Santiago S.

CEO

Mexico City, Mexico15 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led growth strategy for high-growth LATAM businesses.
Advised startups in emerging markets as a board member.
Founded successful online marketplaces in Mexico.

Stackforce AI infers this person is a Growth Strategy Expert in E-Commerce and Logistics sectors.

Contact

santiago@99minutos.com LinkedIn

Skills

Core Skills

Growth StrategyGo-to-market StrategyBusiness Advisory ServicesE-commerce ConsultingVenture CapitalCorporate Venture CapitalProduct ManagementProject ManagementMarketing StrategyEntrepreneurshipBusiness Development

Other Skills

Business AnalysisBusiness PlanningBusiness StrategyChatGPTCost-Benefit AnalysisCross-functional Team LeadershipCustomer AcquisitionCustomer LoyaltyCustomer Service ManagementCustomer SupportDigital MarketingDigital Project ManagementDigital StrategyE-CommerceFinancial Management

About

I help high-growth businesses in LATAM scale revenue and build resilient teams. Currently CGO at 99minutos, I lead growth strategy, GTM, and new ventures across Mexico, Colombia, Chile, and Peru. My teams at 99minutos are responsible for marketing, sales, customer success, new verticals, and strategic partnerships. Supporting +30M parcels per year and targeting 10-figure ARR in USD. I’m a board advisor and mentor for founders tackling tough problems, especially those building in emerging markets. I have the opportunity to contribute as a thought leader at Endeavor, joined 0BS as a venture partner, work with awesome startups like Troquer as an advisor. I love to create and build businesses, and help others to do the same. #GM #CGO $CEO #Logistics #GrowthStrategy #EcommerceLATAM #GTM #Startups

Experience

15 yrs 3 mos

Total Experience

3 yrs 6 mos

Average Tenure

3 yrs 9 mos

Current Experience

Troquer

Independent Advisor & Board member

Jan 2024 – Present · 2 yrs 5 mos · Mexico · Hybrid

Troquer is LatAm's leading marketplace for Pre-loved quality fashion items, fostering a circular and sustainable cycle.

Strategic ThinkingStart-ups ManagementBusiness Advisory ServicesOnline MarketplaceDigital StrategyE-Commerce Consulting+6

0bs

Venture Partner

Sep 2022 – Present · 3 yrs 9 mos

Strategic ThinkingStart-ups ManagementDigital StrategyCorporate Venture CapitalLean StartupVenture Capital+2

99minutos.com

Chief Growth Officer

Sep 2021 – Present · 4 yrs 9 mos · Mexico City, Mexico

99minutos.com helps businesses solve their logistics needs, from first to last mile delivery.
As the CGO at 99minutos.com, I lead the strategy and execution of the company's growth. My teams handle marketing, business development, new business verticals, key partnerships, and customer success.

Strategic PlanningNo-Code DevelopmentInnovation DevelopmentStrategic ThinkingBusiness DevelopmentMulti-Channel Marketing+22

Amazon

3 roles

Head of Fulfillment Programs and Products (FBA/Remote Fulfillment/FLEX)

Jan 2021 – Aug 2021 · 7 mos

I led Product and Program Management teams to successfully expand and improve our Seller's Fulfillment experience.
FBA is the backbone of our Marketplace model. By leveraging on Amazon’s delivery networks and customer service, FBA enables third-party Sellers to scale their businesses.
Remote Fulfillment is a cross-border program that allows Sellers in the US to launch into Mexico by selling their US FBA inventory directly to Mexican and Canadian customers, leveraging Amazon's logistic's channels.
Seller Flex allows Sellers to use our technology to grow and offer their selection as Prime, using Amazon Logistics to fulfill orders from their own warehouse.

Innovation DevelopmentStrategic ThinkingCost-Benefit AnalysisSoftware Project ManagementDigital StrategyProject Management+5

Head of Self Service & SMB

Promoted

Nov 2018 – Jan 2021 · 2 yrs 2 mos

I oversaw strategy and execution of marketing, product, and education initiatives, focused on Seller Recruitment and Development across North America, with a special focus on Small and Medium Businesses.

Innovation DevelopmentStrategic ThinkingMulti-Channel MarketingSocial Media CommunicationsCustomer AcquisitionCost-Benefit Analysis+7

Sr. Program Manager, Seller Onboarding

Jun 2017 – Nov 2018 · 1 yr 5 mos

Strategic ThinkingDigital StrategyProject ManagementCross-functional Team LeadershipDigital Project ManagementProduct Innovation

Asistia

Founder / CEO

Aug 2015 – Jul 2017 · 1 yr 11 mos · Mexico

Founded Mexico's first online one-stop-shop marketplace for families that need to manage a family member's home care.
Took care of +500 families, providing more than 200k hours of care.
After raising capital from top accelerator 500 startups and other strategic investors, was acquired in 2017 by a regional competitor.

No-Code DevelopmentInnovation DevelopmentStrategic ThinkingStart-ups ManagementMulti-Channel MarketingSocial Media Communications+15

Pingstamp

Co-Founder / CEO

Jun 2012 – Jul 2017 · 5 yrs 1 mo · Mexico City Area, Mexico

Co-founded this awesome digital loyalty program made easy for all kind of merchants. Through loyalty platforms, we provided a suite of digital marketing tools for SMBs in Latin America.
Designed and led the entire commercial strategy
Worked with +400 affiliated establishments in more than 18 cities across Mexico, Colombia and Guatemala
Worked with renounced brands including FEMSA, Teavana, Jamba Juice, Yogen Fruz
Grew to over 250k unique users, organically

No-Code DevelopmentInnovation DevelopmentStrategic ThinkingStart-ups ManagementMulti-Channel MarketingSocial Media Communications+16