Shruti Gupta — Business Development Executive
Hey, I'm Shruti Gupta - an engineer turned brand marketer, building brands that people don't just buy but believe in. Over 4+ years, I've helped shape community-first brands across solar energy, fashion, tech, and lifestyle - blending creativity with strategy to unlock real business growth. ⚡ What I Bring: - Strategic Go-to-Market launches across sectors (fashion, solar, interiors) - 360° brand building - digital, offline, ATL, BTL, OTT, and community activations - Business-focused marketing: handling campaign budgets up to ₹50L+ efficiently - Strategic brand positioning based on deep consumer insights and competitive analysis - Building high-performing communities, scaling brands organically from 0 to 50K+ - Managing cross-functional teams, top media agencies, and strategic B2B partnerships 🚀 Some Highlights: - Spearheaded GTM and scaled India's first petite-focused fashion community to 55K+ followers organically in under 7 months - Built RareReach's brand identity and drove 2.5%+ engagement rate with integrated campaigns - Planned and executed 360° campaigns across ATL, BTL, OTT for solar brand - Handled multi-channel campaigns, vehicle branding, media partnerships, and influencer ecosystems at scale - Delivered consistent business outcomes - 1M+ impressions, 1.2x brand visibility growth, 3x ROI from influencer collaborations - Drove successful strategic B2B alliances for business growth. 💬 My belief? Branding isn’t just storytelling- it’s strategic business building. It’s about making your customer feel, act, and stay across every touchpoint, authentically. When I'm not building brands, you’ll find me writing poems (250+ so far), sketching ideas, or sipping chai while dreaming up the next big thing. Let's build something unforgettable together. 📬 Reach me: shrutisg44@gmail.com | Book a 1:1: topmate.io/shrutisg
Stackforce AI infers this person is a Brand Marketing Specialist with expertise in community-driven strategies across various sectors.
Location: Bengaluru, Karnataka, India
Experience: 4 yrs 3 mos
Skills
- Brand Strategy
- Consumer Branding
- Go-to-market Strategy
- Branding
- Marketing Strategy
Career Highlights
- Scaled India's first petite-focused fashion community to 55K+ followers.
- Achieved 2.5%+ engagement rate with integrated campaigns.
- Delivered 3x ROI from influencer collaborations.
Work Experience
Zeovolt by Sturlite
Senior Brand Marketing Manager (9 mos)
Senior Brand Consultant (3 mos)
Sturlite India
Senior Brand Marketing Manager (9 mos)
Livspace
Brand Marketing Consultant (5 mos)
RareReach
Brand Marketing Consultant (1 yr 1 mo)
Code Brew Labs
Branding and Campaign (2 mos)
GeeksforGeeks
Branding & Collaboration Executive (11 mos)
Basware
Associate (1 yr 6 mos)
Harvard US-India Initiative
Delegate (0 mo)
Education
PGC in Digital Marketing at MICA | The School of Ideas
Digital Marketing Communication at Tata Institute of Social Sciences
Graduate at Jaypee University of Information Technology
High School at SWAMI VIVEKANANDA B ED COLLEGE
