Samier Amritwar

Co-Founder

Mumbai, Maharashtra, India26 yrs 3 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Founded a successful boutique marketing agency.
  • Expert in strategic partnerships and business development.
  • Proven track record in innovative advertising solutions.
Stackforce AI infers this person is a Marketing and Advertising expert with a focus on strategic business development.

Contact

Skills

Core Skills

AdvertisingMarketingBusiness DevelopmentStrategic PlanningDigital MarketingEvent ManagementBrand SolutionsBrand Management

Other Skills

Integrated MarketingCreative DevelopmentCompetitive AnalysisNew Business DevelopmentStrategic PartnershipsDigital StrategyNew MediaEvent PlanningCustomer InsightStrategyLead GenerationBrand AwarenessCorporate BrandingOnline MarketingMarket Planning

About

Looking ahead, my mission is clear: to Connect > Ideate > Collaborate > Inform > Empower > Motivate. Whether it’s inspiring budding entrepreneurs or working alongside experienced changemakers, I want to create a space where ideas thrive, people grow, and possibilities multiply. A quick Run...... In July 2011, I took a leap I never thought I would — I stepped into the world of entrepreneurship. What began as an unexpected trigger moment quickly turned into a defining choice, reshaping the way I thought, acted, and saw the world. That single decision gave birth to Salt Glocal — my boutique agency built on passion, creativity, and the belief that ideas can connect the global with the local. At Salt Glocal, I set out to create more than just another agency. For me, it has always been about bringing fresh energy into advertising, marketing, retail, digital, media, and technology — crafting experiences that resonate deeply with brands and their audiences. Every project is a chance to add that “salt” — the essential spark that enhances ideas and makes them unforgettable. This journey has demanded that I wear many hats — strategist, creator, networker, and sometimes even risk-taker. But more than anything, it has given me the privilege to meet, interact, and collaborate with people who are as passionate about ideas as I am. These connections have fueled not just my work, but my growth as an entrepreneur. Looking ahead, my mission is clear: to Connect > Ideate > Collaborate > Inform > Empower > Motivate. Whether it’s inspiring budding entrepreneurs or working alongside experienced changemakers, I want to create a space where ideas thrive, people grow, and possibilities multiply.

Experience

26 yrs 3 mos
Total Experience
2 yrs 11 mos
Average Tenure
14 yrs 10 mos
Current Experience

Salt glocal

Founder

Jul 2011Present · 14 yrs 10 mos · Mumbai, Maharashtra, India · Hybrid

  • Salt Glocal – Thought !!!
  • Salt, an Indispensable Essence to Enhance the Taste of Food, so is 'Salt'
  • A gamut of Impactful Solutions to the Marketing Communications Space - Delivering Innovative Ideas across Multiple Platforms
  • 'Glocal' is a Concoction of Global Thinking Blended with Local Flavor
  • Salt Glocal - A Boutique Agency - Representing Brands / Services with Unique Offerings in the Space of Advertising | Marketing | Media | Retail | New Technology Spaces
  • Salt Glocal Offerings Across the World
  • Hi-Impact 3D Outdoor Creatives (OOH) (Concept to Final Artworks)
  • Hi-Impact 3D Retail Creatives (Concept to Final Artworks)
  • Hi-Impact 3D Print Creatives (Concept to Final Artworks)
  • Hi-Impact 3D Digital Creatives (Concept to Final Artworks)
  • Hi-Impact 3D Pop-Ups (Concept to Production to End Delivery)
  • Hi-Impact Inflatables (Concept to Production to End Delivery)
AdvertisingIntegrated MarketingMarketing

Mal + tamm encyclomedia

Head - Business Development & Alliances - Saudi Arabia

Feb 2009Jun 2011 · 2 yrs 4 mos · Saudi Arabia - Jeddah · On-site

  • Identify, Review - Import & Export - Latest Solutions across
  • Education, Digital, Mobile, Entertainment, Sports, Services, Technology, Media, Retail, Food & Beverages, Hospitality, Publication, Pharmaceuticals…Sectors
AdvertisingStrategic PlanningCompetitive AnalysisNew Business DevelopmentStrategic PartnershipsBusiness Development

People group

Head - Business Development : Shaadi.com

Nov 2007Aug 2008 · 9 mos · Mumbai Metropolitan Region · On-site

  • KRA's
  • Identifying Brands, Businesses & Industries to Partner with the Objective of Increasing Shaadi.com Brand Awareness and Membership Base
  • Develop a Strategy for a Win-Win Association with the Selected Brands, Pitch them & Develop Long Term Partnerships
  • Monitor the Activity and Gauge Response - for Further Strengthening the Relationships
AdvertisingDigital StrategyNew Business DevelopmentStrategic PartnershipsNew MediaDigital Marketing+1

Radio city india

Group Head - Activations

May 2007Oct 2007 · 5 mos · Mumbai Metropolitan Region · On-site

  • KRA's
  • Providing Activation Solutions to Existing & New Clients
  • Ideating, Creative & Executing – On Air + On Ground Activities
  • Business Development
  • New Business Initiative Planning
  • Client Interaction & Working With:
  • Club Mahindra – Zest Holidays, Vidyalankar Classes, MORE stores, Bajaj Pulsar, Knorr, Maruti Zen Estilo, Nokia, Ford, Subhiksha, Tender Coconut Water, Britannia Chutkule, Reliance Infocomm, Tata Indicom etc…
Event PlanningAdvertisingCustomer InsightStrategic PartnershipsNew MediaEvent Management

The times of india - wwm

Partner - Brand Solutions

Dec 2005Apr 2007 · 1 yr 4 mos · Mumbai Metropolitan Region · On-site

  • KRA's
  • Providing Brand Solutions for Existing & New Clients
  • Ideation, Creativity & Execution = Innovation Inside & Outside of Magazines (Femina, Femina Girl, Filmfare, BBC TopGear, Kidzone, Just Like That and Strategic Marketing)
  • Business + Vendor & Network Development
  • Content Synergy with various Media platforms
  • Strategic linkages
  • Advise Clients on Branding Opportunities & Commerce solutions
  • 360-degree support for clients – from conception to implementation – ATL + BTL
  • Client interaction & collaboration with :
  • Kaya Skin Clinic, L’Oreal, Whirlpool, LG, TVS, TTK Prestige, Citizen Watches, Revlon, Recap Jeans, Parachute, ITC Indian Rayon, Emami, Hidesign, HLL, Metro Shoes, HP, Nokia, Pepsi, Club Mahindra, Hakoba, CavinKare etc...
AdvertisingStrategic PlanningStrategyStrategic PartnershipsNew MediaBrand Solutions

Motivator (group m media india pvt. ltd

Business Manager

Dec 2003Nov 2005 · 1 yr 11 mos · Mumbai Metropolitan Region · On-site

  • KRA's
  • New business development, development & servicing of existing customers
  • Vendor and network development
  • Strategic linkages
  • Advising clients on branding opportunities & trade solutions
  • 360-degree support for clients – conceptualization to conclusions – ATL + BTL
  • Client interaction & collaboration with :
  • HPCL, Boots Piramal, Motorola, Godrej Appliances, Frito lay, IMAX Adlabs, ICICI Bank, PSI, Franklin Templeton, Pepsi, GSK, PSI, Kodak, Castrol, Onida, Disney, Blow Plast, Platinum, Hutch, Shoppers Stop, Standard Chartered Bank, Animax, AXN, UTV, Creative Eye, HDFC Standard Life, ICICI PRU & more…...
Lead GenerationAdvertisingBrand AwarenessCorporate BrandingEvent ManagementBusiness Development

Parle products pvt. ltd

Executive - Promotions

Dec 2002Nov 2003 · 11 mos · Mumbai Metropolitan Region · On-site

  • KRA's
  • Plan, Execute events & promotions for various biscuit and confectionery brands
  • Identify cross-promotions for various biscuit and confectionery brands
  • Corporate Branding
  • Ideation, development and monitoring of Parle corporate website
  • Managed brands
  • Parle G, Parle G – Magix, Parle G – Milkshakti, Cafechino, Hide N Seek, Monaco, Krack Jack Tilgud, Corporate Branding – Mansa Devi + Palaghat + Essel World
Event PlanningOnline MarketingCorporate BrandingMarket PlanningEvent ManagementMarketing

Clubgreetings.com (online greetings website)

Manager - Promotions & Strategic Alliances

Jun 2000Dec 2001 · 1 yr 6 mos · Mumbai Metropolitan Region · On-site

  • KRA's
  • Identify, Plan, Manage, Budget, Coordinate Various Online & Offline Events & Promotions
  • Research, Identify & Refer New Customers & Develop New Marketing Strategies to Attract New Potential Customers
  • Responsible for setting up a Full-fledged co-brand website, Content Management, Regular Monitoring and Reporting to partners
  • Involved in Selling Advertising space and Various Features on the website – by Identifying, Exploring various Events / Festivals and Parameters for the potential clients
  • Responsible for preparing and Analysing weekly reports on advertising revenues
  • Participate in Product development, Product pricing, Constant monitoring of the website, providing feedback on content, features, etc
  • Liaise with various horizontal and vertical websites, newspapers and magazines for shared content and links
  • Instrumental in: - Special partnerships, film collaborations, free links on various websites at zero cost
Product DevelopmentOnline AdvertisingBusiness DevelopmentStrategic PartnershipsEvent ManagementMarketing

M.net india pvt. ltd (adfactors pr - sister concern)

Project Manager

Feb 1998May 2000 · 2 yrs 3 mos · Mumbai Metropolitan Region · On-site

  • KRA's
  • Part of the team involved in Designing, Planning, Organizing, Budgeting, Implementing & Managing Events, Promotions, Roadshows, Exhibitions & Seminars for Existing & New Clients
  • Participate in Sponsorship Management Activities
  • Preparing Presentations & Proposals for Existing & New Clients
  • Interacted with Clients
  • Marico, Sony, Elf, Motorola & Mobilink, Parle, IEEMA, ICICI Bank, Colgate, Reid & Taylor, Bank of Rajasthan, International Best Foods, skumarsdot.com
  • Inhouse Projects
  • Shaktiman Carnival, Sthapathya' 2000, Valentine’s Day Film Screening, Children's Film Festival, World Cup Signature Campaign, Parle World Family Day
Event PlanningSponsorshipBusiness DevelopmentEvent Management

Procter & gamble

State Promotions Co-ordinator

Dec 1996Jan 1998 · 1 yr 1 mo · Mumbai Metropolitan Region · On-site

  • KRA's
  • Planning, Coordination, Execution & Oversight -- P&G State Promotional Brand Campaigns
  • Identify & Recruit BTL Agencies - Execute Various Promotional Brand Campaigns
  • Recruit, Train & Supervise field staff
  • Field visits, Collecting, Monitoring, Reporting, Inventory Reconciliation & Invoice Balancing – Promotional Brand Campaigns
  • Supervised Projects
  • {Ariel Microshine & Pantene ET } + {Head & Shoulders} = Door to Door sampling - Mumbai
  • Vicks Cough Drops = Sampling in Public Places - Mumbai, Ahmedabad, Rajkot & Indore
  • Whisper = Schools & Offices Contact Programme - Mumbai
BudgetsStrategic PlanningBrand AwarenessStrategic PartnershipsMarket PlanningBrand Management

Education

Lala Lajpat Rai College of Commerce & Economics

B.Com — Commerce

Jan 1991Jan 1996

Shardashram Vidyamandir

SSC — SSC

Jan 1981Jan 1991

Shardashram Vidyamandir

S.S.C

Jan 1980Jan 1991

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