May 2024 – Sep 2025 · 1 yr 4 mos · Bengaluru, Karnataka, India · On-site

• Shaped Razorpay’s brand narrative to strengthen its leadership in fintech and drive customer engagement.
• Streamlined go-to-market strategies through scalable marketing frameworks, improving cross-functional efficiency.
• Crafted customer-first campaigns that simplified fintech solutions, boosting adoption and market presence.
• Led brand repositioning to target SMBs and enterprises, enhancing recall and perceived value.
• Managed a team of senior marketers, delivering strategies aligned with business growth across brand, lifecycle, and market expansion.

Oct 2023 – May 2024 · 7 mos

• Led marketing for Swiggy’s food delivery, grocery, and new initiatives like Swiggy One, Dineout, and Partner Gear.
• Spearheaded go-to-market strategies, driving adoption and growth across multiple categories.
• Built data-driven roadmaps to boost user acquisition and retention, while optimizing marketing ROI.
• Reduced time-to-market for product launches through cross-functional collaboration with six key departments.
• Managed a high-performing team to deliver impactful campaigns and category expansion.

Apr 2022 – Oct 2023 · 1 yr 6 mos

Feb 2021 – Mar 2022 · 1 yr 1 mo

Sep 2018 – Feb 2021 · 2 yrs 5 mos · Bengaluru Area, India · On-site

• Drove marketing across 28 key markets, boosting regional presence and customer engagement for 260+ franchisees.
• Led 100+ localized campaigns annually, increasing store footfall and sustaining 40% YoY growth.
• Managed social and digital marketing for the Tanishq master brand, achieving 35% growth in engagement.
• Championed luxury retail innovation through targeted product launches and franchisee enablement.
• Maintained 55% market share in core segments with impactful category strategies.

Feb 2017 – May 2018 · 1 yr 3 mos · Bangalore · On-site

• Crafted marketing communication and branding strategies across trade and digital channels to enhance visibility and engagement.
• Formulated brand communication, positioning, and revenue strategies tailored for trade-centric brands, driving customer loyalty.
• Designed visual merchandising solutions, optimizing cataloging and display for trade and modern trade outlets.
• Supervised brand content across digital platforms, TV, print, and radio, ensuring cohesive messaging.
• Developed and executed strategic Facebook, Google, and email marketing campaigns to drive traffic and conversions.

May 2016 – Feb 2017 · 9 mos · Delhi Area, India · On-site

• Delivered digital and experiential marketing solutions to brands through targeted B2B sales and strategic alliances.
• Conceptualized and executed end-to-end events and activations, driving engagement and brand visibility.
• Forged partnerships with event management companies and technology partners, creating innovative revenue streams.
• Designed and implemented 360-degree marketing strategies for exclusive product launches, ensuring maximum reach and impact.
• Collaborated with internal and external agencies to deliver high-ROI marketing campaigns, improving client growth and revenue margins.

Apr 2015 – Jun 2015 · 2 mos · Bengaluru Area, India

• Created a comprehensive Automation Tool/Fashion Dashboard for Fashion E-Commerce retailers and brands.
• Empowered brand managers to define buyers, analyze consumer journeys, and derive actionable insights for superior brand experiences and increased marketing ROI.
• Provided access to unparalleled cross-channel consumer research.

Aug 2012 – Aug 2013 · 1 yr · Hyderabad Area, India · On-site

• Led strategic business analysis at Deloitte India, identifying opportunities and streamlining operations with analytical tools.
• Collaborated across teams to analyze complex data, generate reports, and provide actionable insights for informed decision-making.
• Developed meticulous documentation of business processes and requirements aligned with Deloitte's standards.