Aug 2022 – Sep 2023 · 1 yr 1 mo · Doha, Qatar · On-site

• As a UX Lead at Qatar Airways, I led design strategies to improve the airline’s digital experience. I guided a team in creating easy-to-use interfaces and smooth interactions, changing how millions of passengers use the Qatar Airways Mobile App.
• I also enhanced the app experience, especially with the Privilege Club Loyalty Program, making it more enjoyable and innovative for users, and I introduced a dynamic splash screen for the app, cutting the load time from 10 seconds to just 2 seconds.

Jun 2021 – May 2023 · 1 yr 11 mos · San Francisco Bay Area

• Neverland (YC W21) is the first online home garden and lawn marketplace. At Neverland I have helped the team Design a marketplace experience from scratch for the web and mobile. My responsibilities are, Understanding user problems by looking at user feedback, talking to users, & analyzing user behavior. Working with cross-function teams to define product strategy & roadmaps in collaboration with the Product & Engineering team, while keeping in mind the user and business goals.

May 2020 – Mar 2022 · 1 yr 10 mos · Dubai, United Arab Emirates

• Majid Al Futtaim is an Emirati holding company based in Dubai. As of 2015, it owned and operated shopping malls, retail, and leisure establishments in the Middle East and North Africa with operations in 13 countries.
• I led UX for the VOX Cinemas and THAT Concept Store. I was responsible for redesigning the UX for the new VOX cinema app and UX for THAT Concept Store website. I delivered the Information Architecture, User Stories, and User flows for various verticals within MAF like Community, and Ski Dubai Projects.

Sep 2018 – May 2020 · 1 yr 8 mos · Dubai, United Arab Emirates

• At Careem (An Uber Company) I was part of an early-stage team for the Food vertical, where I collaborated with the Product and engineering teams. Supported other verticals when needed for Careem Pay and Rewards, a design system for Careem NOW (Food), and developer hand-off documentation. In this role, I have had the opportunity to do more user research, prototyping, and usability testing which I’ve used to influence final design decisions.

Oct 2017 – Sep 2018 · 11 mos · Bengaluru Area, India

• At Swiggy I was responsible for designing new features like Swiggy Social(Order food with friends and family), Swiggy POP(Order Food in a few taps), and early explorations for the Swiggy Super App. I’ve worked closely with the Research and engineering team.

Mar 2017 – May 2020 · 3 yrs 2 mos · Earth

Mar 2017 – Oct 2017 · 7 mos

• A social media management platform that combines the power of internet and technology to empower businesses, brands, marketing agencies and organizations of every scale and complexity to discover and manage customer experience across various social touch-points and drive growth.
• Trusted by over 15 million users worldwide. My responsibilities are here to setting up the direction for design, leading and mentoring the team.

Jun 2016 – Feb 2017 · 8 mos · Gurgaon, India

• India's Best Economy Hotels - FabHotels is a franchise-based brand of economy hotels. As of Jul'17, the company had 250+ franchise hotels under its network in 20+ cities.
• I'm glad that I'm responsible for the overall User Interface and the User Experience Design of the product (both the web and the mobile). I've worked on the entire product from understanding the target audience to ideation, wireframing, designing, prototyping, and user testing. I'm also involved in the Ideation part of making room Selection app.
• Milestones:
• 1. When I redesigned the web Interface we started getting the hotel booked on our platform, earlier people used to book our hotel from third parties.
• 2. Complete design of FabHotels android app and Mweb.

Aug 2014 – Apr 2016 · 1 yr 8 mos · Mumbai Area, India

• As Product Designer at Crowdfire ( one of the fastest growing startup and top social media managing app), I'm responsible for the Visual Design of Products.
• Milestones:
• 1. Stats app and Publish app.

Oct 2011 – Jul 2014 · 2 yrs 9 mos · New Delhi Area, India

• As a Visual/UI designer I was responsible for designing apps, websites, logos and brandings for the multiple big brands like Times of India, NDTV, BBT . I manage my work from initial ideation of a product through strategy, planning, creative and development. I play an integral role as a UI designer and collaborate with our Technology Director and Content Strategists to ensure every product is intuitive, simple and as elegant as possible. Other responsibilities include working directly with clients, recruiting creative talent, building realationship with strategic partners and team.