Sapna Jha

Operations Associate

Delhi, India13 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

11+ years in digital strategy and account management
Achieved 30% revenue growth at Oracle
Expert in data-driven marketing strategies

Stackforce AI infers this person is a Digital Marketing and AdTech specialist with extensive experience in campaign management and client success.

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Skills

Core Skills

Customer SuccessDigital StrategyDigital MarketingAnalyticsCampaign Management

Other Skills

Attention to DetailCustomer Relationship Management (CRM)CommunicationData InterpretationRelationship BuildingContextual AdvertisingCustomer RetentionPerformance MeasurementLead GenerationStakeholder ManagementBrand ManagementStrategic InsightsUpsellingAdobe advertising cloudMarketing Budget Management

About

Client-centric Digital Strategy and Account Management leader with 11+ years of global experience driving measurable growth, retention, and digital transformation across APAC, EMEA, and the US. Recognized for converting complex client portfolios into long-term strategic partnerships through data-driven insights, structured onboarding, and proactive health tracking. At Oracle, managed 100+ enterprise accounts achieving a 20% rise in client satisfaction, 30% revenue growth, and 95% retention, while renewing 91% of managed accounts and generating ~$1.4 M in incremental media investments. Regularly presented quarterly business reviews (QBRs) and actionable insights to CXO and VP-level stakeholders, influencing budget expansion and customer success outcomes. Expert in leveraging Oracle Analytics Cloud, Adobe Analytics, Power BI, SQL, DV360, and Google Ads to optimize ROI, reduce CPA, and improve CTR. Adept at translating complex data into actionable marketing and account-growth strategies. Experienced in leading and mentoring cross-functional teams across APAC, EMEA, and US to exceed performance KPIs. Combines analytical precision with strong relationship management, ensuring alignment between executive stakeholders and operational delivery.

Experience

13 yrs 10 mos

Total Experience

1 yr 11 mos

Average Tenure

2 yrs 11 mos

Current Experience

Oracle

Manager - Client Experience

Jun 2023 – Present · 2 yrs 11 mos · Noida · On-site

Managed end-to-end execution of digital marketing campaigns for enterprise clients, including requirement gathering, campaign setup, QA, execution, optimization, and performance reporting across global programs.
Supported a portfolio of high-value clients (~$3M+ annual revenue), ensuring smooth campaign delivery, strong stakeholder communication, and successful revenue realization.
Worked on Oracle AdTech tools including MOAT and Grapeshot to validate campaign delivery, monitor impressions, ensure brand safety, and maintain targeting accuracy as per client requirements.
Acted as the key interface between business stakeholders, campaign production, analytics, and technical teams to ensure timely launches, resolve escalations, and maintain SLA compliance.
Managed multiple campaigns simultaneously across APAC / EMEA / NA regions while maintaining quality standards and delivery timelines.
Analyzed campaign performance data to identify optimization opportunities and support renewal, upsell, and client retention strategies.
Partnered with account and sales teams to support renewals and revenue growth for existing accounts, contributing to a portfolio worth over $3M annually.
Used MOAT for campaign verification and reporting validation and Grapeshot for contextual targeting and brand safety controls to improve campaign effectiveness.
Improved campaign turnaround time by ~25% through better workflow coordination and cross-team collaboration.
Maintained 98%+ on-time campaign delivery while handling multiple campaigns across different subsidiaries.
Contributed to ~15% improvement in client retention through proactive communication, issue resolution, and performance optimization.
Collaborated with global marketing teams for campaign planning, approvals, execution, and reporting while ensuring high client satisfaction.

Attention to DetailCustomer Relationship Management (CRM)CommunicationData InterpretationRelationship BuildingContextual Advertising+34

Adobe

Associate Account Manager

Oct 2018 – Jun 2023 · 4 yrs 8 mos · Noida · Hybrid

Oversaw Search and DSP campaigns via Adobe Advertising Cloud, managing budgets exceeding $3 M per month, maximizing ROI and increased CTR from 0.5% to 1.5% through targeted optimizations and data-driven marketing strategies.
Built Power BI dashboards using SQL to visualize KPI trends and provide real-time insights for executive stakeholders.
Utilized Adobe Analytics to track, interpret, and optimize campaign performance, influencing data-driven decision-making across regions.
Created and managed campaign portfolios leveraging simulation tools for accurate forecasting and bid strategy planning.
Provided leadership oversight to execution teams, resolving critical setup issues including a same-day turnaround for a high-priority global campaign. Collaborated with regional and global teams to establish best practices and mentored junior strategists on campaign design, QA, and optimization workflows.
Acted as the key liaison between clients and internal operations, ensuring alignment of business objectives, budgets, and measurable outcomes.

Attention to DetailProgrammatic Media BuyingCustomer Relationship Management (CRM)CommunicationData InterpretationGoogle Ads+35

Accenture

Analytics Advisory Senior Analyst

Aug 2015 – Sep 2018 · 3 yrs 1 mo · Gurgaon, India

Trouble Shooting of google AdWords performance on the basis of client KPI
Extensive and deep/detailed analysis representation of the accounts.
Deliver high quality and impactful optimization suggestions Search, Display & YouTube.
Creating Daily/Weekly/Monthly performance report for multiple Ad words account.
Perform Root Cause Analysis on the accounts given for optimization.
Daily Review of optimization techniques suggested by optimizers.
Conducting weekly PKTs (Product Knowledge Tests) for optimizers.
Taking weekly or fortnightly training sessions of the respective optimizers to achieve their goals.
Provide optimization suggestions across different networks like, Search, Display, Gmail and Dynamic Remarketing.
Creating pitch report for new clients on different products.
Conducting weekly/monthly meet with stakeholders regarding the metrics achieved.

Attention to DetailCommunicationData InterpretationGoogle AdsRelationship BuildingCustomer Retention+31

Microad, inc.

Campaign Optimizer

Aug 2014 – Jul 2015 · 11 mos · New Delhi Area, India

Develop, Launch & optimise Display campaigns through DSP (Blade) Platform.
Conduct daily and weekly optimization exercises that include bid management, ad creative testing and CPM breaker.
Create different campaigns as per the services and needs of client like Retargeting, Reach, Audience Targeting.
Analyze existing campaigns – with large amounts of data-identifying trends and opportunities/issues, quickly driven changes and enhancement.
Creating and managing Facebook/ LinkedIn Accounts.
Third Party Ad serving for dynamic creatives.
Daily analysis of spend in Blade platform.
Working on campaigns to reduce CPA, CPC & CPM.

Attention to DetailMeta AdsCommunicationData InterpretationCustomer RetentionMedia Buying+26

Gaadi web pvt ltd

Digital Marketing Executive

Jan 2014 – May 2014 · 4 mos · Gurgaon, India

Manage & Launch paid search campaigns to meet and exceed traffic, revenue and profitability goals.
Conduct daily and weekly SEM optimization exercises that include bid management, ad creative testing and keyword expansion.
Closely Work on Google Adwords, Bing & Facebook campaign.
Analyze existing campaigns – with large amounts of data-identifying trends and opportunities/issues, quickly driven changes and enhancement.
Analysis of marketing opportunities through all the medium.
Working on campaign to increase CTR, CPC & Conv.

Attention to DetailCommunicationData InterpretationLead GenerationStakeholder ManagementFacebook Marketing+24