Sivaramprasad Borra

Associate Partner

Hyderabad, Telangana, India16 yrs experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Delivered 25% revenue growth through integrated commercial processes.
  • Implemented Salesforce CRM, enhancing customer engagement and efficiency.
  • Cross-functional leadership experience with CXOs and teams.
Stackforce AI infers this person is a Commercial Transformation Leader in the FMCG sector with expertise in Sales Operations and Digital Transformation.

Contact

LinkedIn

Skills

Core Skills

Digital TransformationSales OperationsCommercial AnalyticsNet Revenue ManagementSales StrategyOperational ExcellenceSales AnalyticsMarket Growth StrategyMarket IntelligenceProduct DevelopmentMarket AnalysisClient InsightsMarket ResearchConsumer Behavior Analysis

Other Skills

PresentationsData AnalyticsCRM/SFAPerformance MetricsSales ProductivityManpower productivityStrategyCompetitive AnalysisRetail AnalyticsTeam BuildingNegotiationProject PlanningSpend ProductivityPortfolio ManagementCompliance Management

About

Strategic Commercial Transformation Leader with 16 years of experience driving Commercial Operations, Sales Enablement, NRM, TPM, SFE, Business Analytics, and Digital Transformation across the FMCG/CPG industry. I specialize in building end-to-end commercial processes from planning to sales operations to revenue growth and productivity enablement that have delivered 25%+ revenue & profitability growth for large consumer brands. I bring cross-functional leadership experience working with CXOs, Sales Directors, Marketing, Finance, HR & IT to modernize commercial systems, deploy digital capabilities, elevate sales productivity, and create scalable governance frameworks. Key strengths include: ● NRM (Price-Pack Architecture, Promo ROI, Margin Optimization, Trade Spend Control) ● TPM Strategy & Governance (Promo Mix, Spend Efficiency, Trade Compliance) ● Sales Operations; SFE (Quota/Territory Planning, CRM/SFA, ICM, Route-to-Market) ● Commercial Analytics; Market Analytics (Outlet insights, MMM, purchase patterns, white-space analysis) ● Digital Transformation (SFA, CRM, reporting automation, KPI scorecards, playbooks) ● Leadership; Change Management (Cross-functional enablement, capability building)My focus is enabling organizations to scale their commercial performance engines—aligning sales, revenue management, trade spend, operations, and analytics to unlock sustainable, profitable growth.

Experience

16 yrs
Total Experience
3 yrs 2 mos
Average Tenure
7 yrs 11 mos
Current Experience

Bira 91

2 roles

Associate Director - Commercial and Digital Transformation

Promoted

Apr 2021 – Present · 5 yrs 1 mo · On-site

  • At Bira 91, I spearheaded initiatives that transformed Commercial, Growth and analytics. By implementing Salesforce CRM and New Gen SFA, I improved customer engagement and operational efficiency. I also established performance metrics that enhanced decision-making and stakeholder satisfaction, while automating sales processes led to a remarkable productivity boost.
  • ● Delivered 25% revenue & profitability growth through integrated commercial process design.
  • ● Deployed CRM/SFA automation saving INR 1.5 Cr + 40% productivity improvement.
  • ● Achieved 65% sales productivity improvement via SFE frameworks & journey planning.
  • ● Led NRM: PPA, promo ROI measurement, pricing & margin optimization.
  • ● Delivered MMM, Promo Effectiveness, Outlet Insights for strategic markets.
  • ● Designed KPI scorecards, governance models, playbooks & SOPs.
PresentationsData AnalyticsDigital TransformationSales Operations

DGM - Analytics and Reporting

Jun 2018 – Apr 2021 · 2 yrs 10 mos · On-site

  • ● Designed & executed strategic sales plans, collaborating across functions to drive profitability.
  • ● Improved market-wide sales efficiency, accelerated collections, and refined SOPs for operational excellence.
  • ● Analyzed SKU-level trade inputs and discounts, providing targeted recommendations to improve effectiveness.
  • ● Introduced transparent tracking systems for retailer & wholesaler incentives, enhancing accountability.
  • ● Developed adherence reports for leadership, enabling informed, data-driven decisions.
  • ● Conducted detailed planning across divisions and channels, ensuring regulatory compliance and optimized outcomes.
PresentationsData AnalyticsSales StrategyOperational Excellence

Ab inbev

Principal Analyst – Sales & Commercial Analytics

Dec 2016 – Jul 2018 · 1 yr 7 mos · Bengaluru · On-site

  • Aligned Trade Marketing, Sales, & Branding in reducing inefficiencies and achieving compliance across UK, Spain, and Netherlands operations.
  • ● Identified growth opportunities in European markets, leading to the successful development of regional growth models.
  • ● Facilitated seamless migration of European analytics to India, ensuring uninterrupted operations and a smooth knowledge transfer process.
  • ● Developed growth models for Europe Zone, identified new market opportunities.
  • ● Delivered insights that boosted market share for Budweiser, Corona, and Stella Artois.
  • ● Automated reporting reduced time by 80% (100 to 4 hours).
Manpower productivityStrategySales AnalyticsMarket Growth Strategy

Sabmiller

Deputy Manager

Nov 2013 – Dec 2016 · 3 yrs 1 mo · Bengaluru · On-site

  • ● Prepared comprehensive marketing intelligence reports, enhancing strategic decision-making for top management.
  • ● Collaborated with cross-functional teams on new product development, driving feasibility studies that influenced corporate strategy.
  • ● Analyzed market trends and service performance indicators, proposing actionable solutions that improved operational efficiency.
PresentationsOperational ExcellenceMarket IntelligenceProduct Development

Nielsen

Senior Executive

Apr 2013 – Nov 2013 · 7 mos · Bengaluru

  • ● Defined sample and strata based on diverse parameters, ensuring accurate market representation.
  • ● Conducted data cleansing and preparation, enhancing the quality of analysis for client insights.
  • ● Analyzed product performance and market trends, providing actionable recommendations to clients.
  • ● Delivered customized sales reports, effectively addressing client queries and needs.
PresentationsCompetitive AnalysisMarket AnalysisClient Insights

Genpact

Senior Associate consultant

May 2010 – Apr 2013 · 2 yrs 11 mos · Bengaluru · On-site

  • ● Conducted in-depth market analysis for US retail clients, focusing on purchase trends and consumer behavior.
  • ● Delivered actionable insights on industry trends and competitive strategies, enhancing client decision-making.
  • ● Reported findings on a weekly, monthly, quarterly, and annual basis, tailoring insights to client needs.
  • ● Advised clients on new product launches and consumer loyalty strategies, contributing to increased market share.
PresentationsRetail AnalyticsMarket ResearchConsumer Behavior Analysis

Education

International Institute of Information Technology Bangalore

Postgraduate Degree — Artificial Intelligence and Machine Learning

Jan 2021 – Jan 2022

Indian Statistical Institute, Kolkata

Six Sigma Black Belt — Quality Management

Jan 2009 – Jan 2010

International School of Management Excellence

PGPM — Marketing and Strategy

Jan 2008 – Jan 2010

Jawaharlal Nehru Technological University

Bachelor of Technology (B.Tech.)

Jan 2003 – Jan 2007

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