Sandeep Sarma

Associate Partner

Bengaluru, Karnataka, India17 yrs 11 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 15+ years in marketing and communications leadership.
  • Expert in product launches and brand storytelling.
  • Proven track record in enhancing brand visibility.
Stackforce AI infers this person is a B2C marketing leader in consumer technology and media sectors.

Contact

Skills

Core Skills

Public RelationsBrand ManagementProduct MarketingMarketingMarketing StrategyContent StrategyGrowth MarketingLeadershipCreative WritingTeam ManagementVideo ProductionDigital PhotographyBloggingSocial Media MarketingArticle Writing

Other Skills

Corporate CommunicationsInfluencer MarketingKeynote SpeakingCreative DirectionCreative StrategyCorporate BrandingMarketing Budget ManagementMedia RelationsContent ProductionBrandingDesignArt DirectionMarketing CampaignsCommunicationCreative Ideation

About

Marketing and Communications leader with 15+ years of experience across PR, corporate strategy, and brand storytelling in the consumer technology and lifestyle sectors. Experienced in building integrated campaigns, leading high-impact product launches and global events, strengthening brand perception, managing crisis communications, and enhancing CXO visibility through strategic media engagement. Passionate about turning innovation into compelling stories and creating experiences that connect people.

Experience

17 yrs 11 mos
Total Experience
3 yrs 7 mos
Average Tenure
5 yrs
Current Experience

Xiaomi india

5 roles

Associate Director - Marketing & PR

Nov 2024Present · 1 yr 5 mos

  • Xiaomi, Redmi and POCO
  • Comms - Corporate and Product, Influencer Marketing, Creative Marketing, Product Marketing, Brand Marketing, Keynote Speaking
  • Secretary of Brand Integrity Committee and member of User Experience Committee
  • Notable Launches
  • Redmi Note 14 5G Series
  • Redmi 14C 5G
  • Xiaomi Pad 7
  • Xiaomi 15 Series
  • Xiaomi X Pro QLED Series
  • Redmi Watch Move
  • Redmi 15 5G
Public RelationsCorporate CommunicationsInfluencer MarketingKeynote SpeakingBrand ManagementProduct Marketing+5

Associate Director - Marketing & PR

Mar 2024Dec 2024 · 9 mos

  • Content Marketing, Product Marketing, Brand Marketing, PR/Comms, Keynote Speaking
  • Secretary of Brand Integrity Committee
  • Notable Product Launches
  • Smarter Living 2024
  • Redmi Note 13 Pro+ World Champions Edition
  • Xiaomi 14 Civi
  • 10 Years of Tomorrow - Xiaomi SU7, Redmi 13, Xiaomi Powerbanks, Redmi Buds 5C
  • Redmi Pad Pro 5G, Redmi Pad SE 4G, Xiaomi 14 Civi Panda Edition
Media RelationsPublic RelationsContent ProductionCorporate CommunicationsKeynote SpeakingBrand Management+6

Associate Director - Marketing

Promoted

Oct 2023Apr 2024 · 6 mos

  • Member of Brand Integrity Committee
  • Notable Product Launches
  • Xiaomi 14 Series
  • Redmi Note 13 Series
  • Redmi 13C Series - Experimentive Online Launch Completely Shot on Phone
Public RelationsKeynote SpeakingBrand ManagementProduct MarketingMarketing StrategyCreative Strategy+3

Head of Design and Content

Nov 2022Oct 2023 · 11 mos

  • Notable Product Launches
  • Redmi Note 12 5G Series - The SuperNote
  • Xiaomi 13 Pro Co-Engineered with Leica
  • Smarter Living - Xiaomi Smart TV X Pro Series
  • Xiaomi Pad 6
  • Redmi 12 Series
Media RelationsPublic RelationsDesignContent StrategyVideo ProductionKeynote Speaking+8

Senior Marketing Manager

Apr 2021Nov 2022 · 1 yr 7 mos

  • Notable Product Launches
  • Xiaomi 12 Pro
  • Xiaomi 11i 5G Series
  • Xiaomi 11T Pro
  • Redmi K50i 5G
  • Redmi Note 11 Series
  • Redmi Note 10T 5G
  • Redmi Note 10 Prime
Content StrategyCommunicationContent ProductionCreative IdeationKeynote SpeakingCreative Work+6

Revatlas technologies and media services private limited

CEO and Creative Director

May 2017Apr 2021 · 3 yrs 11 mos · Bengaluru, Karnataka, India · On-site

  • Built a content production agency from the ground up, leading its 0-1 journey and launching a YouTube vertical focused on tech, auto, and lifestyle reviews.
Team ManagementGrowth MarketingContent StrategyCommunicationContent ProductionCreative Ideation+5

Fonearena india pvt ltd

3 roles

Head of Creative Media

Promoted

Apr 2015Apr 2017 · 2 yrs

  • Led media efforts at FoneArena, driving 100K+ YouTube subscribers as one of the tech space pioneers, and scaled Instagram growth by 20x through strategic content and platform management.
Team ManagementCreative WritingCreative IdeationCreative Content CreationOnline Content Creation

Imaging and Review Expert

Apr 2013Mar 2015 · 1 yr 11 mos

  • Key Member of the website and blog in charge of reviewing smartphones with a special edge and innovation when it came to the imaging aspect.
  • Also in charge of media production including videos for YouTube, event coverage and
Video ProductionEvent VideographyDigital PhotographyFeature Writing

Editor

Apr 2009Mar 2013 · 3 yrs 11 mos

  • Analysing and reviewing smartphones. Coverage of news related to the smartphone industry.
BloggingArticle WritingSocial Media Marketing

Unwired view

Author

Jan 2008Jan 2009 · 1 yr

  • Coverage of Smartphone industry via news articles
BloggingArticle Writing

Daily mobile

Author

Nov 2007Mar 2008 · 4 mos · Remote

  • Coverage of Smartphone Industry through listicles and news
BloggingArticle Writing

Education

The University of Western Australia

Master of Business Administration - MBA — MBA

Mar 2023Mar 2026

Indian Institute of Management, Kozhikode

Professional Certificate Program — Advanced Business Management

Mar 2023Mar 2024

Middlesex University

Bachelor of Arts - BA — Film making

Jan 2011Jan 2013

The Indian School, Bahrain

Jan 1997Jan 2010

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