Shreeparna Mukherjee

Business Development Executive

Bengaluru, Karnataka, India2 yrs 8 mos experience

Key Highlights

Expert in brand management and growth strategy.
Achieved 100% YoY revenue growth for major brands.
Strong background in customer relationship management.

Stackforce AI infers this person is a Brand Management and E-commerce Strategy expert with a strong focus on customer relationships.

Contact

shreeparnabooks@gmail.com LinkedIn

Skills

Core Skills

Brand ManagementCustomer Relationship Management (crm)Program ManagementMarketing Strategy

Other Skills

Brand CommunicationE-commerce StrategyManagement Information Systems (MIS)Strategic InitiativesProgram EvaluationCross-functional Team LeadershipSales PerformanceCreative IdeationBusiness DevelopmentNegotiationSales PresentationInventory ManagementAdvertising SalesOnline AdvertisingAdvertising

About

✨ Shreeparna is focused on brand management and growth strategy, driven by structured, data-led decision-making, working at the intersection of brand building, consumer insight, and business objectives to create differentiated, scalable brand impact. 👉 Her experience includes working closely with multiple global CEOs, Managing Directors, and Boards, contributing to strategic management and growth discussions. 🎯 She believes strong brands are built through clarity, consistency, and measurable outcomes, not noise. 👉 She lets performance speak last, continuously pushing her boundaries to learn, refine, and create meaningful value. Currently crossed 140K+ impressions organically in Linkedin. 🧩 Beyond studies & working, she's a bookworm & book reviewer, encouraged by authors like Priya Kumar, Jeffrey Archer, Natasha Oswal etc. She has been actively associated with multiple national NGOs for an extended period. Being a fitness enthusiast, she's well trained in Yoga, Meditation and Swimming. Classical music is her secret escape. As an open minded person, she loves to peek into the brains of new people with new ideas & perspectives. 🌐 Feel free to connect and share thoughts!

Experience

2 yrs 8 mos

Total Experience

10 mos

Average Tenure

Current Experience

Symbiosis institute of business management (sibm) bengaluru

Member - Research Committee

Jul 2025 – Feb 2026 · 7 mos

Supported execution of 5+ institute-level academic and industry-facing events, coordinating with 15+ student volunteers and 10+ external stakeholders across planning and on-ground execution.
POC - SymbIX'25

Shop culture

Global Strategic Account Manager - Strategy Consulting (Ecommerce)

Feb 2024 – May 2025 · 1 yr 3 mos · Luxembourg, Luxembourg (Remote)

E-commerce Business Strategy and Consulting (FMCG, Retail)
Working with Founder and global CEOs closely on International Brands, pan-EU, UK, USA, Asia and UAE (Double Dragon, Brillare-Emami, Orly, Carmex, Skin Republic etc.)
Serving as AM of UK and EU's largest stationary brand with annual turnover above 15M pounds increasing annual revenue by 100% YoY

Brand ManagementBrand Communication

Sabpaisa

Key Account Manager - East & North-East India

Dec 2022 – Oct 2023 · 10 mos · Greater Kolkata Area

Onboarded key customers in liaison with business development, operations and technology teams within defined TAT leading to increase in MRR by 91% and handled over 250+ major key accounts of universities, govt. organizations and other large institutional bodies of entire east zone of India
Represented as youngest member in Bank of India Eastern Zone DGM meet 2023, Kolkata
Developed effective relationships with clients, all nationalized banking channels, top management of customer organization and resolved escalations effectively
Improvised strategic initiatives proactively to ring fence existing customers with superior service, signed up new referral businesses and processes
Generated target revenues with upselling and cross selling to the existing customers to expand business pie in India's 1st hybrid payment gateway

Customer Relationship Management (CRM)Management Information Systems (MIS)

Mindler

Program Manager - PUMA CE

Sep 2022 – Oct 2022 · 1 mo · New Delhi, Delhi, India

PUMA Corporate Experience (Ed-Tech)
Handled entire Mindler Immrse PUMA Corporate Experience Program by working closely with cross-functional PUMA and Mindler teams, and assigned project managers to plan and developed scope, deliverables, required resources, work plan and timing for new initiatives
Ensured user satisfaction and retention of over 200 international students by providing responsive program support with 70+ team members and organized programs and activities in accordance with the mission and goals of the organization
Produced accurate and timely reporting of program status throughout its life cycle, made communication easy and transparent to stakeholders regarding project issues and decisions on services
Worked directly on researching marketing strategy case studies of PUMA and similars, with a team of ISB, IIT graduates in a fast paced, data driven environment over ed-tech product based learnings

Program EvaluationProgram Management

Right track

Marketing Intern

Aug 2018 – Oct 2018 · 2 mos · Greater Kolkata Area

Assigned to deal with potential customers and boost customer engagement and awareness on our pre-school franchise house -B2B,B2C sales process.
Convinced interested customers for establishing their own pre-schools under franchise house, followed up through entire process
Certified for being one of the best interns for boosting up customer engagement up to 40% and learned effective business communication and consumer behavior from this exceptional opportunity

Marketing StrategySales Performance