Srikanth Mohan — Product Manager

👨‍💻 𝗣𝗿𝗼𝗱𝘂𝗰𝘁: 📢 Responsible for developing and executing the marketing strategy for a particular product or product line. Create a strong market presence and generate demand for the product. Exhibit excellent communication and collaboration skills, strong analytical and product thinking abilities, and a deep understanding of the market and customer needs. 📢 Product Strategy and Roadmap: Developing and articulating a clear product vision and strategy. This involves understanding market trends, customer needs, and the competitive landscape to define the direction and goals of the product. Creating and maintaining a product roadmap that outlines the product's planned features, enhancements, and initiatives over time. The roadmap should align with the product strategy and incorporate input from various stakeholders 📢 Work closely with cross-functional teams such as product development, sales, and marketing to gather insights, understand customer needs, and develop a comprehensive marketing strategy. Responsible for identifying the target audience, creating messaging and positioning, developing pricing strategies, and identifying key marketing channels to reach customers. 📢 Creating product launch plans and coordinating the launch of new products. Working with other teams to ensure that all aspects of the product launch are well-planned and executed, including product messaging, packaging, and promotional campaigns. 👨‍💻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: 📢 Responsible for planning, developing, and executing marketing campaigns and strategies to promote the company's products and services online and offline. Driving traffic to the company's website or online platforms, increasing brand awareness, and generating leads or sales. Achieving this using a variety of tactics, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, Digital PR, and other digital channels. Leverage domain-specific industry events and organise webinars and workshops to drive go-to-market success. 📢 Owning the whole tech stack (MAP & CRM) of the GTM. 📢 Track and analyze the performance of the campaigns to determine their effectiveness and identify areas for improvement. Staying up-to-date with the latest trends and technologies in marketing and branding to ensure that the strategies are practical and competitive. 𝗠𝗮𝗿𝗸𝗲𝘁𝘀: Hunter - APAC, EMEA, NA, AUS Farmer - LAD

Stackforce AI infers this person is a SaaS marketing expert with extensive experience in product management and digital strategy.

Location: Coimbatore, Tamil Nadu, India

Experience: 12 yrs 6 mos