks, pitches, scripts, collateral).
Led website revamp and launched localized regional pages.
Managed Gartner analyst relationship.
Collaborated cross-functionally with sales, product, and leadership on GTM strategy.

Team ManagementGlobal product positioningMessagingUser JourneysSales EnablementProduct Marketing+1

Keka hr

3 roles

Associate Product Marketing Manager

Promoted

Jun 2022 – Jul 2023 · 1 yr 1 mo

Ignited PMM at Keka
Owned mid-funnel and sales enablement initiatives across Keka’s HR and payroll product suite.
Led sales enablement content, increasing conversions by 60%.
Managed Keka HR Conclave and 10+ events, generating 20% of monthly marketing leads.
Generated 5% of leads from downloadable assets.
Built social proof library including case studies, testimonials, and video testimonials.
Launched resource repository contributing to 40% of new website traffic.
Drove product positioning across geographies and use cases.
Organized 10 self-hosted HR community events with 100+ attendees each.
Built comprehensive sales collateral (decks, pitches, email templates, competitor decks, use cases, success stories).
Created mid-funnel content to increase conversion (customer stories, videos, industry-specific assets).
Authored technical documentation including process docs, guidebooks, and ISO & SOC 2 user documentation.
Created copy for ads, push notifications, email campaigns, and newsletters.
Led scripting and storyboarding for product videos with external creators.