Jan 2024 – Apr 2025 · 1 yr 3 mos · Mumbai, Maharashtra, India

• 1. Led e-commerce marketing efforts for Amazon and other platforms in the UK and Australia, achieving 1.8x the annual revenue target and exceeding monthly goals by 120% consistently.
• 2. Led and mentored a team of three, driving performance optimization and improving campaign ROI by 35% year-over-year.
• 3. Managed end-to-end campaign lifecycles on Amazon, Google Ads, and Facebook Ads, optimizing targeting and bidding to increase ROAS by 35% and CTR by 20%
• 4. Strategically allocated a six-figure marketing budget, enhancing ad visibility and increasing product sales by 50%
• across key categories.
• 5. Conducted in-depth market analysis and implemented data-driven strategies, boosting click-through rates (CTR) by 40% and reducing cost-per-click (CPC) by 25%.
• 6. Streamlined reporting processes, enabling real-time performance tracking and a 20% reduction in decision-making lead time.

Nov 2023 – Nov 2024 · 1 yr

Oct 2022 – Present · 3 yrs 8 mos · Toronto, Ontario, Canada

• Worked with over 10 Canadian small businesses, improving their digital presence by an average of 25%, leading to a 15% increase in website traffic.
• Developed and executed online marketing strategies that led to a 50% increase in website traffic and a 25% rise in organic search traffic for each client.
• Grew social media followers by 100% on average and improved online customer reviews, resulting in a 15% rise in customer acquisition.
• Successfully managed PPC ad campaigns for local Canadian businesses, resulting in a 30% increase in click-through rates (CTR) and a 20% boost in conversions.

Oct 2022 – Jan 2024 · 1 yr 3 mos · Toronto, Ontario, Canada

• Effectively supervised a team of 4 associates in a fast-paced environment, improving customer success, online inventory management, and sales performance to consistently exceed targets and enhance overall profitability.
• Exceeded weekly and monthly email signup goals 55% by strategically implementing loyalty programs.
• Developed innovative sales strategies, including tailored product bundling and upselling techniques, that led to a 25% increase in average transaction value.

May 2021 – Aug 2022 · 1 yr 3 mos · Bangalore Urban, Karnataka, India

• Cryptic is a full-service creative and marketing agency fuelled by imagination and driven by results.
• Managed ad campaigns across paid social and e-commerce platforms to achieve a 10% rise in brand awareness and generate an 12% growth in revenue across multiple B2B and B2C brands.
• Managed Amazon ad campaigns, that generated 2.5x increase in sales within six months. Enhanced product listings, resulting in a 10% increase in CTRs.
• Achieved a 20% improvement in product visibility on Amazon search results.
• Increased Amazon customer reviews by 50%, enhancing brand credibility and trust.
• Successfully strategized and executed comprehensive email marketing campaigns for both B2C and B2B clients driving open-rates by 21% and conversion by 15% by driving traffic from emails to the website

Oct 2020 – Mar 2021 · 5 mos

• Valuearth manufactures Eco-friendly products by closely working with tribal people. 2% of our revenue goes for the upliftment and education of tribal people. We work with indigenous tribes in rural India, where sustainable resources such as bamboo are abundantly available.
• Established and optimized marketplace accounts on Meta, Amazon, LBB, and Flipkart, resulting in a 60% increase in product visibility & sales within three months.
• Orchestrated targeted advertising campaigns, contributing to a 80% surge in brand recognition among the target audience within a six-month period.
• Conducted A/B tests on product listings and ad creatives, yielding a 15% improvement in click-through rates and a 10% increase in conversion rates on Amazon and Flipkart platforms.
• Implemented customer engagement tactics on both e-commerce and social media platforms resulting in a 25% increase in positive reviews and a 20% rise in customer satisfaction scores on marketplace platforms.

May 2020 – Oct 2020 · 5 mos

• Proactively collaborated with 3 small businesses to enhance the brand’s corporate brand identity via strategic content writing & SEO friendly blogs, boosting their recognition by 30%.
• Produced SEO-optimized content across 15 blog posts and social media per month, driving 10K monthly website visitors to company's website for a 40% increase in brand reach.
• Lead organized management of all social media accounts, delivering 50+ posts of on-brand key phrase rich content for maximum reach and engagements that were two times higher than the industry average.
• Coordinated with similar small businesses and developed a cohesive brand message for the brand, resulting in an 8% rise in customer engagement.

Jan 2020 – Mar 2020 · 2 mos · On-site

May 2019 – Apr 2020 · 11 mos

• Humm Care provides maternity and family building healthcare benefits through each stage of the family building journey: fertility, family planning, pregnancy, postpartum, reintegration back to work and early parenthood.

Apr 2018 – May 2018 · 1 mo · Hyderabad Area, India

Jun 2017 – Mar 2019 · 1 yr 9 mos · Bangalore

• Organized a successful intercollegiate festival (WILD) with ~1.5K visitors. Collaborated with 20+ vendors and sponsors to secure resources, payments and donations worth INR200K that contributed towards festival success.
• Innovated a 10K run to heighten the public’s awareness on water conservation and achieved a participation of 3000 people while driving in sponsorship of INR700k from various brands.
• Marketed and promoted the event on the club’s social media and also collaborated with other clubs and student council to drive event promotions.
• Directed partnerships with WRRC India to develop 18 workshops, lectures and treks that galvanized 500+ student participants.