Saurav Raj

Product Marketing Manager

Bengaluru, Karnataka, India9 yrs 7 mos experience

Key Highlights

Led successful go-to-market strategy for AI-driven simulation platform.
Achieved ~$4M in new ARR through strategic marketing initiatives.
Oversaw website redesign resulting in 50% traffic increase.

Stackforce AI infers this person is a SaaS Product Marketing expert with a strong focus on B2B growth strategies.

Contact

Skills

Core Skills

Product MarketingGo-to-market StrategyGrowth MarketingB2b Marketing StrategyB2b MarketingMarketing StrategyProduct ManagementProduct Lifecycle ManagementSoftware Implementation

Other Skills

A/B TestingAgile MethodologiesAgile Project ManagementApparelBusiness AnalysisBusiness OwnershipBusiness-to-Business (B2B)Content DevelopmentContent MarketingCreative BriefsCross-functional CollaborationsCross-functional Team LeadershipCustomer ExperienceCustomer ServiceDraping

About

Product Marketing professional with 8+ years of experience in B2B SaaS, CCaaS, and customer experience technology. Currently leading marketing for Mirror, Whatfix’s AI-driven simulation platform that enables contact center agents to master systems, processes, and conversations faster, driving better CX outcomes. Skilled in GTM strategy, messaging, positioning, and sales enablement with a strong understanding of contact center operations, agent performance management, and service transformation.

Experience

9 yrs 7 mos

Total Experience

1 yr 11 mos

Average Tenure

2 yrs 2 mos

Current Experience

Whatfix

Product Marketing and GTM

Apr 2024 – Present · 2 yrs 2 mos · Bengaluru, Karnataka, India · On-site

Lead global go-to-market strategy for Mirror, an AI-powered simulation solution for contact centers and CX teams, enabling faster onboarding and continuous agent skill development.
Built positioning and messaging architecture tailored to CCaaS buyers, CX leaders, and L&D stakeholders, linking Mirror to agent productivity, compliance, and service quality metrics.
Partnered with Product, Sales, and Enablement to deliver launch playbooks, ROI narratives, and demo scripts, resulting in ~$4M in new ARR and contributing to more than $10M marketing-sourced pipeline.
Conducted market and competitive intelligence on the contact center learning and performance enablement landscape, shaping Mirror’s differentiation in simulation-led agent training.
Collaborated with analysts (Gartner, Forrester) and industry forums to advance thought leadership in AI, Simulation-led training, and contact center enablement.

Value PropositionsStrategic ThinkingSoftware as a Service (SaaS)Sales EnablementPositioning (Marketing)Thought Leadership+12

Indian institute of management, indore

Fulltime MBA Student

Apr 2023 – Mar 2024 · 11 mos · Indore, Madhya Pradesh, India · On-site

Fyxer

Freelance Marketing and Growth Strategist

Jan 2021 – Mar 2023 · 2 yrs 2 mos · Greater London, England, United Kingdom · Remote

In my role as a Freelance Marketing and Growth Strategist at FYXER, I excelled in driving growth and marketing initiatives at FYXER, resulting in remarkable achievements.
Oversaw a website redesign that led to a 50% increase in traffic and a 30% rise in leads.
Developed a LinkedIn referral strategy, increasing client referrals by 50%.
Enhanced cross-channel marketing efforts, elevating social media visibility and engagement.

B2B Marketing StrategyGrowth MarketingMarket ResearchStrategic ThinkingSoftware as a Service (SaaS)Marketing Campaigns+5

Freelancer

Freelancer (Remote)

Jan 2020 – Dec 2020 · 11 mos · Remote

I effectively managed marketing campaigns and client collaborations to drive project success.
Defined Ideal Customer profiles and crafted targeted email content for various campaigns.
Engaged and coordinated with freelancers to support web development and marketing projects.
Worked with clients from multiple sectors, enhancing my adaptability and industry knowledge.

Strategic ThinkingMarket ResearchB2B MarketingA/B TestingBusiness-to-Business (B2B)Marketing Campaigns+8

Career break

Caregiver

Feb 2019 – Dec 2019 · 10 mos · Madhubani, Bihar, India · On-site

Threadsol software pvt. ltd

4 roles

Product Owner

Promoted

Sep 2017 – Feb 2019 · 1 yr 5 mos

I played a key role in advancing our flagship products and driving revenue growth through innovative app development.
Led a team of 10 in the creation of a specialized tablet app, intelloMobile, for ZARA.
Fostered collaboration among teams in Noida and Kolkata to improve product offerings.
Conducted comprehensive training sessions for project and development teams on product features.

Product Lifecycle ManagementProduct ManagementSoftware as a Service (SaaS)Stakeholder ManagementCross-functional CollaborationsCustomer Experience+2

Product Development Executive

Apr 2016 – Aug 2017 · 1 yr 4 mos

Strategic ThinkingSoftware as a Service (SaaS)Product Lifecycle Management

Implementation Consultant

Jun 2015 – Mar 2016 · 9 mos

In my role at Threadsol, I played a key role in implementing "intelloCut" software, resulting in notable operational improvements.
Successfully executed software implementation in two factories in Sri Lanka and in India.
Trained both shop-floor and mid-management employees to enhance productivity and software utilization.
Achieved an average reduction of 10% in cutting floor wastage per order, demonstrating effective change management.

Product ManagementAgile MethodologiesSoftware as a Service (SaaS)Garment ManufacturingSoftware ImplementationCustomer Service