Shelley Jarlett-Hill — Digital Marketing Specialist

As Global Marketing Manager at K2 Group I’m proud to tell the story of a business that leads with integrity, insight, and innovation. My role spans the full spectrum of global marketing operations, from strategic planning and campaign execution to digital optimisation, performance analytics, data management, and team leadership. At the heart of my work is a clear purpose: to elevate K2’s brand, amplify our thought leadership, and strengthen our visibility across the global mobility landscape. I’m particularly passionate about shaping our narrative through strong brand positioning, evidence based impactful content, and meaningful insights. Most recently, this has included the evolution from K2 Corporate Mobility to K2 Group. Every brand reaches a moment where it must evolve to reflect what it has become. The creation of K2 Group brings together our specialist brands under one clear structure, helping clients understand the full scope of support available to them. Watch our latest film and learn more about the evolution here: https://www.k2group.com/our-brands/evolution Beyond day-to-day operations, I lead and mentor a high-performing marketing team. Together, we support the strategic evolution of K2 driving initiatives in client engagement, brand development, stakeholder communications, and market visibility. Our ethos “Because it’s personal” is at the core of everything we do, and it's one reason why we’re consistently recognised as a Great Place To Work®. It reflects the care, culture, and accountability that define K2’s approach to people and partnerships around the world. K2 is a strategic partner dedicated to delivering an exceptional client experience. Our Net Promoter Score (NPS) of 82 is a reflection of our consistent focus on service excellence, transparency, and people-first delivery. I’m always open to connecting with professionals across global mobility, HR, and international business who are helping shape the future of work worldwide.

Stackforce AI infers this person is a Global Marketing Manager with expertise in B2B Marketing and Digital Strategy.

Location: Guildford, England, United Kingdom

Experience: 20 yrs 9 mos

Skills

Global Marketing Management
Brand Development
Digital Marketing Strategy
Social Media Marketing
Integrated Marketing Campaigns
Marketing Coordination

Career Highlights

Led successful rebranding initiative for K2 Group.
Achieved NPS of 82 through client-focused strategies.
Mentored high-performing marketing teams.

Work Experience

K2 Group

Global Marketing Manager (8 yrs 3 mos)

Wolters Kluwer UK

Digital Marketing and Social Media Manager (6 yrs 7 mos)

XpertHR

Senior Marketing Executive (2 yrs 10 mos)

The PACE Partners LLP

Marketing Executive (3 yrs 1 mo)

Education

Digital Marketing at Squared Online

Certificate at FutureLearn

Marketing at Brooklands

Shelley Jarlett-Hill

Digital Marketing Specialist

Guildford, England, United Kingdom20 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led successful rebranding initiative for K2 Group.
Achieved NPS of 82 through client-focused strategies.
Mentored high-performing marketing teams.

Stackforce AI infers this person is a Global Marketing Manager with expertise in B2B Marketing and Digital Strategy.

Contact

Skills

Core Skills

Global Marketing ManagementBrand DevelopmentDigital Marketing StrategySocial Media MarketingIntegrated Marketing CampaignsMarketing Coordination

Other Skills

Lead GenerationB2B MarketingSEOCampaign ManagementPPCEmail MarketingDigital MarketingPerformance AnalyticsData ManagementTeam LeadershipBrand PositioningContent MarketingStakeholder CommunicationsMarketing StrategySocial Media Management

About

Experience

20 yrs 9 mos

Total Experience

5 yrs 2 mos

Average Tenure

8 yrs 3 mos

Current Experience

K2 group

Global Marketing Manager

Feb 2018 – Present · 8 yrs 3 mos · Guildford, England, United Kingdom · Hybrid

As Global Marketing Manager at K2 Group I’m proud to tell the story of a business that leads with integrity, insight, and innovation. My role spans the full spectrum of global marketing operations, from strategic planning and campaign execution to digital optimisation, performance analytics, data management, and team leadership.
At the heart of my work is a clear purpose: to elevate K2’s brand, amplify our thought leadership, and strengthen our visibility across the global mobility landscape. I’m particularly passionate about shaping our narrative through strong brand positioning, evidence based impactful content, and meaningful insights. Most recently, this has included the evolution from K2 Corporate Mobility to K2 Group. Every brand reaches a moment where it must evolve to reflect what it has become.
The creation of K2 Group brings together our specialist brands under one clear structure, helping clients understand the full scope of support available to them. Watch our latest film and learn more about the evolution here: https://www.k2group.com/our-brands/evolution
Beyond day-to-day operations, I lead and mentor a high-performing marketing team. Together, we support the strategic evolution of K2 driving initiatives in client engagement, brand development, stakeholder communications, and market visibility.
Our ethos “Because it’s personal” is at the core of everything we do, and it's one reason why we’re consistently recognised as a Great Place To Work®. It reflects the care, culture, and accountability that define K2’s approach to people and partnerships around the world.
K2 is a strategic partner dedicated to delivering an exceptional client experience. Our Net Promoter Score (NPS) of 82 is a reflection of our consistent focus on service excellence, transparency, and people-first delivery.
I’m always open to connecting with professionals across global mobility, HR, and international business who are helping shape the future of work worldwide.

Lead GenerationB2B MarketingSEOCampaign ManagementPPCEmail Marketing+9

Wolters kluwer uk

Digital Marketing and Social Media Manager

Jul 2011 – Feb 2018 · 6 yrs 7 mos · Kingston upon Thames, United Kingdom

I have worked at Wolters Kluwer UK for 6 years, it is now owned by Croner-i Limited.
This role was very varied but focused on the development and implementation of the UK digital marketing strategy. This included managing various channel marketing initiatives supporting campaign activity for both direct response and demand generation campaigns.
Key areas include:
CMS and SEO: Managing websites (via Hubspot) and their SEO strategies, to increase the number of visitors and achieve high ranking placements in search results. Monitoring and maintaining websites to ensure SEO best practice is adhered to. Using tools like Moz to report and benchmark regularly.
Social media: developing a distinct online presence through the management and moderation of all social media account attracting increasing numbers of followers and engagement through social media channels such as LinkedIn, Facebook, Twitter and YouTube. This includes both organic and paid for audience targeting. I am also responsible for training company staff on social media best practice and have a team of social media champions from various areas of the business.
E-commerce strategy: I am responsible for executing the e-commerce strategy to rapidly increase online purchases, including books, subscriptions, registrations for events and training. Monitoring and continuously improving the customer journey.
Digital advertising: Managing the company's online presence, including digital advertising with 3rd parties, using Google AdWords to run PPC campaigns as part of wider fully integrated marketing campaigns.
Reporting: Identifying and monitoring online market trends and report on digital activity across relevant channels and business units.

Digital MarketingSocial Media ManagementSEOCMS ManagementE-commerce StrategyDigital Advertising+3

Xperthr

Senior Marketing Executive

Sep 2008 – Jul 2011 · 2 yrs 10 mos · Sutton, United Kingdom

The main part of my role at RBI for XpertHR involved developing; planning, executing and measuring integrated multimedia lead generation campaigns, customer development campaigns and automated nurturing programmes; including analytics for all marketing activity.
While there i was also involved in website development and monitoring performance through web metrics and conversion analysis. Managing online activity including SEO strategy, PPC campaigns delivered through Google ad words, co-ordinating the XpertHR blogs and e-newsletters, monitoring and developing social media campaigns through LinkedIn and twitter.
I really enjoyed my time at RBI and learnt a lot in that time, including identifying my passion for digital marketing.

Integrated MarketingLead GenerationAnalyticsSEOPPCSocial Media Campaigns+1

The pace partners llp

Marketing Executive

Aug 2005 – Sep 2008 · 3 yrs 1 mo · Walton on Thames, Surrey, United Kingdom

My role at PACE included many key areas and marketing functions, planning and organising PACE’s seminar, open programme and other events schedule. Devising ideas, writing content and updating the PACE website to ensure it is kept fresh and current. Conducting regular analysis on the usage of the PACE website .. Monitoring trade journals and online press within the Professional Services market and summarising key stories for fee earners / consultants. Maintaining the client database and organising mail shots monthly. Organising social events for staff. Writing the weekly staff newsletter. Working with the Marketing Manager to monitor competitor research, undertake new business research and client research. Assisting the Marketing Manager and fee earners to put together promotional campaigns to win new clients, and putting together marketing initiatives to retain key clients.

Event PlanningContent WritingMarket ResearchClient Database ManagementMarketing Coordination