Nov 2020 – Jun 2023 · 2 yrs 7 mos

• Leadership and strategic direction complex sales cycles, sales forecasting, sales optimization, sales support, enablement, training, develop marketing plans, ensuring sustainable business growth. Led top-performing team of teams of Inside Sales Account Managers. Develop and implement sales strategies to enhance competitive position in the whole market of Mexico and Latin-American Countries for Cybersecurity solutions. Developed Top Accounts in Finance Retail and Public Sector segments directly and through Service Providers & ISV, Partners and distributors. Developed AWS strategies and go-to-market plans for companies' journey to cloud. Pipeline Generation, prospection, go-to-market execution. Focus on FINANCE, H&I, RETAIL, PUBLIC SECTOR and ACADEMIC territory. Provided analysis of security posture, design solutions roadmaps in customers, executing account roles and support plans to have a positive impact on Large and Enterprise Accounts. Sales quota by crafting and implementing strategic territory plans and recognized of achieving quota 195% in the first quarter 2023.

Oct 2020 – Jun 2023 · 2 yrs 8 mos · México · Hybrid

• Leadership and strategic direction, sales forecasting, sales optimization, sales support, enablement, training, develop marketing plans, ensuring sustainable business growth. Manage assigned partnerships (Service Providers & ISV) and coordinate the extended team working within these partners in Mexico and Latin America. Deep understanding of channel partners and a channel centric go to market approach knowledgeable in Complex Solution Sales methodology and deep knowledge of industry trends, governmental and finance regulations. Excellent leadership, influencing, organizational, communication, interpersonal and teamwork skills. Working together with a system engineer creating a great impact in branding. Exceed sales quota and recognized as subject matter expert with held the credit of achieving annual quota.

Dec 2019 – Apr 2020 · 4 mos · México

• Develop trusted relationships at a high executive level focusing on the strategic of public and finance sector. Identify and create complex security opportunities with Firewalls, SD-WAN, SIEM, Proxy, IPS. Planned and executed complete sales cycle management in large government and telco accounts. Ensure successful execution of sales and business development strategy by building the best relationship with Service Providers and System Integrators. Sales Leader with proven track record in driving success across client-facing activities oriented towards the development of client relationships, sustainable and profitable growth in revenue.

Mar 2018 – Nov 2019 · 1 yr 8 mos · Mexico

• Manage assigned partnerships (Service Providers & ISV) and coordinate the extended team working within these partners in Mexico and Latin America. Develop relationships with key decision makers, influencers and partners. Serve as lead contact responsible for the flow of information to/from executive management in global accounts. Deep understanding of channel partners and a channel centric go to market approach knowledgeable in Complex Solution Sales methodology and deep knowledge of industry trends, governmental and finance regulations.
• Planned and executed complete sales cycle management in large government and telco accounts, lead coordinating accounts strategy and tactics for sales support team (inside sales, marketing, systems engineers, professional services).
• Developed market strategies and goals for each security product according sales not named territory assigned (Finance, Retail, Manufacturing and Government). Managed deal registration, forecast, and pipeline with Service Providers System Integrators and Channel Partners, partner engagement and sales activities. Elaborated and developed joint Partner Business Plans. Optimized allocation of marketing development funds.
• Leading SMB Program to go to market with cloud security solutions and SaaS, including prices negotiation, market place enablement, sales training, sales strategy, follow up support issues, responsible for all significant challenges associated with generating demand, customer service and cross selling, boosted revenue growth, customer acquisition levels and profitability in Service Providers.
• Commended by senior management for exceptional performance and exceed sales quote 122% in 2018 and 137% in 2019.

May 2014 – Mar 2018 · 3 yrs 10 mos · México, Mexico

• Highly energetic professional and well connected within Public Sector and Service Providers, good understanding how the industry works and where it is headed. Deep knowledge of customer issues opportunities to map integral security solutions. Ability to communicate and present the value propositions to C-Level executives. Excellent leadership, influencing, organizational, communication, interpersonal and teamwork skills. Working together with a system engineer creating a great impact in branding.
• Increased solutions sales and revenues by developing customer-centric strategies solving critically difficult challenges. Drove technical integrations together the partner solutions architect.
• Spearheaded a cross-functional team of pre-sales and engineering groups for strategic project sales, including SAT, IMSS, ISSSTE, SEGOB, KIONETWORKS, TELMEX- TRIARA-SCITUM.
• Exceed sales quota and recognized as subject matter expert with held the credit of achieving annual quota 168% in 2015, 120% in 2016 and 135% in 2017.

Nov 2011 – Nov 2013 · 2 yrs · Mexico City Area, Mexico

• Sales Leader with proven track record in driving success across client-facing activities oriented towards the development of client relationships, sustainable and profitable growth in revenue. Lead coordinating account strategy and tactics for sales support team (inside sales, systems engineering, sales management)
• Successfully developed of sales opportunities integrating complex and large solutions such EMC, CISCO, VMWARE, NETAPP, IBM, DELL, TREND MICRO, MCFEE, KARSPERSKY, ARBOR, CHECK POINT, BLUECOAT.
• Generated and secured consulting sales opportunities for business intelligence and security such as Firewalls, Proxies, SSL, Routing & Switching solutions, ERP, GRP, CRM, BPM, and DRP (ORACLE, SAP, SQL).

May 2004 – Nov 2011 · 7 yrs 6 mos · Mexico

• Led top-performing team of teams of sales account managers and customer service with a keen focus on maximizing sales and customer satisfaction levels. Managed full recruiting cycle, including interviews, selection, and training of potential talent. Prepared compelling proposals and won new opportunities within public and finance sector Achieved 15% increase sales growth and obtain new logos for Axtel each year.
• Acknowledge by executive for delivering exceptional and won high achievers annual awards the last 4 years. Created and implemented a marketing business plan to increase. Maximized market share by creating and implementing effective marketing business plan. Increased sales of telecommunications solutions for Data Networks, Telephony, Data Center Infrastructure, IT Solutions, Managed Services in SOC and NOC Security, and Call Center.
• Achieved 15% increase sales growth and obtain new logos for Axtel each year.
• Acknowledge by executive for delivering exceptional and won high achievers annual awards the last 4 years.
• Created and implemented a marketing business plan to increase
• Maximized market share by creating and implementing effective marketing business plan.
• Increased sales of telecommunications solutions for Data Networks, Telephony, Data Center Infrastructure, IT Solutions, Managed Services in SOC and NOC Security, and Call Center.

Apr 2000 – Mar 2004 · 3 yrs 11 mos · Mexico

• Selling complex business solutions (SAT Fiscalización, INEGI Economic Strategy, SANTANDER Campaign Management, EDS AEROMEXICO, NIELSEN Marketing Research and Data Cleanning, TSystems VOLKSWAGEN – ABC, GE Capital – BI for Walmart). Strong Channel Relationship and the Executive Level Customers. Responsible for creating marketing strategies to increase the market share for the enterprise solutions. Empower Global Customers expanding revenew sales in Latam. Achievement for 110% the first year and 155% for second year.