Samir Saurav — Growth Manager

A curious learner. Love to read about personal finance, business news, marketing newsletters and sports. Professionally, I am a growth marketer- experimenting with channels, communications and audience day in day out. Completed my MBA in marketing from IMT Ghaziabad. Learnt the value of 'networking' & 'perspectives' apart from core theories. Post MBA, worked with an MNC in Martech space- MAQ software serving Fortune 500 customers across APAC & US regions with High tech Azure & BI led CRM solutions. Learnt 'product marketing', 'project management', 'negotiation skills', 'team management' and 'strategic thinking' during this stint. Later, I boarded the growth wagon at brand 'GigIndia'. I owned growth funnel along with marketing P&L. Setting up marketing infra including email campaigns, CRM platform, website development, SEO platforms, social media engagement, PR ,etc. had been my core responsibilities. 'GigIndia' is now a part of PhonePe business. Exponential growth and consistent client services have been pivotal in GigIndia's growth. At PhonePe, I joined the growth team of Insurance business. Led customer life cycle and content management via in-app and CRM marketing assets. Overall, my expertise lies in growth marketing- acquisition and retention marketing through CRM, Email marketing, SEO, and performance channels like Facebook, LinkedIn, and Google ads . I have delivered lead generation campaigns across these platforms as well as managed external agencies to drive growth KPIs consistently. Marketing automation, Digital marketing, Brand communications and ROI driven approach are my self-identified growth pillars.

Stackforce AI infers this person is a Growth Marketing Specialist in Fintech and MarTech industries.

Location: Bengaluru, Karnataka, India

Experience: 10 yrs 4 mos

Skills

Customer Lifecycle Management
Growth Strategies
Customer Engagement
Marketing Metrics
Brand Awareness

Career Highlights

Expert in growth marketing and customer lifecycle management.
Led successful SEO and content initiatives for PhonePe Insurance.
Proven track record in managing marketing P&L and growth funnels.

Work Experience

Acko

Senior Growth Marketing Manager (1 yr 5 mos)

PhonePe

Growth Marketing Manager (2 yrs 7 mos)

GigIndia

Head Of Marketing (1 yr 5 mos)

MAQ Software

Product Marketing Manager (1 yr 6 mos)

Havells India Ltd

Product and Brand Strategy summer Intern (1 mo)

OYO

Marketing and Sales Intern (6 mos)

IndiSpice

Business Development Intern (2 mos)

Tata Consultancy Services

System Engineer (2 yrs 11 mos)

Education

PGDM at Institute of Management Technology, Ghaziabad

Bachelor of Technology (B.Tech.) at Cochin University of Science and Technology

12th standard at kalka public school, New Delhi

10th Standard at Jawahar Navodaya Vidyalaya

Samir Saurav

Growth Manager

Bengaluru, Karnataka, India10 yrs 4 mos experience

AI EnabledAI ML Practitioner

Key Highlights

Expert in growth marketing and customer lifecycle management.
Led successful SEO and content initiatives for PhonePe Insurance.
Proven track record in managing marketing P&L and growth funnels.

Stackforce AI infers this person is a Growth Marketing Specialist in Fintech and MarTech industries.

Contact

Skills

Core Skills

Customer Lifecycle ManagementGrowth StrategiesCustomer EngagementMarketing MetricsBrand Awareness

Other Skills

webengagewhatsapp marketingEmail MarketingIn app marketingProduct MarketingBudget ManagementStrategic ThinkingStrategic CommunicationsA/B TestingOutreach ProgramsChatGPTLarge Language Models (LLM)ClaudeAnthropic ClaudeAgentic AI

About

Experience

10 yrs 4 mos

Total Experience

1 yr 9 mos

Average Tenure

1 yr 5 mos

Current Experience

Acko

Senior Growth Marketing Manager

Dec 2024 – Present · 1 yr 5 mos

At ACKO Insurance, I am managing customer lifecycle for key product lines, including Car Insurance, Bike Insurance, Travel Insurance, and ACKO Drive.
My role bridges strategic thinking with execution excellence, leveraging advanced marketing automation, audience segmentation, and performance data to deliver impact at scale.

webengageCustomer Lifecycle Managementwhatsapp marketingEmail MarketingIn app marketingProduct Marketing+1

Phonepe

Growth Marketing Manager

Apr 2022 – Nov 2024 · 2 yrs 7 mos · Bengaluru, Karnataka, India · On-site

Led customer segmentation and lifecycle communication across CRM channels for PhonePe Insurance (Health, Life, Travel, and Motor), driving contextual, intent-led user journeys at scale.
Owned in-app branding and growth surfaces, launching multiple high-impact cross-sell loops within the PhonePe app, contributing to a TOFU pipeline with ₹20Cr+ potential MRR.
Spearheaded end-to-end planning, UI/UX, and development of the official website- www.insurance.phonepe.com, in close collaboration with product, design, and engineering teams.
Built scalable SEO and content frameworks, enabling the creation of 500+ SEO-optimised pages to drive sustained organic acquisition across insurance categories.
Drove growth experimentation and content architecture across all insurance purchase journeys on the PhonePe app, optimizing funnel conversion and user clarity at key decision points.
Introduced and scaled UGC-led content initiatives across the app and website to improve trust, social proof, and conversion in high-consideration insurance journeys.

Marketing MetricsBrand AwarenessCustomer EngagementBudget ManagementStrategic ThinkingStrategic Communications+1

Gigindia

Head Of Marketing

Oct 2020 – Mar 2022 · 1 yr 5 mos

Marketing MetricsBrand AwarenessCustomer EngagementOutreach ProgramsBudget ManagementStrategic Thinking+2

Maq software

Product Marketing Manager

Apr 2019 – Oct 2020 · 1 yr 6 mos · Hyderabad, Telangana, India

Maq software is Microsoft's gold partner and a martech growth arm for Power BI and Azure products to manage Microsoft's global vendors.
Responsibilities:
1. End-to-end lifecycle management of a SaaS application, from conceptualization to market research, validation, design, development, and launch on Microsoft Azure Marketplace.
2. Data analytics and visualization of global business data and respective communication management tools.

Brand AwarenessCustomer EngagementStrategic ThinkingStrategic Communications

Havells india ltd

Product and Brand Strategy summer Intern

Apr 2018 – May 2018 · 1 mo · Noida Area, India

Strategic ThinkingStrategic Communications

Oyo

Marketing and Sales Intern

Dec 2017 – Jun 2018 · 6 mos · Ghaziabad, Uttar Pradesh, India

Strategic ThinkingStrategic Communications

Indispice

Business Development Intern

Oct 2017 – Dec 2017 · 2 mos · Gurgaon, Haryana, India

Indispice is an Indian spices retail business with both Online and offline presence to cater global consumer base.
In my 2 months of Internship, I was responsible for:
#B2C-
i) Doing consumer survey about the product
ii) Market research to find out the opportunities for the brand and study the performance of product
iii) Lead generation and conversion to achieve sales target
#B2B-
i) Lead generation
ii) Promote Indispice natural and authentic spice mixes for corporate gifting
iii) Work on strategizing positioning and scalability of brand

Strategic Thinking

Tata consultancy services

System Engineer

Jun 2014 – May 2017 · 2 yrs 11 mos · Greater Kolkata Area

Role - Oracle Applications administrator for US base client's business.
Applications- Oracle E-Business Suite.
Technical support to maintain ERP system for US based client.
Close coordination with customers for their new projects at the inception stage
Two major projects involved in:
Oracle Application Upgrade from 11i version to R12 version of Oracle applications
Exadata migration project