Jan 2020 – Mar 2022 · 2 yrs 2 mos · India

Mar 2019 – Jan 2020 · 10 mos · Mumbai Area, India

• Leading Digital for client accounts across West and South for PHD Media.

Mar 2017 – Mar 2019 · 2 yrs

• Brought about 50% uplift in Client ratings for my category. Led to increase in confidence and thus digital's impact on business. Re-institutionalised planning principles and measurement KPI's in the category.

Feb 2014 – Mar 2017 · 3 yrs 1 mo

• Led the mobile media planning and Innovation agenda managing a 5-member team.
• Responsible for driving mobile media strategy for campaigns across all brands in HUL. The key challenge being tailoring technology and communication to suit individual brands’ marketing objective.
• Key achievements:-
• Kankhajura Tesan (KKT) –A unique on-demand mobile radio created for Unilever to serve as a media channel to reach consumers in the media dark regions of Bihar and Jharkhand.
• Winner of 3 Gold Lions at Cannes and the most awarded mobile programme globally (100+ awards and counting)
• Good Life Club - an award winning loyalty program for hot tea shop owners in the South for ‘3 Roses’
• Engaged consumers were 96% likely to recommend the tea brand to their peers
• Lo Kar Lo Baat – an initiative to sponsor mobile airtime specially tailored for wives of migrant workers
• Women empowerment programme and a vehicle for brand engagement for Wheel resulted in 9.2 million ad impressions having connected 8 million people in 6 months.
• First programme to have built & utilized voice recognition for rural consumers
• Managed a team with 0% attrition over 2 years, best-in-class in the agency
• Other mobile campaigns managed won over 100+ awards over 3 years - namely Rin Career Ready academy, Kheloge Toh Jeetoge, Pureit Chennai Floods campaign.

Sep 2012 – Oct 2013 · 1 yr 1 mo · India/Philippines

• Responsible for assessing opportunity for business in SE Asia and building Contakt’s business from scratch with Smart Telecom in the Philippines
• Key achievement: Established opportunity for business with the largest telecom firm in the Phillippines, Smart Telecom. And conceptualised a new service offering together with the client team and took it till the deal finalisation stage.

May 2009 – Jul 2012 · 3 yrs 2 mos · Mumbai Area, India

• Managed P&L responsibility for VAS based ‘Alerts’ and ‘Call Completion’ portfolio.
• Product management and New Service Development and Launch, Pricing, Promotion Planning being my key result areas.
• Key achievement: Doubled revenue from my portfolio in 3 years - from Rs. 60 to 150 million/month.
• Introduced Match Day charging innovation with 4-in-1 sports, led to 150% revenue growth - Rs. 56 million/month within 90 days of launch
• Implemented business process change – Leveraged resources of technology partner to drive revenue. Led to ~ 30% growth with zero incremental cost
• Awarded Mega Star for my performance in Q'4 of 2010
• Performance rated among top 20% for 2 consecutive years

Jan 2008 – Jan 2008 · 0 mo

Jun 2004 – Jul 2006 · 2 yrs 1 mo · Mumbai, Delhi

• Part of the first Enterprise Solutions team in Hutch, now a separate vertical headed by a director
• Re-created and launched SMS@WRK, the Sales reporting & Group SMS solution, incorporating client insights
• Marketed and Introduced then innovative technology: Office E-mail access on Smartphones, Wireless Internet, EDGE, Location based solutions on GPRS, to decision makers and CXO’s