Souradip Sarkar

CEO

Gurugram, Haryana, India9 yrs 11 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led expansion strategies for Blinkit across India.
  • Awarded TCS Maitree Prize for innovative solutions.
  • Curated a YouTube channel showcasing unique stories.
Stackforce AI infers this person is a Growth and Strategy Leader in the Instant Commerce sector.

Contact

Skills

Core Skills

Growth StrategyNetwork ExpansionMarket EvaluationOperational StrategyP&l OptimizationOperational ManagementCustomer ExperienceBusiness DevelopmentProcess Optimization

Other Skills

PnL ManagementNetwork DesignCross-functional Team LeadershipProject PlanningGrowth SupervisionGrowth ManagementProject ExecutionCustomer Experience ManagementPartner Network DevelopmentProcess DesignWorkflow ManagementDigital PhotographyCinematographyHuman Computer InteractionRobotics

About

'Instant commerce is indistinguishable from magic' - and Souradip is playing a small part unfolding this miracle through his current role, as part of which he looks after expansion strategies for Blinkit in potential markets across India. Souradip is a graduate from MDI, Gurgaon, where he specialized in Marketing and Strategy. During his stint at MDI, he held the position of Co-ordinator, Alumni Relations Committee, and that of Chief Curator of the Annual Marketing Conclave of the institute. During this time, he also won multiple prestigious competitions such as Mahindra Warroom, Flipkart Wired, SPJIMR Finding Neo: The Next CEO. In the summer of 2019, he interned in strategy domain where he helped set-up process flow and org structure at the newly formed IoT unit of TATA Communications, and was offered PPO for his work there. After his MBA, Souradip joined the elite Asia-Pacific Management Cadre of Rockwell Automation. Before joining in for management studies, he worked at TATA Consultancy Services Ltd., where he had multiple responsibilities including that of a Project Facilitator and Core Member of business unit's CSR team. He has been awarded multiple recognitions, including the highly coveted TCS Maitree Prize for his out-of-box solutions and distinctive performance towards the improvement of the outlook of the organization through social activities. He was also an invited speaker at IEEE Conclave 2018. He holds an undergraduate degree in Computer Science and Engineering from Haldia Institute of Technology, where he held multiple leadership positions, including but not limited to, Secretary of IEEE branch, National Chief Coordinator of IEEE Conclave 2014, Program Head of CSI chapter, Head of Sponsorship Committee of college fest, etc. He was awarded "The Best Student for Overall Activities" of the batch for his all-round performance. Souradip pursued his secondary education at City Montessori School, Lucknow, and higher secondary education at Venkateshwar International School, New Delhi. He is a hobbyist visual cartographer and loves to create maps blended with a twist of data visualization! (View his works here: www.behance.net/souradipsarkar) He is also the curator of 'The Banyan Tree' project - a Youtube channel that brings forth lesser known stories from the world of sports, business, and literature (Link: www.youtube.com/thebanyantreeproject) You can access one of his interview was published at InsideIIM here: https://insideiim.com/networking-the-correct-way-and-making-the-right-use-of-your-bschool-life-souradip-sarkar-mdi-gurgaon-1

Experience

9 yrs 11 mos
Total Experience
1 yr 7 mos
Average Tenure
3 yrs 11 mos
Current Experience

Blinkit

5 roles

Associate Director & Head (Growth and Expansion) - New Formats + Bistro

Promoted

Jan 2026Present · 4 mos

PnL ManagementNetwork DesignCross-functional Team LeadershipProject PlanningGrowth StrategyNetwork Expansion

Charter Head (Network Strategy, Growth & Expansion) - New Formats

Promoted

Apr 2025Dec 2025 · 8 mos

  • Heading the expansion strategy and growth charter for new formats of businesses at Blinkit. Responsibilities include P&L design, identification of cities to venture into, network strategy, process development, project execution, and growth supervision
  • Acting as product lead (business side) for Blinkit's Locus App - an end-to-end super smart solution for business expansion
PnL ManagementNetwork DesignCross-functional Team LeadershipProject PlanningGrowth StrategyNetwork Expansion

Lead – Growth, Expansion and New Cities Launches

Apr 2024Apr 2025 · 1 yr

  • Elaborate evaluation and due diligence (in terms of Target Audience, PnL health, Real Estate costs, BE costs) of potential urban markets in India (particularly tier 1A/two cities across the states of Punjab, Rajasthan, Gujarat, Maharashtra, Goa, Madhya Pradesh, and West Bengal) where Blinkit is not present
  • Developing a robust network design of dark stores across feasible cities taking into consideration host of geospatial, socio-demographic, economic, and other numeric data points, and using permutations and combinations of various simulation outputs, such that each store ends up ensuring good customer SLAs and self sustainability in terms of its PnL
  • Planning and mobilization of all resources for time bound execution of necessary projects to make Blinkit operations ready
  • Managing/coordinating with Real Estate, Finance, Legal, Infra, Admin, HR-Ops, Backend Ops, Dark Store Ops, SLP, and Marketing teams to ensure smooth adherence to all aspects of the launch plan
  • Developing the organizational chart and mobilization of HR team for hiring of necessary resources for the city team
  • Effectively evaluating prospective franchise partners with the help of merchant team, for the new cities, where applicable
  • Supervising growth and operations of the newly launched markets, so as to ensure near perfect customer experience
  • Strategizing pathways that ensure healthy unit economics of the cities’ PnL in medium to long term
  • Advising/providing inputs for enhancement network of Blinkit in megapolises of Mumbai and Kolkata Metropolitan regions
  • Working closely with data science team and tech team to improve/develop Network Map simulators, Network Prioritizor model, PnL simulator, Project Tracking tools, MIS, and report generator
  • Additional responsibilities (Q1 2025 onwards):
  • Leading the Pan India charter of special stores (Electronic Stores, etc.) expansion
  • Working closely with the product team to design & develop end to end scouting-to-golive solution
Network DesignProject PlanningGrowth SupervisionMarket EvaluationOperational Strategy

Senior Manager - Growth (Growth Lead - Mumbai & New Cities - MH)

Jan 2024Apr 2024 · 3 mos

  • Strategy, P&L optimization, expansion and brand love at Mumbai and new markets of Maharashtra!
PnL ManagementP&L Optimization

Manager - Growth (Growth Lead - Mumbai Metropolitan Region)

Feb 2022Jan 2024 · 1 yr 11 mos

  • Responsible for overall growth (Customer Base, Geography, Cart-Value, GMV, Conversion, Assortment, Availability, etc) of Blinkit in Mumbai Metropolitan Region
  • Work in close tandem with various teams (Group Management, Marketing, Operations, People Operations, Design, Category, Product, Real-Estate, Last Mile, and Customer Experience) and get things moving!
  • Advisor to the City CEO on matters pertaining to strategic and operational decisions
  • Drive in-store and out-store projects in the region to help in-time delivery (15 mins or lesser) and perfect orders
  • Work on network design and on segment wise premium/non-premium assortment to provide best of relevant items to most of people
  • Drive experimentation, innovation, and collaboration in the region
  • Driven special projects on planogram, rider efficiency, wastage reduction, perishables availability improvement, & rewards
  • Facilitate launches of new brands on Blinkit platform in the city (Launched iPhone 14, Licious fresh meat, Gokul milk, Cornetto Ice-cream, etc.)
Growth ManagementNetwork DesignProject ExecutionGrowth StrategyOperational Management

Rockwell automation

3 roles

Account Manager - OEM (West)

Jan 2022Feb 2022 · 1 mo

  • Responsible for OEM business of Rockwell Automation for large processes in the region
  • Develop partner network among leading OEMs, for helping provide a holistic solution to end customers across industries
  • Coordinate with stakeholders like distributors, system integrators, etc. as well as with internal teams to provide the best product and solution offerings and enhancing customer experiences
  • Work in close tandem with global supply chain team & Asia-Pac marketing team for pull creation & demand mitigation
  • As part of special project, worked with CHRO to boost brand Rockwell in India’s premier technology and B-School campuses
Customer Experience ManagementPartner Network DevelopmentCustomer ExperienceBusiness Development

Channel Account Manager

Jan 2021Dec 2021 · 11 mos

  • Responsible for growth of business of Rockwell Automation in Tamil Nadu region
  • Lead, train, and motivate a team of Distributor Sales Engineers to expand footprint of Rockwell Automation in the region
  • Coordinate with stakeholders like distributors, system integrators, etc. as well as with internal teams to provide the best product and solution offerings and experiences to the customers
  • Understand and mitigate the bottlenecks in the general sales practices in the region, and work towards implementing the best practices
  • Work towards increasing the customer centricity and satisfaction in the region, ensure smooth and streamlined customer experience, and make Rockwell Automation the most preferred choice for industrial automation solutions in the region
  • Conduct marketing activities for enhancement of Rockwell Automation's brand, sub-brands and portfolio awareness in the region
  • Member of core team for driving the 2021 edition of CNBC x Rockwell Automation: India Inc. on the Move mega conclave
  • Received multiple appreciations & accolades from country leadership for effectively leading various initiatives

Asia Pacific Sales Management Trainee

Jul 2020Dec 2020 · 5 mos

  • One of the 14 trainees at Asia Pacific level at Rockwell Aumotation's elite Management Training programme, comprising of MTs from India, China, Singapore, Australia, Japan, South Korea and Thailand
  • Parallelly, acting as an Account Manager (Channel Sales) as part of training field assignment, responsible for Eastern region in India
  • Additionally, part of the extended marketing team, and has been instrumental in conducting the flagship marketing event of Rockwell Automation India (in asso. with CNBC-TV18): 'India Inc. On The Move'

The banyan tree

Founder and Co-Host

Oct 2020Feb 2022 · 1 yr 4 mos · Mumbai, Maharashtra, India

  • Curator of 'The Banyan Tree' - a Youtube channel that interviews personalities and brings forth lesser known stories from the world of sports, business, and literature

Tata communications

Management Intern (Strategy) - Global Internship Program

Apr 2019May 2019 · 1 mo · Mumbai Area, India

  • Developed process design and workflows for order orchestration & management for entire IoT business
  • Designed entire workflow for detailed backend process flow of order to bill cycle for automation of all transactions of the business
  • Worked with external consultants to establish excellence in supply chain at par with global players, for
  • newly formed IoT BU
  • Designed the organizational structure of the new business unit so as to maximize efficiency as the business achieves growth

Jio creative labs

Management Consulting Project

Nov 2018Jan 2019 · 2 mos

Ogilvy

Live Project

Oct 2018Nov 2018 · 1 mo

Tata consultancy services

2 roles

System Engineer

Promoted

Sep 2016May 2018 · 1 yr 8 mos

  • Project Management Related Activities: Assistance in project billing and profitability calculation
  • Virtual Delivery Assurance Facilitator: Ensuring knowledge and compliance management for few TCS teams placed at India and Brazil; Facilitate mitigation of project quality related challenges
  • Core Member, TCS (Unit)Associate Engagement Team - Framing and execution of CSR and related activities for industrial unit(vertical) at Kolkata

Assistant System Engineer

Sep 2014Aug 2016 · 1 yr 11 mos

  • Apart from being a PL/SQL developer(for a Fortune 500 company as client), Souradip was also a core member of TCS-GE AE team, where he helped frame Associate Engagement activities and Corporate Soical Responsibilities(CSR) for a particular Industry Solution Unit. A part of his work definition also included managing knowledge and operations for a small team of TCS resources placed at Sao Paulo, Brazil.

Tesseract design labs

Co-Founder and Chief Facilitator

Mar 2016Jun 2018 · 2 yrs 3 mos · Greater Kolkata Area

  • Tesseract Design Labs has been envisioned as a co-designing work-space for people with a love of art in both contemporary and traditional forms. We aim to bring together a team of talented and varied individuals under the same umbrella to produce experimental ideas that can be used at various places to create soothing aesthetics for viewing and other consumption.
  • Today, diverse industries ranging from education to automobiles and from food-packaging to construction are now in great need of the creative space which would enable them to grind out value for their customers and also to add meaning to their messaging.
  • At Tesseract, it is our goal to experiment and come up with the best and most innovative art forms which enables specific aesthetics to be in focus as desired by the occasion and place. We currently operate out of Kolkata and Hyderabad.

Ieee robotics conclave

National Chief Coordinator

Feb 2014Feb 2014 · 0 mo

  • Coordinated the coveted and prestigious IEEE Conclave on Robotics, 2014. The event, spanning over 2 days, was the largest summit on robotics in 2014 and saw multiple eminent speakers addressing technologists and students on the different aspect of robotics. The event was also saw exhibitions of robots of varied scale.

Send wend

Co-Founder

Jan 2014Sep 2014 · 8 mos · Greater Kolkata Area

  • Souradip looked after enterprise innovations, daily operations, customer experience, and marketing strategies of the organization.
  • SendWend was an attempt to disrupt the then slow-mo logistics sector by providing affordable intra-city 'express' delivery services

Robotics laboratory, iit madras

Intern

Dec 2013Jan 2014 · 1 mo

  • Developed real-time tracking system for the famous Madras Parallel Manipulator (MaPaMan) robotic platform, using a set of CMUcams for stereo vision.

Robotics and intelligent systems lab., iit kharagpur

Intern

Jun 2013Jul 2013 · 1 mo

  • Developed the basic vision system for KYZR Humanoid robot (termed as South Asia's first adult size humanoid robot). Also developed camera based realtime 3D tracking system for PUMA 560 Industrial Robotic Arm using Microsoft Kinect.

School of robotics, iiest (earstwhile besu), shibpur

Summer Research Fellow

May 2012Jul 2012 · 2 mos

  • Developed gesture based control system for dexterous robotic arm meant for a strategic sector that reports to Prime Minister's Office of Government of India

Education

Management Development Institute, Gurgaon

Post Graduate Program in Management

Jan 2018Jan 2020

Haldia Institute of Technology

Bachelor of Technology (B.Tech.) — Computer Science

Jan 2010Jan 2014

Venkateshwar International School, New Delhi

Higher Secondary Examination

Jan 2010Present

City Montessori School

Secondary Examination

Jan 2008Present

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