Sachin Kumar

Business Development Executive

Dubai, United Arab Emirates7 yrs 9 mos experience

Highly Stable

Key Highlights

Over 7 years of eCommerce experience across multiple industries.
Data-driven mindset leading to significant performance improvements.
Proven track record in campaign management and user acquisition.

Stackforce AI infers this person is a B2C eCommerce professional with expertise in digital marketing and campaign management.

Contact

Skills

Core Skills

Digital MarketingCampaign EffectivenessSales StrategyPerformance ManagementSupply Chain ManagementProject ManagementOperations Management

Other Skills

A/B TestingAccounting StandardsAd TechAgile MethodologiesAmazon QuickSightAnalytical SkillsAnalyticsBrand ManagementBudget ManagementBudget ManagemntBusiness PlanningBusiness Process ImprovementCommunicationContent StrategyContinuous Improvement

About

Experienced eCommerce professional with over 7 years of 360° business exposure across Commercial Strategy, Marketing, Operations, and Customer Experience. I have worked across multiple industries and platforms, gaining a broad perspective on how businesses of all scales grow and adapt. I bring a data driven mindset and an unwavering passion for numbers, which have consistently enabled me to drive meaningful results across all key performance metrics.

Experience

7 yrs 9 mos

Total Experience

3 yrs 1 mo

Average Tenure

1 yr 7 mos

Current Experience

The petshop

Campaign Manager

Nov 2024 – Present · 1 yr 7 mos · Dubai, United Arab Emirates

• Owning campaign planning and execution across e-commerce and retail channels with direct accountability for margin and revenue performance.

E&

Campaign Manager (Smiles Super App)

Dec 2023 – Nov 2024 · 11 mos · Dubai, United Arab Emirates

Managed campaign planning and performance for the Home Services vertical within the Smiles Super App.
Turned the vertical profitable at 1st level margin by reducing discounts via RFM based targeting.
Drove new user acquisition through cross promotion with Etisalat’s user base, adding 1,300+ users/month.
Revamped booking flows and added “Book Again” feature, improving conversion rates by 20%.

Data AnalysisEmail MarketingDigital MarketingCampaign EffectivenessAd TechMarketing Programs+14

Daraz

5 roles

Sr. Campaign Planner & Performance Manager - DarazMall

Jan 2022 – Dec 2023 · 1 yr 11 mos

Led brand promotional planning and investment management for platform wide campaigns.
Developed deal huntlists for price sensitive products and secured discounted pricing with key brands, consistently driving 2.5x revenue growth during peak campaigns.
Consistently secured LKR 10M+ in brand investments for Tier 2 campaigns and LKR 25M+ for Tier 1 campaigns, including rebates, visibility, and marketing.

Data AnalysisIdentifying TrendsCross-team CollaborationSales StrategyMerchandise PlanningMedia Planning+13

Performance Manager - DarazMall

Feb 2021 – Jan 2022 · 11 mos

Managed the performance of 300+ brands, including Unilever, Reckitt Benckiser, Hemas, Samsung, OPPO, and Philips.
Initiated and executed Joint Business Plans (JBPs) with key brands contributing 13% of platform revenue.
Achieved >30% YoY growth for JBP brands; outpacing the overall platform growth rate.

Digital MarketingOnline SalesPublic RelationsPerformance ManagementProject ManagementInventory Management+12

Team Lead - Seller & Customer Experience

Promoted

Jul 2020 – Feb 2021 · 7 mos

Owned Net Promoter Score (NPS) for both seller and customer experience touchpoints.
Launched an instant messaging feature in-app, enabling direct customer-seller communication. Resulted in a 30% reduction in customer service workload and a 15% boost in conversion rates for responsive sellers.

Data AnalysisSupply Chain ManagementLogistical CoordinationProject ManagementInventory ManagementVendor Management+3

Sr. Executive - Marketplace Operations

Promoted

May 2019 – Jun 2020 · 1 yr 1 mo

Oversaw operational performance across all vendors within the marketplace (Shipped on Time %, Cancellation Rate %, Return Rate %).
Spearheaded the development and rollout of a seller scorecard system to monitor and incentivize performance.
Introduced tier based order limits and rewards, reducing platform wide cancellation rates to <2% and <1% consistently, Which Significantly improved seller accountability and customer satisfaction.

Data AnalysisSupply Chain ManagementLogistical CoordinationProject ManagementInventory ManagementVendor Management+2

Jr. Executive - Marketplace Operations

Jul 2018 – Apr 2019 · 9 mos

Incubated and managed 50+ vendors from Sri Lanka’s busiest wholesale market (Pettah), enabling their transition into e-commerce.
Ensured 100% of their orders were processed within 24 hours and maintained vendor cancellation rates below 1%, setting a strong operational benchmark.

Data AnalysisSupply Chain ManagementLogistical CoordinationProject ManagementInventory ManagementVendor Management+2