Shilpi Puri

Design Manager

Noida, Uttar Pradesh, India22 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in building scalable marketing systems.
Proven track record in AI-driven marketing execution.
Strong background in B2B content and branding strategies.

Stackforce AI infers this person is a MarTech expert with a focus on B2B marketing strategies and AI-driven solutions.

Contact

Skills

Core Skills

Marketing StrategyDemand GenerationContent Strategy

Other Skills

SEOpaid mediacontentSDR executionAI SDR capabilitiesautomated lead journeysattribution modelautomated workflowsAI-led content frameworksexperimentation modelsExecution PlanningAnalyticsTeam ManagementMarketing AutomationSocial Media Marketing

About

Hi, I’m someone who cares deeply about doing marketing in a way that actually makes an impact. I work across content, branding, and marketing strategy, bringing together brand positioning, GTM, and AI-driven execution into systems that are practical, structured, and built to perform consistently. In my day-to-day work, I usually: Refine brand positioning to help businesses stand out more clearly Support GTM efforts across channels, making sure strategy translates into execution Build content systems that contribute to pipeline—not just output Set up AI-driven workflows and marketing tech stacks that teams can realistically manage Identify gaps across the funnel and improve how each stage.

Experience

22 yrs

Total Experience

3 yrs 1 mo

Average Tenure

4 yrs 5 mos

Current Experience

Recruit crm

Director - Media & Demand Generation

Dec 2021 – Present · 4 yrs 5 mos · Remote

Key contributions:
Built a scalable growth engine unifying SEO, paid media, outbound, content, and SDR execution into one coordinated pipeline system
Launched AI SDR capabilities to support calling, enrichment, qualification, and follow-ups at scale
Architected automated lead journeys from sign-up through enrichment, engagement, CRM updates, and sequence activation
Established a robust attribution model across inbound, outbound, and assisted channels to enable confident revenue decisions
Automated 80%+ of repeatable workflows to reduce manual dependency and improve execution speed
Developed AI-led content and search visibility frameworks aligned with entity-driven search and AI overview discovery
Implemented disciplined experimentation models to consistently improve MQL to SQL conversion and demo performance

SEOpaid mediacontentSDR executionAI SDR capabilitiesautomated lead journeys+6

Intellicus technologies

Senior Manager - Marketing

Apr 2017 – Dec 2021 · 4 yrs 8 mos · Noida Area, India

Uneecops technologies ltd.

2 roles

Head of Marketing and Communication

Promoted

Apr 2016 – Apr 2017 · 1 yr

Run marketing as a revenue generation program.
Responsible for integrated portfolios of Marketing, Communications (internal and external)
and Branding to create a dynamic brand recall for Uneecops Technologies Ltd. and its
products.
Conceptualize and deliver integrated marketing campaigns to drive revenue growth.
Drive functions of marketing research, events, digital media, print marketing and branding.
Develop effective communication strategies for different products and services.
Run a synchronized demand generation system.

Sr. Manager - Marketing

Aug 2015 – Apr 2016 · 8 mos

Tangence

3 roles

Sr. Manager

Promoted

Dec 2011 – Jul 2015 · 3 yrs 7 mos

Marketing Strategy for Clients
Execution Planning
Analytics
Team Management

Marketing StrategyExecution PlanningAnalyticsTeam Management

Manager - Brand marketing and Social Media

Promoted

Jul 2010 – Dec 2011 · 1 yr 5 mos

Sr. Content Writer and Research Analyst

Jun 2009 – Jul 2010 · 1 yr 1 mo

Competitor analysis for specific products and services in niche domains
Market research for product feasibility, acceptance analysis
Conduct market analysis and situation assessment (internal and external) for assigned segment
Develop marketing strategy for addressing segment including identifying priorities, target customers, and objectives
Define go-to-market strategies and objectives including routes to market, awareness, demand programs and enablement

Infopro learning

Sr. Content Strategist

Sep 2006 – Jun 2009 · 2 yrs 9 mos

Responsible for creating story board and curriculum structure for e-learning courses.
Worked closely with the sales team to identify learning needs and develop pitch story boards.
Also worked with the Marketing team to develop new brand messaging for the company.
Worked onsite for CAT, US to develop their corporate software training module.